A project report on a study on effectiveness of advertisement carried out by big bazaar

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A project report on a study on effectiveness of advertisement carried out by big bazaar

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A project report on a study on effectiveness of advertisement carried out by big bazaar

  1. 1. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI” CONTENTS • EXECUTIVE SUMMARY 4–5 • ABOUT INDUSTRY 6 - 22 • COMPANY PROFILE 23 - 35 • RESEARCH METHODOLOGY 36 - 43 • DATA ANALYSIS 44 – 68 • FINDINGS 69 – 71 • SUGGESTIONS 72 • CONCLUSION 73 • BIBLIOGRAPHY • APPENDICESEXECUTIVE SUMMARYBabasabpatilfreepptmba.com Page 1
  2. 2. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”Indian retail sector is witnessing one of the most hectic Marketing activities of all times. The companies are fighting to win the hearts of customer who is said God by thebusiness tycoons. There is always a ‘first mover advantage’ in an upcoming sector. InIndia, that advantage goes to “BIG BAZAAR”. It has brought about many changes in thebuying habits of people. It has created formats which provide all items under one roof atlow rates, or so it claims. In this project, we will study its marketing strategies andeffectiveness of advertisement. The research titled “A study on effectiveness of advertisement carried out byBIG BAZAAR at hubli”, helps us to understand the effectiveness of Advertisement, onthe customers to visit the outlet. The study of Advertisement helps us to know thestrategies to conduct them & how to make them more effective in attracting more &more customers. The report deals with the impact of Advertisement on attracting customerstowards the outlet and making customers to buy more. The research was carried out as per the steps of Marketing Research. The wellsupportive objectives were set for the study. To meet the objectives primary researchwas undertaken. The data collection approach adopted was survey research. Theinstrument used for the data collection was questionnaire. The target respondents werethe visitors of BIG BAZAAR, with the sample size of 100 for the study ofAdvertisement of the company. As per the study, most of the people were aware & attracted by theAdvertisement carried out of BIG BAZAAR.. Topic of the studyBabasabpatilfreepptmba.com Page 2
  3. 3. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI” “A study on effectiveness of advertisement carried out by BIG BAZAAR at hubli” Objectives • To know the different Medias used by BIG BAZAAR for advertisement. • To determine the effectiveness of each media. • To study consumer perception towards advertisements of Big Bazaar. • To understand schemes & offers provided by Big Bazaar. • To know the impact of advertisements on sales. Findings 1) In the 100 respondent, 38% people are known by news paper,34% people Are known by TV,others are known by internet and friends. 2) By the survey we can say that 66% people have come across the TV and 26% People have come across print media.some people have come across internet and others media. 3) According to respondents view 80% people say BigBazaar is good & 20% people say BigBazaar is average. 4) By the study we came to know that most of people are highly influenced by Bigbazaar advertisement & want to visit Bigbazaar & purchase. 5) In 100% respondents 66% of people said tv advertisement’s are help full on getting information of Bigbazaar & very less said Road shows & Wallpaints.From 1st to 6th july in BigBazaar the week yielded a sales of Rs5011481.02 with regularadvertisement, offers & discounts.Babasabpatilfreepptmba.com Page 3
  4. 4. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”In the week 7th to 13th july BigBazaar celebrated it as anniversary week & the sales wasRs5643815.74With attractive & new advertisement as well as offers discounts were introduced.From the above 2 paragraph ot can be interpreted as advertisement are having positiveimpact on sales7th to 13th = 5643815.741st to 6th = 5011481.02 632334.72 632334.72 is hike in sales.Babasabpatilfreepptmba.com Page 4
  5. 5. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”INDUSTRY PROFILEBabasabpatilfreepptmba.com Page 5
  6. 6. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI” INDUSTRY PROFILEThe Global Retail IndustryThe global Retail scenario: The US$ 9 trillion Retail industry is one of the world’slargest industries and still growing. 47 of the Global Fortune 500 companies & 25 ofAsia’s Top 200 companies are retailers.Even as the developing countries are making rapid strides in this industry, organizedRetail is currently dominated by the developed countries with the USA, EU & Japanconstituting 80% of world.Retail is a significant contributor to the overall economic activity the world over: thetotal Retail share in the World GDP is 27% while in the USA it accounts for 22% of theGDP. The share of organized Retail in the developing markets ranges between 20% to55%.Traditionally, local players tend to dominate in their home markets. Wal-Mart, theworld’s leading retailer, has about 8% of the US$ 2,350 billion market in the USA.Similarly, Tesco has a market share of about 13% in the US$ 406 billion UK market.The main value propositions that most large retailers use a are a combination of lowprice, ‘all-under-one-roof’ convenience and ‘neighborhood’ availability.India hasemerged as the most attractive retail market three years in a row. The Indian Retailindustry is a US$ 270 billion industry and is growing at over 13% per annum. Onlyabout 4.6%(US$12.42 billion) of the industry is organised. If this share increases to 10%by 2011, the size of organised retailing could touch US$ 55 billion – a CAGR of over35%.At the centre of India’s booming economy are the top six cities of Mumbai, Delhi,Chennai, Kolkata, Bangalore and Hyderabad representing 6% of the population yetcontributing 14% of the GDP. Also notable is the fact that 85% of India’s urban Retailmarket is concentrated in the country’s eight large citiesBabasabpatilfreepptmba.com Page 6
  7. 7. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”Retail in India is on a cup of transformation. Organized retailing as a professionalservice-oriented set-up, is a recent phenomenon in India but is growing at a tremendouspace with a potential of creating over 2 million new (direct) jobs within the next sixyears, assuming an 8 to 10 per cent share of organized retailing in the total retailbusiness.The fast changing retail environment demands that professionals learn new skills,improve their efficiency, learn to compete and think out of the box. As retailers workdirectly with customers and there is need for good managerial talent to interpret andsatisfy the needs and desires of customers. All this requires an education that isintensive, comprehensive and closely linked to the retail business world. The need is tohave a program which has all the inherent features of a business management programand includes experiential learning throughout the program.Market Trends, Challenges & Opportunities 1. Across BRIC countries, the food and grocery (F&G) segment is clearly driving retail growth. For eg, retail food sales dominate the total retail market in Brazil, accounting for almost 54 percent of the total retail sales, while Russia is the fastest growing retail food sales market in the world, with the potential to again double in size by 2009. 2. The prevalence of English as a language of communication to a very great extent facilitates material sourcing and business communication. While India and Russia pose no problems in this regard, Brazil and China present communication problems for foreign companies. 3. The importance of governments that are quick on decision-making and passing sliberal trade laws cannot be emphasized enough. In China, for instance, being a non-democratic country makes it easier for foreign investors to do business sans bureaucratic red-tapism (in comparison to a democratic country like India), the obvious reason being that the political establishment is not directly accountable to the people.Babasabpatilfreepptmba.com Page 7
  8. 8. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI” 4. Growing urbanization and metropolitan saturation is leading to the expansion of retail formats and investment opportunities towards tier-II cities and rural hubs across all four countries. 5. Continued economic reforms together with the growth of organised retail (especially in the F&G segment) has led to growing rural incomes, triggering off far-reaching, social impacts. The upcoming ‘Golden Quadrilateral plan for roadways in India, which is to connect the four cities of Delhi, Kolkata, Mumbai and Chennai, will have massive economic and social repercussions on rural and semi-rural clusters along the vast network. In China too, the government plans to create a rural retail network covering 70 percent of all villages by 2009.Retail in IndiaIndias imminent urbanization process has implications for demand for housing, urbaninfrastructure, location of retail, and demand for consumer durables.The on-stream infrastructure development will drive growth in the transportation sector,spur demand for vehicles, increase real estate values along the “Golden Quadrilateral”corridor, and potentially boost construction of suburban homes as people escapecongested cities. Plus, it will open up thousands of villages en route to a global audienceand effectively integrate them with the growing Indian economy.• Growth of the Retail market, to a great extent, is the dependent on the size of thecountrys consuming class and the rate of growth of GDP, especially disposable incomes.• India is the worlds second most populous country and its GDP growth is likely tosurpass that of China by 2015.• It is estimated that Indias GDP will surpass that of the US before 2050, to make it theworlds second largest economy.Babasabpatilfreepptmba.com Page 8
  9. 9. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”• Reflecting on the robust growth in Indias GDP, consumer expenditure (in currentprices) grew at a relatively high pace of nearly 10 percent per annum over the past twoyears.• Indias advantage lies in the fact that it has the largest young population in the world –over 890 million Indians are below 45 years of age. The median age for India is 25 yearsas compared to 28 years for Brazil, 33 years for China and 38 years for Russia.• There are more English speaking people in India than on the European continent.• The retailing industry in India, is expected to estimate to US$ 440 Billion by 2010.• Of the total retail market, food and grocery retail is by far the single largest blockestimated to be worth a whopping Rs.642, 200 crore, but more than 99 percent of thismarket is dominated by the neighborhood mom & pop stores.• Clothing, textiles and fashion accessories constitute the second largest block.• In terms of formats, the energy in terms of new investments is expected to be driventowards the supermarkets and hypermarket segments.• All new players – Reliance Industries, Bharti Retail/ Wal-Mart, AV Birla Group,Vishal mega mart – have shown interest towards developing these two formats, alongwith wholesale, cash & carry outlets, while Indias largest retailer – Pantaloon RetailIndia Ltd. – has a continuous store rollout schedule for its Big Bazaar hypermarkets andFood Bazaar supermarkets.Babasabpatilfreepptmba.com Page 9
  10. 10. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”INDIA: A Hot Spot India retail industry is the largest industry in India, with an employment ofaround 8% and contributing to over 10% of the countrys GDP. Retail industry in India isexpected to rise 25% yearly being driven by strong income growth, changing lifestyles,and favorable demographic patterns. It is expected that by 2016 modern retail industry in India will be worth US$175- 200 billion. India retail industry is one of the fastest growing industries withrevenue expected in 2007 to amount US$ 320 billion and is increasing at a rate of 5%yearly. A further increase of 7-8% is expected in the industry of retail in India by growthin consumerism in urban areas, rising incomes, and a steep rise in rural consumption. Ithas further been predicted that the retailing industry in India will amount to US$ 21.5billion by 2010 from the current size of US$ 7.5 billion. Shopping in India have witnessed a revolution with the change in the consumerbuying behavior and the whole format of shopping also altering. Industry of retail inIndia which have become modern can be seen from the fact that there are multi- storedmalls, huge shopping centers, and sprawling complexes which offer food, shopping, andentertainment all under the same roof. India retail industry is expanding itself most aggressively, as a result a great demandfor real estate is being created. Indian retailers preferred means of expansion is toexpand to other regions and to increase the number of their outlets in a city. It isexpected that by 2010, India may have 600 new shopping centers. In the Indian retailing industry, food is the most dominating sector and is growing at arate of 9% annually. The branded food industry is trying to enter the India retail industryand convert Indian consumers to branded food. Since at present 60% of the Indiangrocery basket consists of non- branded items.Babasabpatilfreepptmba.com Page 10
  11. 11. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI” As the contemporary retail sector in India is reflected in sprawling shopping centers,multiplex- malls and huge complexes offer shopping, entertainment and food all underone roof, the concept of shopping has altered in terms of format and consumer buyingbehavior, ushering in a revolution in shopping in India. This has also contributed tolarge-scale investments in the real estate sector with major national and global playersinvesting in developing the infrastructure and construction of the retailing business. Thetrends that are driving the growth of the retail sector in India are • Low share of organized retailing • Falling real estate prices • Increase in disposable income and customer aspirationAnother credible factor in the prospects of the retail sector in India is the increase in theyoung working population. In India, hefty pay packets, nuclear families in urban areas,along with increasing working-women population and emerging opportunities in theservices sector. These key factors have been the growth drivers of the organized retailsector in India which now boast of retailing almost all the preferences of life - Apparel &Accessories, Appliances, Electronics, Cosmetics and Toiletries, Home & OfficeProducts, Travel and Leisure and many more. With this the retail sector in India iswitnessing rejuvenation as traditional markets make way for new formats such asdepartmental stores, hypermarkets, supermarkets and specialty stores.Retail is clearly the sector that is poised to show the highest growth in the next fiveyears. The sector is set for a revolution, as both the present players and new entrants aregearing up to explore the market. This sector contributes 10% of Indias GDP and thecurrent growth rate is 8.5%. The present size of the organized retailing sector isapproximately 3% and is expected to grow to 25-30% by the year 2010. There are about300 new malls, 1500 supermarkets and 325 departmental stores currently underconstruction. Many players are coming up with huge investments, due to which thepresent 12 million mom-and-pop shops and kirana stores fear losing their business. Mostpredictions say that the sector might reach to US$ 400-600 billion by the year 2010.Babasabpatilfreepptmba.com Page 11
  12. 12. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”Growth drivers in India for retail sector • Rising incomes and improvements in infrastructure are enlarging consumer markets and accelerating the convergence of consumer tastes. • Liberalization of the Indian economy • Increase in spending Percapita Income. • Advent of dual income families also helps in the growth of retail sector. • Shift in consumer demand to foreign brands like McDonalds, Sony, Panasonic, etc. • Consumer preference for shopping in new environs • The Internet revolution is making the Indian consumer more accessible to the growing influences of domestic and foreign retail chains. Reach of satellite T.V. channels is helping in creating awareness about global products for local markets. • About 47% of Indias population is under the age of 20; and this will increase to 55% by 2015. This young population, which is technology-savvy, watch more than 50 TV satellite channels, and display the highest propensity to spend, will immensely contribute to the growth of the retail sector in the country. • Availability of quality real estate and mall management practices • Foreign companies attraction to India is the billion-plus population.Types of Retailing:There are several types we can see in Retailing. They are like,Specialty Store: Narrow product line with deep assortment, viz apparel stores, book stores etc. Aclothing store would be a single line store, mens clothing store would be limited linestore & mens custom-shirt store would be a super specialty store.Example: The limited, The Body Shop.Babasabpatilfreepptmba.com Page 12
  13. 13. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”Departmental Store: Several product lines-typically clothing, household goods, home furnishings- witheach line operated as a separate department managed by specialist buyers ormerchandisers.Example: Sears, Bloomingdales.Supermarkets: Relatively large, low-cost, low-margin, high volume, self-service operationdesigned to serve total needs for food, laundry & household maintenance products.Example: Kroger, Safeway.Convenience Stores: Relatively small store located near residential area, open long hours, seven days aweek and carrying a limited line of high-turnover convenience products at slightly higherprices.Example: 7-Eleven, Circle K.Discount Store: Standard merchandise sold at lower prices with lower margins and higher volumes.True discount stores regularly sell merchandise at lower prices and offer mostly nationalbrands.Example: Wal-Mart, Kmart.Off-price retailer: Merchandise bought at less than regular wholesale prices & sold at less than retail;often-leftover goods, overruns and irregulars obtained at reduced prices frommanufacturers or other retailers.Babasabpatilfreepptmba.com Page 13
  14. 14. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”Factory outlets are owned and operated by manufacturers and normally carry themanufacturers surplus, discontinued or irregular goods.Example: Mikasa(dinnerware), Dexter (shoes)Independent off-price retailers are owned & run by entrepreneurs or by divisions oflarger retail corporations.Example: T.J.Maxx, Filenes Basement.Superstore: Averages 35,000 square feet of selling space traditionally aimed at meetingconsumers total needs for routinely purchased food and non food items. Usually offerservices such as laundry, dry cleaning, shoe repair, check cashing & bill paying.A new group called "category killers" carries a deep assortment in a particular category& a knowledgeable staff.Example: Borders books & Music, IKEA.Combination stores are a diversification of the supermarket store into the growing drug-and-prescription field. Combination food & drug stores average 55,000 square feet ofselling space.Example: Jewel & Osco stores.Hyper markets:Hypermarkets range between 80,000 and 220,000 square feet and combine supermarket,discount & warehouse retailing principles. Product assortment goes beyond routinelypurchased goods & includes furniture, large & small appliances, clothing items andmany other items. Bulk display & minimum handling by store personnel with discountsoffered to customers who are willing to carry heavy appliances and furniture out of thestore. Hypermarkets originated in France.Example: Carrefour and Casino (France), Pyrca, Continente and Alcampo (Spain).Babasabpatilfreepptmba.com Page 14
  15. 15. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”FDI in India’s Retail SectorRetailing is the interface between the producer and the individual consumer buying forpersonal consumption. This excludes direct interface between the manufacturer andinstitutional buyers such as the government and other bulk customers. A retailer is onewho stocks the producer’s goods and is involved in the act of selling it to the individualconsumer, at a margin of profit. As such, retailing is the last link that connects theindividual consumer with the manufacturing and distribution chain. The retail industry inIndia is of late often being hailed as one of the sunrise sectors in the economy. ATKearney, the well-known international management consultancy, recently identifiedIndia as the ‘second most attractive retail destination’ globally from among thirtyemergent markets. It has made India the cause of a good deal of excitement and thecynosure of many foreign eyes. With a contribution of 14% to the national GDP andemploying 7% of the total workforce (only agriculture employs more) in the country, theretail industry is definitely one of the pillars of the Indian economy1.Foreign direct investment (FDI) has become a key battleground for emergingmarkets and some developed countries. Government-level policies are needed toenable FDI inflows and maximize their returns for both investors and recipientcountries.Foreign direct investment (FDI) policies play a major role in the economic growth ofdeveloping countries around the world. Attracting FDI inflows with conductive policieshas therefore become a key battleground in the emerging markets.Developed countries also seek to bring in more FDI and use various policies andincentives to attract overseas investors, particularly for capital-intensive industries andadvanced technology.Babasabpatilfreepptmba.com Page 15
  16. 16. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”The primary aim of these policies is to create a friendly business environment whereforeign investors feel comfortable with the legal and financial framework of the country,and have the potential to reap profits from economically viable businesses. The prospectof new growth opportunities and outsized profits encourages large capital inflows acrossa range of industry and opportunity types.When policies are effective, significant FDI investments are injected into countries thathelp the domestic economy to grow. Different countries and regions offer various kindsof fiscal incentives, with a related variance in the level of FDI investments attracted.The Indian Scenario:Trade or retailing is the single largest component of the services sector in terms ofcontribution to GDP. Its massive share of 14% is double the figure of the next largestbroad economic activity in the sector.The retail industry is divided into organised and unorganised sectors. Organised retailingrefers to trading activities undertaken by licensed retailers, that is, those who areregistered for sales tax, income tax, etc.These include the corporate-backedhypermarkets and retail chains, and also the privately owned large retail businesses.Unorganised retailing, on the other hand, refers to the traditional formats of low-costretailing, forexample, the local kirana shops, owner manned general stores, paan/beedi shops,convenience stores, hand cart and pavement vendors, etc.Unorganized retailing is by far the prevalent form of trade in India – constituting 98% oftotal trade, while organised trade accounts only for the remaining 2%. Estimates varywidely about the true size of the retail business in India. AT Kearney estimated it to beRs. 4,00,000 crores . One thing all consultants are agreed upon is that the total size of thecorporate owned retail business was Rs. 15,000 crores in 1999 and poised to grow toRs.35,000 crores by 2005 and keep growing at a rate of 40% per annum.3 In a recentBabasabpatilfreepptmba.com Page 16
  17. 17. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”presentation, FICCI has estimated the total retail business to be Rs. 11,00,000 crores or44% of GDP4.According to this report , sales now account for 44% of the total GDP and food salesaccount for 63% of the total retail sales, increasing to Rs.100 billion from just Rs. 38.1billion in 1996. Food retail trade is a very large segment of the total economic activity ofour country and due to its vast employment potential, it deserves very special focusedattention.Efficiency enhancements and increase in the food retail sales activity would have acascading effect on employment and economic activity in the rural areas for themarginalized workers. Thus even without FDI driving it, the corporate owned sector isexpanding at a furious rate. The question then that arises is that since there is obviouslyno dearth of indigenous capital. what is the need for FDI? It is not that retailing in Indiais in the need of any technology special to foreign chainsEmployment in Retailing:A simple glance at the employment numbers is enough to paint a good picture of therelative sizes of these two forms of trade in India – organized trade employs roughly 5lakh people, whereas the unorganized retail trade employs nearly 3.95 crores5!According to a GoI study the number of workers in retail trade in 1998 was almost 175lakhs. Given the recent numbers indicated by other studies, this is only indicative of themagnitude of expansion the retail trade is experiencing, both due to economic expansionas well as the ‘jobless growth’ that we have seen in the past decade. It must be noted thateven within the organised sector, the number of individually-owned retail outlets faroutnumber the corporatebacked institutions. Though these numbers translate toapproximately 8% of the workforce in the country there are far more retailers in Indiathan other countries in absolute numbers, because of the demographic profile and thepreponderance of youth, India’s workforce is proportionately much larger. That about4% of India’s population is in the retail trade says a lot about how vital this business is tothe socio-economic equilibrium in India.Babasabpatilfreepptmba.com Page 17
  18. 18. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”Organised retail is still in the stages of finding its feet in India even now. Thoughorganised trade makes up over 70-80% of total trade in developed economies, India’sfigure is low even in comparison with other Asian developing economies like China,Thailand, South Korea and Philippines, all of whom have figures hovering around the20-25% mark. These figures quite accurately reveal the relative underdevelopment of theretail industry in India.Benefits of FDI in Retail SectorHigher competition would lead to higher quality in products and services.Better lifestyle as better products would be introduced.Exports would increase due to greater sourcing of major players.Investment in whole supply chain would increase. Technology would be upgraded in terms of logistics, production, and distributionchannels.Employment would increase and skills & manpower will develop.Babasabpatilfreepptmba.com Page 18
  19. 19. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”BIG BAZAAR: An OverviewBig Bazaar“Isse sasta aur accha kahin nahi”BIG BAZAAR Started purely as a fashion format including apparel, cosmetics,accessory and general merchandise. First Food Bazaar format was added as Shop-In-Shop within Big Bazaar in the year 2002Shop till you drop! Big Bazaar has democratized shopping in India and is so much morethan a hypermarket. Here, you will find over 170,000 products under one roof that caterto every need of a family, making Big Bazaar India’s favorite shopping destination.Big Bazaar stepped into North Karnataka in Hubli on July 2007 with floor space of50,000 sq. ft. at Gokul Road, Hubli. A place well connected with Air, Road and Railtransportation. Big Bazzar is the first retail outlet to the people of Hubli. This is the ninthoutlet in the state. This takes Big Bazaar to the next level. At Big Bazaar, you will getthe best products at the best prices -- this is our guarantee. From apparel to generalmerchandise like plastics, home furnishings, utensils, crockery, cutlery, sports goods, caraccessories, books and music, computer accessories and many, many more. Big Bazaaris the destination where you get products available at prices lower than the MRP, settinga new level of standard in price, convenience and quality.Babasabpatilfreepptmba.com Page 19
  20. 20. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”Because of its First mover advantage, it could able to grab good market with goodcustomer base. If you are a fashion conscious buyer who wants great clothes at greatprices, Big Bazaar is the place to be. Leveraging on the company’s inherent strength offashion, Big Bazaar has created a strong value-for-money proposition for its customers.This highlights the uniqueness of Big Bazaar as compared to traditional hypermarkets,which principally revolve around food, groceries and general merchandise.Boasting of an impressive array of private labels, Big Bazaar is continually striving toprovide customers with a ‘complete’ look. So be it men’s wear, women’s wear, kidswear, sportswear or party wear, Big Bazaar fashions has it all!Big Bazaar has clearly emerged as the favorite shopping destination for millions of itsconsumers, across the country, it’s success is a true testament to the emotional bonding ithas established with the Indian consumer, on account of its value offerings, aspirationalappeal and service levels. We believe Big Bazaar is a true pan-Indian model that canenter into most towns in India and democratize shopping everywhere.26th JANUARY 2009... India’s Sabse Sasta DinThe acceptance and loyalty that Big Bazaar has garnered over the years, was wellevident on 26th january 2009. On the day India celebrates its Republic Day, the companyhonoured the consumer by calling it the ‘Maha Savings Day’. Shoppers at all BigBazaar and Food Bazaar outlets across the country were offered products at prices neverheard before in the history of shopping.The offers were spread across categories from electronics to utensils, from apparel tofurniture and food. This event received tremendous response from the regular and anentirely new set of shoppers, which resulted in nearly 1 million people visiting the storeson that day. And most stores were able to post record sales for a single day.MISSIONFuture Group shall deliver everything, every where & every time for every Indianconsumer in the most profitable manner.Babasabpatilfreepptmba.com Page 20
  21. 21. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”VISIONWe share the vision and belief that our customers and stakeholders shall be served onlyby creating and executing future scenarios in the consumption space leading to economicdevelopmentCompetitorsVishal mart, Shopper’s Shop, Reliance Fresh, More Shopee.CustomersBig bazaar focused on all type of customers. And also provide cheaper rate and betterquality of products to the customers.Big Bazaar specifically targets working women and home makers.PlaceIt is located in airport road near Akshay Park.It provides parking facilities to the vehicles of the customers.TechnologySAPTALLYSPSSTOMCAT JAVA TOOL KITBabasabpatilfreepptmba.com Page 21
  22. 22. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”Babasabpatilfreepptmba.com Page 22
  23. 23. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”COMPANY PROFILEThe company was started in year 2001 at Jogeshwari, Mumbai, India.It is owned by the Pantaloon Retail India Ltd,Future Group.It is the business model as Wal-Mart BOARD OF DIRECTORSMr. Kishore Biyani, Managing DirectorKishore Biyani is the Managing Director of Pantaloon Retail (India) Limited and theGroup Chief Executive Officer of Future Group. .Mr. Gopikishan Biyani, Wholetime DirectorGopikishan Biyani, is a commerce graduate and has more than twenty years ofexperience in the textile business.Mr. Rakesh Biyani, Wholetime DirectorRakesh Biyani, is a commerce graduate and has been actively involved in categorymanagement; retail stores operations, IT and exports. He has been instrumental in theimplementation of the various new retail formats.Mr. Ved Prakash Arya, DirectorVed Prakash Arya, is an engineer by training and is a graduate of the Indian Institute ofManagement, Ahmedabad. Prior to joining Pantaloon Retail, he was the CEO of Globus.Mr. Shailesh Haribhakti, Independent DirectorShri Shailesh Haribhakti, is a Chartered Accountant, Cost Accountant, and a CertifiedInternal Auditor. He is the Deputy Managing Partner of Haribhakti & Co., CharteredAccountants and past president of Indian merchant Chambers. He is on the Board ofseveral Public Limited Companies, including Indian Petrochemicals CorporationBabasabpatilfreepptmba.com Page 23
  24. 24. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”Ltd., Ambuja Cement Eastern Ltd. etc. He is on the Board of Company since June 1,1999.Mr. S Doreswamy, Independent DirectorS. Doreswamy, is a former Chairman and Managing Director of Central Bank of Indiaand serves on the board of DSP Merrill Lynch Trustee Co and Ceat Limited amongothers.Dr. D O Koshy, Independent DirectorD. O. Koshy, holds a doctorate from IIT, Delhi and is the Director of National Instituteof Design (NID), Ahmedabad. He has over 24 years of rich experience in the textilesand garment industry and was instrumental in the setting up of NIFT centres in Delhi,Chennai and Bangalore. He is a renowned consultant specializing in internationalmarketing and apparel retail management.Ms. Anju Poddar, Independent DirectorAnju Poddar, holds a Bachelor of Engineering from University of Oklahoma and is aDirector, NIFT, Hyderabad chapter. She also serves on the board of MaharishiCommerce Ltd and Samay Books Ltd, among others.Ms. Bala Deshpande, Independent DirectorBala Deshpande, is Independent Director, Pantaloon Retail (India) Ltd. and also serveson the boards of Deccan Aviation, Nagarjuna Construction, Welspun India and IndusLeague Clothing Ltd, among others.Mr. Anil Harish, Independent DirectorAnil Harish, is the partner of DM Harish & Co.Associates & Solicitors and an LLMfrom University of Miami. He also serves on the board of Mahindra Gesco, Unitech,IndusInd Bank and Hinduja TMT,among others.Babasabpatilfreepptmba.com Page 24
  25. 25. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”Big Bazaar store HubliStore study Different levels of the stores with their products:Depot:General books, Office stationary, Children stationary, Film VCD’s & DVDNBD (New Business Development)Watches ,Fashion Jewelry, Sunglasses, Auto accessories, Car audio systemsGold Bazaar:Navaras Gold Jewelry(This is the separate unit not related to Big Bazaar they share profits on percentage basis)Mobile Bazaar: 1) All kinds of Hand sets ranging from Rs 1000 to !8000 of different companies 2) Mobile accessories 3) Codeless phones & land line phones 4) All types of recharge cards availableStar Sitara: Cosmetics ,Fragrances ,Herbals ,PharmaceuticalsShringar : Bangles ,Jewelry sets, Bracelets, Hair Accessories ,Bidies ,ChinsPlastics:Buckets ,Casseroles ,Containers ,Boxes ,Flasks ,Bowls ,Jugs & sippers,Bottles & MugsBabasabpatilfreepptmba.com Page 25
  26. 26. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”Utensils: 1) Plates, Bowls, Glasses ,Non stick Cookware’s ,Kitchen tools ,Tiffin BoxesCrockery Crockery cutlery ,Table Materials / Napkins ,Casseroles ,Dinner sets Wine, Juice GlassesLuggage: Travel bags ,Trolleys,Bags: Schools, Collage Ladies purse, SuitcaseLadies Department:(SKD) Sarees , Dress materials, Under garments, Nightwear’s, Western wear’s Men’s Department: Formals (Shirts & Pants), Casuals (Shirts & pants) ,Party wears, Jeans T-Shirts Others Accessories (Lungi Dhoti etc) ,Fabrics (Cut pieces),Suits & Blazers Levi’s Signature garmentsFurniture Department: Dining Table, Bedroom Accessories, Hall accessories (Sofa sets, Chairs, Computer table etc), MattressesFootwear Bazaar : Sports Shoes, Formal Shoes, Casual Shoes, Mens Sandals, ladies Sandals Ladies Casuals, Ladies Chapple, Ladies fancy Sleepers, ladies Sports shoesHome Décor: Flower vase , Artificial Flowers, Religious gifts, Candle stand, Umbrellas, Photo Frames, Assorted color Stones, Frame Paintings, Water falls (artificial), Birthday itemsBabasabpatilfreepptmba.com Page 26
  27. 27. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”Home line: bed sheets, Pillows , bed spreads, Towels, Yellow dust, Razai , Carpets, Cushion covers, Chair bagsToys Dept: Soft toys, Educational toys, Board games, Action figures, DollsBoys section: T-Shirts, Trousers, jeans ,Cotton shirts, Cargo, Codraw, Ethic wears Co ordinates, Rain cotesGirls Section: Ethic wears, Co- ordinates, Cotton frocks, Western wearsInfants: Jhablas, Vests, Bibs feedings, Bed items, Baba suits, FrocksBeverages: Soft drinks, Mineral water, Juices, Health drinks, Frozen itemsConfectionaries:All kinds of Chocolates & ConfectionariesFruits & Vegetables:Staples Dept: Dal, Rice, Atta, Rava items, Oil’s, Masala items, Dry fruits, Spicy items, Ready meals, Breakfast cerealsProcess Dept:Babasabpatilfreepptmba.com Page 27
  28. 28. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI” Health drinks, Ready to eat, Corn flaks, Chips, Instant mixes, Soups, Bread items, pickle, SpreadsHome care: Phenyl, Detergents, Dish wash, Tissue papers, Scratch, Shoe cases, Fresh wrap,Personal care: Soaps, tooth paste, Shampoo , Deodorants, Body spry, Baby food, Talcum powder, Men’s apparelElectronic Bazaar: Televisions, Sound System, Refrigerators, Washing machines, Microwave Rice cookers, Juicers, Irons, Mixers & GrindersApart from other brands the Big Bazaar has products of its own private Brands.Big Bazaar Fashion-Private Label Brands Big Bazaar has gradually introduced private labels in fashion over the last fewyears. Every year, new private labels are introduced to increase their share over otherbrands. Some of the private labels launched include:CteeA brand of T-shirts with smart lines and remarks, it is targetted at the young and young-at-heart. It comes in 3 lines-pink for women; green for pre-teens and blue for men.KnighthoodIt is the men’s formalwear brand with a wide range that includes formal shirts, trousers,cotton trousers and shirts.DJ&Co.Babasabpatilfreepptmba.com Page 28
  29. 29. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”India`s cool answer to international labels is positioned for the 20-35 year age group. Ittargets both men and ladies and the range includes designer denims, casuals, street-wearand campus-wear.DJ&C SportsThis is a unisex sportswear range for the age group of 20-40 years.ShatranjThe men’s ethnic wear range consists of kurtas, kurta pyjama sets and heavy sherwanisets.SrishtiThe complete ethnic wear range offering a range of traditional designs for ladies,encompasses both salwar kameez sets and mix-n-match/fusion wear.Pink n BlueThe kids’ brand range created to celebrate the spirit of childhood, has the blue range forboys and pink for girls. There is an infant line available as well. Pink n Blue covers theentire apparel needs of kids right across t-shirts, shirts, jeans, trousers, shorts, dressesand ethnic-wear/occasion-wear.Babasabpatilfreepptmba.com Page 29
  30. 30. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”Affiliated companiesPartner CompaniesPantaloon Industries limitedPantaloon Industries Limited was incorporated in 1987 and its shares are listed on theBombay Stock Exchange. The main activities of PIL are to set up textile units andmanufacturing and marketing of fabrics and readymade garments.Home Solutions Retail India Ltd.Home Solutions Retail (India) Ltd. (HSRIL) leads the groups foray in the homeimprovement and consumer electronics retailing segment. It caters to home managementrequirements and products, including furnishings and textiles, furniture, consumerelectronics, home electronics and home services. It operates retail formats like HomeTown, Furniture Bazaar, Collection I, E-Zone, Electronics Bazaar and Got It.Future Capital HoldingsFuture Capital is the financial arm of the group and is involved in asset management(both private equity and real estate funds) with plans to get into other financial servicesincluding insurance, credit and other consumer related financial services. It’s associatecompanies are Kshitij Investment Advisory Co. Ltd., Indivision Investment AdvisersLtd., and Ambit Investment Advisory Co. Ltd.Coverge M retail (India) LtdConverge M Retail (India) Ltd., leads the group’s foray into the communication and ITproducts segment. It operates formats like M-Port, MBazaar and Gen M.Indus League Clothing Ltd.The group owns a majority stake in Indus League Clothing Ltd., one of the leadingapparel manufacturers and marketers in India. Some of its leading brands include IndigoNation, Scullers, Urbana, Urban Yoga and Jealous.Babasabpatilfreepptmba.com Page 30
  31. 31. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI” Galaxy Entertainment Corporate Ltd. The group owns a stake in Galaxy Entertainment Corporate Ltd. that operateschains like Bowling Company, Sports Bar and Brew Bar.Joint Ventures CompaniesPlanet Retail Holdings Ltd.The group is a joint venture partner in Planet Retail Holdings Ltd., which operatessports, lifestyle and leisure retail chain. It also owns the franchisee and distribution rightsof brands like Marks & Spencer, Guess, Debenhams and Puma in India.Footmat retailFootmart Retail is a joint venture with Liberty Shoes and is engaged in the retailing offootwear products in India.GJ Future FashionsGJ Future Fashions is a joint venture with kids apparel manufacturer - Gini & Jony.Capita Land Retail IndiaThe group is a joint venture partner in CapitaLand Retail India, along with Singapore-based CapitaLand Limited. The company provides retail management services to retailproperties owned or managed by various group companies and investment funds. ETAM Future Fashions India Pvt. Ltd.ETAM Future Fashions India Pvt. Ltd., is a joint venture with French-retailer, ETAMand the group. The company is involved in manufacturing and distribution of women’sfashion and lingerie products.Babasabpatilfreepptmba.com Page 31
  32. 32. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI” ORGANISATION STRUCTURE Store Manager Assistant Store ManagerDept Mngr HR executive VM Adminstration InfoTecAssistant Dept Mngr Cashing dept Head Assistant HR MaintanceTeam Leader Casher SecurityTeam members Mrktg Exec CSD House Keeping (Customer service deck)Babasabpatilfreepptmba.com Page 32
  33. 33. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI” DEPARTMENT STUDYDepartmental Managers:There are 21 departments in this store like Electronic dept, Depot dept, NBD dept, MobileBazaar Dept, Star sitar Dept, PUC Dept, Ladies Dept, Men’s Dept, Furniture Dept, FootwearDept, Home Décor Dept. Each department will be assigned with targets which has to be achievedwithin the assigned period that may be of Daily, Weekly, monthly and yearly. Each department has a department Manager & Assist DM. Their job is concerned mainlywith sales. They look after customer’s orders delivery post sale service if any etc . All Deptmanagers ADM, Team members work under coordination & cooperation.Administration:Store administration comes under Store Manager its functions are store maintenance, HouseKeeping, Security etc.Information Technology:This department is responsible for the maintenance of the systems of the stores. All billingmachines their functioning networking with the master machine etc. If there is any problem withthe machine then this department comes into function.Cashing Dept:This department is responsible for the collection of sales amount ie cash sales, Credit sales, etcunder this department all billing machines of the stores comes. The sales amount collectedthroughout the day by the cashier’s has to be submitted to this department.Marketing Executive:This dept is responsible for the marketing of the store in different different media likeTelevision, Newspaper, and Holdings etc. the authorized person has to visit different companiesand has to look after for tie-ups etc.Babasabpatilfreepptmba.com Page 33
  34. 34. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”Visual Merchandise:This department is responsible for the product arrangement at the store with respect to theirnature. The basic function of this dept is it divides the store into some departments based on thenature of the product and within the department it decides how the products should be arrangedby keeping in mind the customer should not suffer.HR Executive:Human Resource executive mainly look after employees mainly their problems. Thisdepartment performs the functions like Recruitment, Selection, Training anddevelopment.CSD (Customer Service Desk:This is the separate unit, which is mainly focuses on customer service like if thecustomer find difficulty in finding any product, Customer complaints any replacement,Customer assistance etc.Babasabpatilfreepptmba.com Page 34
  35. 35. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”RESEARCHMETHODOLOGYBabasabpatilfreepptmba.com Page 35
  36. 36. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI” 1.Topic of the study “A study on effectiveness of advertisement carried out by BIG BAZAAR at hubli” 2. Objectives • To know the different Medias used by BIG BAZAAR for advertisement. • To determine the effectiveness of each media. • To study consumer perception towards advertisements of Big Bazaar. • To understand schemes & offers provided by Big Bazaar. • To know the impact of advertisements on sales. 3. Need for the study In the generation retail shopee are served as evidence so as to carry thetransaction, signing and becomes hectic activity. The companies are always striving towin the customers heart and the customers by the business man are said to be king andthe king never bargains. As bigbazaar is the retail shopee and a departmental store to rise the money in aconservative manner i.e they have been assembeled with a punch line “Isse sasta auraccha kahin nahi”. They come out with many offers as per the customer needs andbenefits. Promotional activity plays a very prominent role to make aware of the things inmarket, to attract customers, to sell products and this study of promotional activity helpto give a clear idea.Babasabpatilfreepptmba.com Page 36
  37. 37. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”4. Scope for the studyThe range of perception , the inquiry, the investigation has been minutely studied onlyto the activity of big bazaar.5. Limitations 1. Survey is restricted. 2. The period for the research is not enough to study in depth. 3. The statements of the results generated from the questions that were submitted to one or more persons is done on the assumption that the respondents have revealed the correct information that may not be so with all respondents.Research TechniqueThe data was collected through,Survey research:A well structured questionnaire were prepared for customers of BIG BAZAAR forvaifying the effectiveness of advertisement.SOURCES OF DATA:Market research requires two types of data i.e. secondary data and primary data. Primarydata has been used abundantly for the study. Well structured questionnaires wereprepared & the survey was undertaken.There is also a use of secondary data, collected from the various journals, books,websites & from company managers.Babasabpatilfreepptmba.com Page 37
  38. 38. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”Sampling Method:Sample size taken for the survey is 100.Sample unit:The customers of BIG BAZAAR, Hubli.Sample frame:Population of Hubli city.Hypothesis testingHo- more than or equal to 70% people are aware of Big Bazaar advertisements.H1-less than 70% people are aware of Big Bazaar advertisements.ANALYSIS OF THE COLLECTED INFORMATION: This involved converting raw data into useful information. It involved tabulation ofdata, using statistical measures on them for developing frequency distributions &calculating the averages.RESEARCH FINDINGS:The research findings and personal experience is used to propose recommendations.Babasabpatilfreepptmba.com Page 38
  39. 39. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”Babasabpatilfreepptmba.com Page 39
  40. 40. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”HYPOTHESISTESTINGBabasabpatilfreepptmba.com Page 40
  41. 41. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI” Hypothesis means assumption Statistical hypothesis means assertion orconjecture about parameter or parameters of a population. Statistical hypothesis arebased on the concept of proof by contradiction. Here we selected null hypothesis I .e Hypothesis is tested with the help of questionnaire the Ho states that more than orequal to 70% of respondent are getting information about big bazaar by TV adds. As perdata collected 66 out of 100 respondents are getting information about big bazaar.Null Hypothesis=Ho-More than or equal to 70% of people are getting information aboutbig bazaar by TV adds.Alternative hypothesis-H1= Less than 70% of people are getting information about bigbazaar by TV adds.Using Z TEST we can prove thisP = 0.70n = sample size = 100a (alpha) = 5% level of confidenceP= Population proportionPo= Sample proportionS=Standard errorZ = 1.64 (referring table)Babasabpatilfreepptmba.com Page 41
  42. 42. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI” S= P(1-P) n-1 = 0.70 (1-0.70) 100-1 S = 0.04605 Po = 66/100 =0.66 Z = Po –P S = 0.66 – 0.70 = -0.8695 0.0046C0NCLUSION: Accept Ho because it falls under confidence level i.e. Negative criticalregion. It states that less than 70% people are getting information about big bazaar byTV adds.Babasabpatilfreepptmba.com Page 42
  43. 43. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”DATA ANALYSISBabasabpatilfreepptmba.com Page 43
  44. 44. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”Babasabpatilfreepptmba.com Page 44
  45. 45. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI” 1) Do you know big bazaar? Frequencies Do you know big bazaar? Statistics N Valid 100 Missing 0 Cumulative Frequency Percent Valid Percent Percent Valid Yes 100 100.0 100.0 100.0 Analysis From the survey we can come to know that 100% respondents are known the BigBazaar in Hubli City. Interpretation The study shows that the Big bazaar known by all the 100 respondents Where wehave done survey in Hubli.Babasabpatilfreepptmba.com Page 45
  46. 46. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI” 2) How do you come to know about bb?FrequenciesHow do you come to know about bb? Statistics N Valid 100 Missing 0 Cumulative Frequency Percent Valid Percent Percent Valid News Paper 38 38.0 38.0 38.0 Televsion 34 34.0 34.0 72.0 Internet 2 2.0 2.0 74.0 Friends 26 26.0 26.0 100.0 Total 100 100.0 100.0 Friends News Paper Internet Televsion Analysis From the study we can come to know that in 100% respondents, 38% people are knownBig bazaar by News paper,34% people are known by TV, 2% people are known by internet,other 26% people are known by friends. InterpretationBabasabpatilfreepptmba.com Page 46
  47. 47. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI” By this study we can come to know that news paper and TV plays major role tointroduce the big bazaar to people.3) How often do you visit bb?FrequenciesHow often do you visit bb? Statistics N Valid 100 Missing 0 Cumulative Frequency Percent Valid Percent Percent Valid First time 6 6.0 6.0 6.0 once a week 30 30.0 30.0 36.0 twice a week 4 4.0 4.0 40.0 weekends 18 18.0 18.0 58.0 once a month 30 30.0 30.0 88.0 any time 12 12.0 12.0 100.0 Total 100 100.0 100.0 First time any time once a week once a month twice a week weekendsBabasabpatilfreepptmba.com Page 47
  48. 48. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”Analysis Out of 100 respondents 6% said that is their first time they have visited,30% peopleare visiting once in a week, 4% people are visited twice a week, 18% people are visiting onlyweekends, some 12% people visit any time to Big bazaar.InterpretationFrom this study most of people visit to Big bazaar one time in week and monthly.4) Have you come across bb advertisement?Frequencies Have you come across bb advertisement Statistics N Valid 100 Missing 0 Cumulative Frequency Percent Valid Percent Percent Valid yes 100 100.0 100.0 100.0 120 100 80 60 40 20 0 yesAnalysis Out of 100 respondents all are saying they have come across the advertisements ofbig bazaar.Interpretation From the survey we can come to know that all people have come across theadvertisements carried out by Big bazaar.Babasabpatilfreepptmba.com Page 48
  49. 49. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”Babasabpatilfreepptmba.com Page 49
  50. 50. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”5) which are the advertisement media you come acrossFrequencieswhich are the advertisement media you come across Statistics N Valid 100 Missing 0 Cumulative Frequency Percent Valid Percent Percent Valid print media 26 26.0 26.0 26.0 telivision 66 66.0 66.0 92.0 internet 4 4.0 4.0 96.0 others 4 4.0 4.0 100.0 Total 100 100.0 100.0 Analysis Out of 100 respondents 26% people have come across the print media adds, 66%people have come across TV adds,4% people have come across by internet media,4% people byothers media.InterpretationBabasabpatilfreepptmba.com Page 50
  51. 51. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI” By our survey most of the people means 66% have come across television media which adscome from TV.Babasabpatilfreepptmba.com Page 51
  52. 52. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”Rate the media which is influencableFactors Print media Telivision Internet RadioInfluencable One 32 63 22 12Moderate 44 32 58 24Not Influencable one 24 5 30 64Total 100 100 100 100 70 60 50 40 Influencable One Moderate 30 Not Influencable one 20 10 0 Print media Telivision Internet RadioAnalysis Out of 100 respondents for print media, 32% people said it is influence one,44% peoplesaid print media is moderate one, other 24% people said it is not influence media. For the TVmedia in 100 respondents 63% said it is influence media, 32% people said it is moderate one,other 5% people said it is not influence media. For the internet media out of 100 respondents,22% people said it is influence media, 58% people said it is moderate one, other 30% said it isnot influence media. For the Radio 12% said it is influence one, 24% said it is moderate one,other 64% people said Radio media is not influence one.Interpretation From the study we can come to know that Television is most influence media comparing toother Medias. It shown by the above rating points. We can say that print media and internetMedias are moderate one. Lastly radio is not influence one comparing to others.Babasabpatilfreepptmba.com Page 52
  53. 53. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”7) which are the advertisment you come acrossFrequencieswhich are the advertisment you come across Statistics N Valid 100 Missing 0 Cumulative Frequency Percent Valid Percent Percent Valid telivision ads 72 72.0 72.0 72.0 hordings,bordings&pai 4 4.0 4.0 76.0 ntings standees & drop downs 6 6.0 6.0 82.0 leaflets&pamplets 12 12.0 12.0 94.0 others 6 6.0 6.0 100.0 Total 100 100.0 100.0 others leaflets&pamplets standees & drop down hordings,bordings&pa telivision adsAnalysis Out of 100 respondents 72% people have come across the TV ads,4% people havecome across hordings, bordings & paintings,6% people have come across standees & dropdowns, 12% people have come across leaflets & pamplets, 6% people have come across otheradvertisement.InterpretationBabasabpatilfreepptmba.com Page 53
  54. 54. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI” From the survey it is completely clear that television ads are more important than otheradvertisements.Babasabpatilfreepptmba.com Page 54
  55. 55. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”8) what is your opinion about bb?Frequencieswhat is your opinion about bb? Statistics N Valid 100 Missing 0 Cumulative Frequency Percent Valid Percent Percent Valid good 80 80.0 80.0 80.0 average 20 20.0 20.0 100.0 Total 100 100.0 100.0 100 80 60 40 20 0 good averageAnalysis Out of 100 respondents 80% people has given opinion as good about the Bigbazaar.other 20% people has given their opinion as average.InterpretationFrom the survey it is clear that 80% people are having good opinion about big bazaar,Babasabpatilfreepptmba.com Page 55
  56. 56. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”9) what do you think about bb advertismentFrequencieswhat do you think about bb advertisment Statistics N Valid 100 Missing 0 Cumulative Frequency Percent Valid Percent Percent Valid highly attractive 12 12.0 12.0 12.0 attractive 58 58.0 58.0 70.0 moderate 26 26.0 26.0 96.0 less attractive 4 4.0 4.0 100.0 Total 100 100.0 100.0 less attractive moderate highly attractive attractiveAnalysis Out of 100 respondents,12% people think ads are highly attractive,58% people think thatads are only attractive, 26% people think that the ads are moderate,4% people think that the adsare less attractive.Interpretation From the survey we can come to know that more people ie 58% people agreed that theadvertisements of big bazaar are very attractive.Babasabpatilfreepptmba.com Page 56
  57. 57. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”10) what do you feel by watching bb advertismentFrequencieswhat do you feel by watching bb advertisment Statistics N Valid 100 Missing 0 Cumulative Frequency Percent Valid Percent Percent Valid Very info 8 8.0 8.0 8.0 Gives grtr prdt info 16 16.0 16.0 24.0 Helps in indenti bb as diff 20 20.0 20.0 44.0 Hg influe to visit bb and 48 48.0 48.0 92.0 pur Gvs grtr awr abt of bb & 8 8.0 8.0 100.0 pur Total 100 100.0 100.0 gvs grtr awr abt of very info 8.0% 8.0% gives grtr prdt info 16.0% hg influe to visit b 48.0% helps in indenti bb 20.0%Analysis Out of 100 respondents 8% people felt that ads are very informative, 16% people feltthat it gives greater product information,20% people said that in identification of big bazaar asBabasabpatilfreepptmba.com Page 57
  58. 58. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”differently,48% people said that it is highly influenced to visit big bazaar and purchasing, 8%people said that it gives greater awareness about big bazaar.Interpretation By the survey it is clear that maximum people felt that advertisements are helpful to know aboutbig bazaar and it is highly influenced to purchasing products there.11) Have you seen hordings of bb?FrequenciesHave you seen hordings of bb? Statistics N Valid 100 Missing 0 Cumulative Frequency Percent Valid Percent Percent Valid yes 68 68.0 68.0 68.0 no 32 32.0 32.0 100.0 Total 100 100.0 100.0 80 70 60 50 40 30 20 10 0 yes noAnalysis Out of 100 respondents 68% people have seen hoardings of big bazaar; other 32% peoplehave not seen the hoardings of big bazaar.InterpretationBabasabpatilfreepptmba.com Page 58
  59. 59. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI” From the study it is cleared that more people have seen the hoardings of big bazaar.It helps to develop the awareness in customer mind.12) According to you which media will be help full for getting information about bb?FrequenciesAccording to you which media will be help full for getting information about bb? Statistics N Valid 100 Missing 0 Cumulative Frequency Percent Valid Percent Percent Valid tv advertisment 66 66.0 66.0 66.0 hoardings 12 12.0 12.0 78.0 road shows 6 6.0 6.0 84.0 pamplets 14 14.0 14.0 98.0 wallpaints 2 2.0 2.0 100.0 Total 100 100.0 100.0Babasabpatilfreepptmba.com Page 59
  60. 60. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”Analysis Out of 100 respondents 66% people are getting information about big bazaar by TVads,12% are getting by hoardings,6% people are getting by road shows, 14% are getting bypamphlets,2% are getting by wall paintsInterpretation From the survey we can come to know that TV ads are more effective than other medias, peopleare getting more information about big bazaar by it only.. Ratings Factors 1 2 3 4 5Hoardings 15 20 10 25 30Boardings 15 10 28 22 25Paintings 20 25 12 18 25 1-HIGHEST & 5-LOWEST 35 30 25 RANK-1 RESPONDENTS RANK-2 20 RANK-3 RANK-4 15 RANK-5 10 5 0 Hoardings Bardings Paintings FACTORSAnalysis For hoardings people have ranked 1-5 ie 15% people are given 1 as best, 30% peoplehas given 5th rank as worst, other gave 2,3&4. For boarding’s 15% has given 1 st rank as best,25% people has given 5th as worst,other gave 2,3&4. For painting’s 20% people has given 1 strank, 25% people gave 5th rank.Interpretation From the survey it is cleared that more people has given 1 st rank for paintings, worst rank hasto be given hoardings.Babasabpatilfreepptmba.com Page 60
  61. 61. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”14) From the following which offer you come acrossFrequenciesFrom the following which offer you come across Statistics N Valid 100 Missing 0 Cumulative Frequency Percent Valid Percent Percent Valid great exchannge offer 12 12.0 12.0 12.0 buy one get one free 74 74.0 74.0 86.0 buy 3 appreals at 999 14 14.0 14.0 100.0 Total 100 100.0 100.0 80 60 40 20 0 great exchannge offe buy one get one free buy 3 appreals at 99Analysis Out of 100 respondents 12% people have come across great exchange offer,74% peoplehave come across buy one get one free offer, other 14% people have come across buy 3 apparelsat 999 offer.InterpretationFrom the study we can come to know that more people have come across buy one get one freeoffer.Babasabpatilfreepptmba.com Page 61
  62. 62. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”Babasabpatilfreepptmba.com Page 62
  63. 63. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”15) Are you satisfied by the offer provided by bb?FrequenciesAre you satisfied by the offer provided by bb? Statistics N Valid 100 Missing 0 Cumulative Frequency Percent Valid Percent Percent Valid satisfied 66 66.0 66.0 66.0 neither satisfied 30 30.0 30.0 96.0 nor dissatisfied dissatisfied 4 4.0 4.0 100.0 Total 100 100.0 100.0 dissatisfied neither satisfied nor dis satisfiedAnalysis Out of 100 respondents 66% people have satisfied with the offer provided by the bigbazaar,30% people are neither satisfied nor dissatisfied with the offer,4% people are dissatisfiedwith the offer.InterpretationFrom the survey more people are satisfied with the offer which provided by big bazaar.Babasabpatilfreepptmba.com Page 63
  64. 64. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”Babasabpatilfreepptmba.com Page 64
  65. 65. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”16) Is the singage helpfull in the store?FrequenciesIs the singage helpfull in the store? Statistics N Valid 100 Missing 0 Cumulative Frequency Percent Valid Percent Percent Valid yes 100 100.0 100.0 100.0 120 100 80 60 40 20 0 yesAnalysis Out of 100 respondents fully 100% people are agreed with the signage, it is helpful in thestore.Interpretation From the survey it is cleared that all respondents agreed with the signage.Babasabpatilfreepptmba.com Page 65
  66. 66. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”Babasabpatilfreepptmba.com Page 66
  67. 67. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”17) Are you satisfied with the medias performance promoted by bb ?FrequenciesAre you satisfied with the medias performance promoted by bb ? Statistics performance promoted by bb ? N Valid 100 Missing 0 Cumulative Frequency Percent Valid Percent Percent Valid first rank 4 4.0 4.0 4.0 second rank 32 32.0 32.0 36.0 third rank 46 46.0 46.0 82.0 fourth rank 14 14.0 14.0 96.0 fifth rank 4 4.0 4.0 100.0 Total 100 100.0 100.0Analysis Out of 100 respondents 4% people has given the 1 st rank to media’s performance, 32%people has given 2nd rank, 46% people has given 3 rd rank,14% people has given 4 th rank, 4%people has given 5th rank. InterpretationBabasabpatilfreepptmba.com Page 67
  68. 68. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”From the study we can come to know that more people given 3 rd rank towards media’sperformance promoted by big bazaar.18) Would you like to visit bb again?FrequenciesWould you like to visit bb again? Statistics N Valid 100 Missing 0 Cumulative Frequency Percent Valid Percent Percent Valid defenetly 80 80.0 80.0 80.0 not sure 20 20.0 20.0 100.0 Total 100 100.0 100.0 100 80 60 40 20 0 defenetly not sureAnalysis Out of 100 respondents 80% people said that they definitely visit again,20% people saidas not sure.InterpretationFrom the study more people want to visit again to big bazaar.Babasabpatilfreepptmba.com Page 68
  69. 69. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI” FindingsBabasabpatilfreepptmba.com Page 69
  70. 70. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI” i. By the study, we can come to know that 100% respondents are aware of big bazaar. ii. In the 100 respondent, 38% people are known by news paper,34% people a. Are known by TV,others are known by internet and friends. iii. Most of the people want to visit once a week and month. iv. 100% people have come across the big bazaar’s advertisements. v. By the survey we can say that 66% people have come across the TV and 26% a. People have come across print media.some people have come across internet and others media. vi. According to the respondents view television is most influence media,maximumvii. people said radio is not influence media.viii. By the survey we can say most of the people know BIGBAZAAR by its tv advertisement.. ix. According to respondents view 80% people say BigBazaar is good & 20% people say BigBazaar is average. x. Around 58%people said Bigbazaar advertisement is attractive,26% people said Bigbazaar advertisement is moderate. xi. By the study we came to know that most of people are highly influenced by Bigbazaar advertisement & want to visit Bigbazaar & purchase.xii. Around 62 % of people has seen the Hoardings of Bigbazaar.xiii. In 100% respondents 66% of people said tv advertisement’s are help full on getting information of Bigbazaar & very less said Road shows & Wallpaints.xiv. According to respondents many people rate 5 for Hoardings, Paintings & some of people rate 3 for Boardings. xv. In 100% respondents 74% of people are aware of Buy One Get One offer & others are aware of great exchange offer, buy 3 apparels at 999 offer.Babasabpatilfreepptmba.com Page 70
  71. 71. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI” xvi. By the survey we come to know that 66% of people are satisfied by the offer provided by BigBazaar & only 4% some people are dissatisfied.xvii. 100% of respondents said signage is help full in store.xviii. In 100% respondents 46% rank 3 for performance of medias provided by BigBazaar & 4% each ranked first & fifth rank. xix. By the survey we come to know that 80% people want to visit BigBazaar & 20% of people are not sure to visit BigBazaar. Babasabpatilfreepptmba.com Page 71
  72. 72. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI” SUGGESTIONS • Since the Tv Advertisement is most attractive media as per the respondents view, company can concentrate on TV ads by making them more attractive and in a medium that’s understandable by people of in and around Hubli city, to inform about any new deals like ANNIVERSARY CELEBRATION Offers & SAB SE SASTA DIN., • Hoardings & Paintings are good source of advertisements so company has to concentrate on this advertising aspect Hoardings & Paintings has to be increased & placed in more crowded areas. • Big Bazaar has to concentrate on more offers & may provided discounts, more exchange offers. • Now a days Radio & Internet are good source of medias company has to give more advertisements on these medias, to reach maximum people.Babasabpatilfreepptmba.com Page 72
  73. 73. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”CONCLUSION Indian retail sector is witnessing one of the most hectic Marketing activities of alltimes. The companies are fighting to win the hearts of customer who is God said by thebusiness tycoons. There is always a ‘first mover advantage’ in an upcoming sector. InIndia, that advantage goes to “BIG BAZAAR”. It has brought about many changes in thebuying habits of people. It has created formats which provide all items under one roof atlow rates. The consumers preferences are changing & they are moving from TraditionalKirana stores to Modern Retail outlet. It’s the main challenge to the Modern retail outletsto attract the customers towards them from that of competitors. To attract morecustomers companies have to carryout the promotional activities in unique way. BIGBAZAAR has maintained that uniqueness & has succeeded in attracting customers.The advertisement of the company like TV ads, print media & pamphlets are goodadvertisements which made its place in minds of customer to find BIGBAZAARdifferently. As the competition is becoming stiff in the market the activities conductedby the company are unique, that have brought fruitful result to the company. AmongBabasabpatilfreepptmba.com Page 73
  74. 74. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”them Advertisement is one of the leading activity or unique among all other activities &has high influence on the customer walk-in.BIBLOGRAPHYBabasabpatilfreepptmba.com Page 74
  75. 75. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”BIBLOGRAPHYReference Books:Marketing Management Philip KotlerMarketing Research A.ParasuramanWebsites:www.Google.comwww.BIGBAZAAR.comwww.futuregroup.comBabasabpatilfreepptmba.com Page 75
  76. 76. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”AppendicesBabasabpatilfreepptmba.com Page 76
  77. 77. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI”QUESTIONARIEDear Sir/Madam,Name: ____________________Address (location): _________________________Contact Number: _________________________Sex: Male FemalePlease let me know a little more about yourself.Please specify your Age group (years);(a) Less than 25 (b) 26-40(c) 41-50 (d) Over 50Please specify your monthly household income (Rs.);(a) Less than 10,000 rupees/month(b) 1,0000 to 20,000 rupees/month(c) 20,000 to 30,000 rupees/month(d) Over 30000 rupees/month. Occupation: Business Employee Professional House wife Student1) Do you know BIGBAZAAR? Yes NoBabasabpatilfreepptmba.com Page 77
  78. 78. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI” (If yes continue else skip)2) How do you come to know about BIG BAZAR outlet? a) News Paper b) Television c) Radio d) Internet e) Friends3). How often do you visit BIG BAZAAR ? First time Once a week Twice a week Weekends Once a month Anytime4) Have you come across the advertisement of BIGBAZAAR? Yes No (If yes continue else skip)5) Which are the advertisement media of BIGBAZAAR you come across? Print media Television Internet Radio Others6) Rate which media is influencable (1 is highest & 5 is lowest) Influencable one Moderate Not Influencable onePrint mediaTelevisionInternetRadio7) Which are the advertisements of BIGBAZAAR you come across? Television Ads Hoardings, Boardings & Paintings Standees & drop downs Leaflets & Pamphlets Others _ _ _ _ _ _ _ _ _ _8) What is your opinion about advertisements? Very good Good Average Bad Worst9) What do you think about BIGBAZAAR’s advertisements? Highly attractive Attractive Moderate Less Attractive10) What do you feel by watching advertisements of BIGBAZAAR? Very informativeBabasabpatilfreepptmba.com Page 78
  79. 79. “A STUDY ON EFFECTIVENESS OF ADVERTISEMENT CARRIED OUT BY BIG BAZAAR AT HUBLI” Gives greater product information Helps in identifying BIGBAZAAR as differently Highly influences to visit BIGBAZAAR & purchase Gives greater awareness about BIGBAZAAR & purchase11) Have you seen hoardings of BIG BAZAR in Hubli? Yes No12) According to you, which media will be helpful to you for getting information aboutBIG BAZAAR? TV advertisement Hoardings Road shows Pamphlets Wallpaints13) Rate the following factors of BIGBAZAAR compared to other outlets. (1 is highest & 5 is lowest) Ratings 1 2 3 4 5HoardingsBoardingsPaintings14) From the following, which are the offers are you aware a) Great exchange offer b) Buy one get one free c) Buy 3 appeareals at 99915) Are you satisfied by the offer provide by BIGBAZAARHighly Satisfied Neither satisfied dissatisfied HighlyBabasabpatilfreepptmba.com Page 79

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