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Advocacy symposium 2016

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Advocacy symposium 2016

  1. 1. 1 www.lucidea.com Vancouver, CAN (Global HQ) • Boston, USA • Los Angeles, USA • Nottingham, UK A PRESENTATION BY Stephen Abram Phil Green May 18, 2016 A PRESENTATION BY www.lucidea.com Using Metrics and Stories What Does Success Really Look Like?: A Conversation with Stephen Abram
  2. 2. 2www.lucidea.com It’s a cliché, but we really do live in interesting times. www.lucidea.com
  3. 3. 3www.lucidea.com Today’s Outline 1. What is a measurement? 2. What do we use them for? 3. What is a story? 4. What is a story’s purpose? 5. Now, how do we craft great, impactful stories? 6. What are our next steps?
  4. 4. 4www.lucidea.com What is measurement?
  5. 5. 5www.lucidea.com 1. Statistics are not enough! What is measurement?
  6. 6. 6www.lucidea.com 1. Statistics are not enough! 2. Measurements are two or more statistics which, in combination, show directionality, insight, or highlight a point. What is measurement? www.lucidea.com
  7. 7. 7www.lucidea.com 1. Statistics are not enough! 2. Measurements are two or more statistics which, in combination, show directionality, insight, or highlight a point. 3. They are best kept short, large and visual. What is measurement? www.lucidea.com
  8. 8. 8www.lucidea.com What do we use measurements for?
  9. 9. 9www.lucidea.com In special libraries: 1. Monthly or regular reports What do we use measurements for?
  10. 10. 10www.lucidea.com In special libraries: 1. Monthly or regular reports 2. Business cases What do we use measurements for? www.lucidea.com
  11. 11. 11www.lucidea.com In special libraries: 1. Monthly or regular reports 2. Business cases 3. Justifications What do we use measurements for?
  12. 12. 12www.lucidea.com In special libraries: 1. Monthly or regular reports 2. Business cases 3. Justifications 4. Feasibility studies What do we use measurements for?
  13. 13. 13www.lucidea.com In public libraries: 1. Monthly or regular reports 2. Business cases 3. Justifications 4. Feasibility studies 5. Marketing and positioning What do we use measurements for?
  14. 14. 14www.lucidea.com In his book The Springboard, Steve Denning describes these stories as “less a vehicle for communication of large amounts of information and more a tiny fuse that ignites a new story in the listeners’ minds, which establishes new connections and patterns in the listeners’ existing information, attitudes and perceptions.” What is a story?
  15. 15. 15www.lucidea.com In special libraries: 1. Testimonials What is a story?
  16. 16. 16www.lucidea.com In special libraries: 1. Testimonials 2. Elevator stories 3. Water cooler / meetings prep 4. Coffee break stories (Starbucks) 5. Lunch stories (or hot dog cart) 6. Corporate events conversations 7. Social media hits What is a story?
  17. 17. 17www.lucidea.com What is a story’s purpose? www.lucidea.com
  18. 18. 18www.lucidea.com 1. To connect our emotional brain with our logical brain. What is a story’s purpose? www.lucidea.com
  19. 19. 19www.lucidea.com 1. To connect our emotional brain with our logical brain. 2. To move minds, and connect with users and decision-makers on their level of goals and dreams. What is a story’s purpose? www.lucidea.com
  20. 20. 20www.lucidea.com How do we craft a great story? Highly recommended reading: The idea of a springboard story was first explained in the book, The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations published by Butterworth Heinemann, in October 2000.
  21. 21. 21www.lucidea.com 1. Testimonials How do we craft a great story? www.lucidea.com
  22. 22. 22www.lucidea.com 1. Testimonials 2. Know the internal social relationships How do we craft a great story?
  23. 23. 23www.lucidea.com 1. Testimonials 2. Know the internal social relationships 3. Embed ourselves in the visible social relationships (meetings, presentations, intranet, social media) How do we craft a great story? www.lucidea.com
  24. 24. 24www.lucidea.com 1. Testimonials 2. Know the internal social relationships 3. Embed ourselves in the visible social relationships (meetings, presentations, intranet, social media) 4. It takes practice… How do we craft a great story?
  25. 25. 25www.lucidea.com Crafting a springboard story 1.Must be a “story” with a beginning, middle and end that is relevant to the listeners. 2.Must be highly compressed – the original springboard story contained 29 words. 3.Must have a hero – the story must be about a person who accomplished something notable or noteworthy. 4.Must include a surprising element – the story should shock the listener out of their complacency. It should shake up their model of reality. 5.Must stimulate an “of course!” reaction – once the surprise is delivered, the listener should see the obvious path to the future. 6.Must embody the change process desired, be relatively recent and “pretty much” true. 7.Must have a happy ending.
  26. 26. 26www.lucidea.com What are your next steps?
  27. 27. 27www.lucidea.comwww.lucidea.com 1. Know your ‘right’ numbers What are your next steps?
  28. 28. 28www.lucidea.com 1. Know your ‘right’ numbers 2. Know your ‘right’ measurements What are your next steps? www.lucidea.com
  29. 29. 29www.lucidea.com 1. Know your ‘right’ numbers 2. Know your ‘right’ measurements 3. Start surveys/polls on the question and project level What are your next steps?
  30. 30. 30www.lucidea.com 1. Know your ‘right’ numbers 2. Know your ‘right’ measurements 3. Start surveys/polls on the question and project level 4. Gather testimonials – keep a file What are your next steps?
  31. 31. 31www.lucidea.com 1. Know your ‘right’ numbers 2. Know your ‘right’ measurements 3. Start surveys/polls on the question and project level 4. Gather testimonials – keep a file 5. Develop a sharing stories plan/schedule What are your next steps?
  32. 32. 32www.lucidea.com 1. Know your ‘right’ numbers 2. Know your ‘right’ measurements 3. Start surveys/polls on the question and project level 4. Gather testimonials – keep a file 5. Develop a sharing stories plan/schedule 6. Get visual What are your next steps? www.lucidea.com
  33. 33. 33www.lucidea.com 1. Know your ‘right’ numbers 2. Know your ‘right’ measurements 3. Start surveys/polls on the question and project level 4. Gather testimonials – keep a file 5. Develop a sharing stories plan/schedule 6. Get visual 7. Share and practice What are your next steps? www.lucidea.com
  34. 34. 34www.lucidea.com Springboard Storytelling http://www.creatingthe21stcentury.org/springboard story.html Springboard Stories http://thinksmart.typepad.com/convergence_2005/ files/springboard_stories.pdf Read these www.lucidea.com
  35. 35. 35www.lucidea.com Q&A
  36. 36. 36 A PRESENTATION BYTHANK YOU FOR ATTENDING Vancouver, CAN (Global HQ) • Boston, USA • Los Angeles, USA • Nottingham, UK www.lucidea.com Stephen Abram A PRESENTATION BYTHANK YOU FOR ATTENDING Thank You! www.lucidea.com

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