1. Draft Final Paper
6th group
Stanley,Albert,Joshua,Andrew
Final paperprojection
1. Title:
Baba Rafi’sstrategiesof analysistandpenetrationtowardsthe globalmarketandhow culture give
the influence.
2. Theoryrange :
The role of culture (ch4)
The Strategis of Analysist and entering foreign market (ch12)
3. Background
We choose thiscompanybecause itisone of the local businessthatable topenetrate the global
marketinfoodindustry.Thiscompanylookpromisinginthe future andbecause of thatwe needto
discussif there are significantthingsthatsupportbabarafi to achieve theircurrentstate.
4. Problems
Kebabisnot a reallyfamousfastfoodor snackbefore,itislessfamiliarcompare toanotherfast
foodinIndonesiaormanypart in the world.How baba rafi analyze the marketand theirstrategyto
penetrate andmarket reactto thiskindof new snackis one majorfunctionof the culture will be a
bigquestiontobe answered.
5. Goal
So it’srevenue isdependsonthe acceptance of the markettowardsthisnew snack.It can show
howthe culture acceptance towardsthisissues,andbylearningthiswe cantake a lessonaboutthe
role and the adaptationof a culture will influence the businessitself.
6. Methods
Researchfromwebsite
Companyvisit
Gather andelaborate data
Analysistof the data
7. QuestionstoAnswer
Primary characteristics of culture that the business in to?
What is the Various elements of culture and how they influence international business?
What is the major cultural clusters and their usefulness for international managers?
Explain how cultural conflicts may arise in international business?
How Baba Rafi choose their mode of entry into a foreign market?
What are the issues in international franchising for Baba Rafi? the advantages and
disadvantages of franchising.