SlideShare a Scribd company logo
1 of 15
DESIGNING THE
 AUSPOST IPHONE APP:
    HOW WE DID IT


     Kathryn Ross
UX Australia, August 2012
AUGUST 2012




         THE PROJECT KICKOFF


Before                          After




                  2
         STAMFORD INTERACTIVE
AUGUST 2012




12 days



         3
STAMFORD INTERACTIVE
AUGUST 2012




         12 days
1 day is practically gone


                 4
        STAMFORD INTERACTIVE
AUGUST 2012




              DESIGN 6
            APPROACH?




WWYD?                3

                     3


                 5
        STAMFORD INTERACTIVE
AUGUST 2012




           POINT #1




This is what ROCKED.


               6
      STAMFORD INTERACTIVE
1   2   3   4    5    6       7    8   9   10 11 12




                          7
                STAMFORD INTERACTIVE
AUGUST 2012




         8
STAMFORD INTERACTIVE
AUGUST 2012




         9
STAMFORD INTERACTIVE
AUGUST 2012




           POINT #2




User testing is GOLD.


               10
      STAMFORD INTERACTIVE
AUGUST 2012




         11
STAMFORD INTERACTIVE
AUGUST 2012




            NAVIGATION


1. Tab          2. List         3. Springboard




                  12
         STAMFORD INTERACTIVE
AUGUST 2012




              OUTCOME…




Wireframe design                 Live application


          STAMFORD INTERACTIVE
AUGUST 2012




  “I have to say, I am very impressed.
  This app is well designed by people
  who really get their users. It works,
  it is stylish, and it is intuitive…”

                  Charles Malpas


         14
STAMFORD INTERACTIVE
AUGUST 2012




         THANKS!
           Kathryn Ross
kathrynr@stamfordinteractive.com.au




                 15

More Related Content

Viewers also liked

P R E S E N T A C I O S O F T W A R E L L I U R E
P R E S E N T A C I O  S O F T W A R E  L L I U R EP R E S E N T A C I O  S O F T W A R E  L L I U R E
P R E S E N T A C I O S O F T W A R E L L I U R Eguest75ba96
 
Rise of the Makers: rethinking innovation and design
Rise of the Makers: rethinking innovation and designRise of the Makers: rethinking innovation and design
Rise of the Makers: rethinking innovation and designStamford
 
Quick tips to get started - Everbody has a role to play in digital accessibil...
Quick tips to get started - Everbody has a role to play in digital accessibil...Quick tips to get started - Everbody has a role to play in digital accessibil...
Quick tips to get started - Everbody has a role to play in digital accessibil...Denis Boudreau
 
Preparing for murphy’s law: when stuff goes wrong in user research
Preparing for murphy’s law: when stuff goes wrong in user researchPreparing for murphy’s law: when stuff goes wrong in user research
Preparing for murphy’s law: when stuff goes wrong in user researchStamford
 
One Size Does Not Fit All: Designing for Some of the Largest Minorities on th...
One Size Does Not Fit All: Designing for Some of the Largest Minorities on th...One Size Does Not Fit All: Designing for Some of the Largest Minorities on th...
One Size Does Not Fit All: Designing for Some of the Largest Minorities on th...Denis Boudreau
 
Mindful designs: practical tips for designing for cognitive & learning diffic...
Mindful designs: practical tips for designing for cognitive & learning diffic...Mindful designs: practical tips for designing for cognitive & learning diffic...
Mindful designs: practical tips for designing for cognitive & learning diffic...Stamford
 
Reproductive System
Reproductive SystemReproductive System
Reproductive Systemjewbus
 

Viewers also liked (7)

P R E S E N T A C I O S O F T W A R E L L I U R E
P R E S E N T A C I O  S O F T W A R E  L L I U R EP R E S E N T A C I O  S O F T W A R E  L L I U R E
P R E S E N T A C I O S O F T W A R E L L I U R E
 
Rise of the Makers: rethinking innovation and design
Rise of the Makers: rethinking innovation and designRise of the Makers: rethinking innovation and design
Rise of the Makers: rethinking innovation and design
 
Quick tips to get started - Everbody has a role to play in digital accessibil...
Quick tips to get started - Everbody has a role to play in digital accessibil...Quick tips to get started - Everbody has a role to play in digital accessibil...
Quick tips to get started - Everbody has a role to play in digital accessibil...
 
Preparing for murphy’s law: when stuff goes wrong in user research
Preparing for murphy’s law: when stuff goes wrong in user researchPreparing for murphy’s law: when stuff goes wrong in user research
Preparing for murphy’s law: when stuff goes wrong in user research
 
One Size Does Not Fit All: Designing for Some of the Largest Minorities on th...
One Size Does Not Fit All: Designing for Some of the Largest Minorities on th...One Size Does Not Fit All: Designing for Some of the Largest Minorities on th...
One Size Does Not Fit All: Designing for Some of the Largest Minorities on th...
 
Mindful designs: practical tips for designing for cognitive & learning diffic...
Mindful designs: practical tips for designing for cognitive & learning diffic...Mindful designs: practical tips for designing for cognitive & learning diffic...
Mindful designs: practical tips for designing for cognitive & learning diffic...
 
Reproductive System
Reproductive SystemReproductive System
Reproductive System
 

Recently uploaded

Peaches App development presentation deck
Peaches App development presentation deckPeaches App development presentation deck
Peaches App development presentation decktbatkhuu1
 
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...amitlee9823
 
AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...
AMBER GRAIN EMBROIDERY | Growing folklore elements |  Root-based materials, w...AMBER GRAIN EMBROIDERY | Growing folklore elements |  Root-based materials, w...
AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...BarusRa
 
💫✅jodhpur 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...
💫✅jodhpur 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...💫✅jodhpur 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...
💫✅jodhpur 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...sonalitrivedi431
 
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)amitlee9823
 
Booking open Available Pune Call Girls Kirkatwadi 6297143586 Call Hot Indian...
Booking open Available Pune Call Girls Kirkatwadi  6297143586 Call Hot Indian...Booking open Available Pune Call Girls Kirkatwadi  6297143586 Call Hot Indian...
Booking open Available Pune Call Girls Kirkatwadi 6297143586 Call Hot Indian...Call Girls in Nagpur High Profile
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 
Design Inspiration for College by Slidesgo.pptx
Design Inspiration for College by Slidesgo.pptxDesign Inspiration for College by Slidesgo.pptx
Design Inspiration for College by Slidesgo.pptxTusharBahuguna2
 
DESIGN THINKING in architecture- Introduction
DESIGN THINKING in architecture- IntroductionDESIGN THINKING in architecture- Introduction
DESIGN THINKING in architecture- Introductionsivagami49
 
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...kumaririma588
 
Hire 💕 8617697112 Meerut Call Girls Service Call Girls Agency
Hire 💕 8617697112 Meerut Call Girls Service Call Girls AgencyHire 💕 8617697112 Meerut Call Girls Service Call Girls Agency
Hire 💕 8617697112 Meerut Call Girls Service Call Girls AgencyNitya salvi
 
Case Study of Hotel Taj Vivanta, Pune
Case Study of Hotel Taj Vivanta, PuneCase Study of Hotel Taj Vivanta, Pune
Case Study of Hotel Taj Vivanta, PuneLukeKholes
 
Booking open Available Pune Call Girls Nanded City 6297143586 Call Hot India...
Booking open Available Pune Call Girls Nanded City  6297143586 Call Hot India...Booking open Available Pune Call Girls Nanded City  6297143586 Call Hot India...
Booking open Available Pune Call Girls Nanded City 6297143586 Call Hot India...Call Girls in Nagpur High Profile
 
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...Call Girls in Nagpur High Profile
 
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...Pooja Nehwal
 
Tapestry Clothing Brands: Collapsing the Funnel
Tapestry Clothing Brands: Collapsing the FunnelTapestry Clothing Brands: Collapsing the Funnel
Tapestry Clothing Brands: Collapsing the Funneljen_giacalone
 
VVIP CALL GIRLS Lucknow 💓 Lucknow < Renuka Sharma > 7877925207 Escorts Service
VVIP CALL GIRLS Lucknow 💓 Lucknow < Renuka Sharma > 7877925207 Escorts ServiceVVIP CALL GIRLS Lucknow 💓 Lucknow < Renuka Sharma > 7877925207 Escorts Service
VVIP CALL GIRLS Lucknow 💓 Lucknow < Renuka Sharma > 7877925207 Escorts Servicearoranaina404
 
UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...
UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...
UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...RitikaRoy32
 
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...SUHANI PANDEY
 

Recently uploaded (20)

Peaches App development presentation deck
Peaches App development presentation deckPeaches App development presentation deck
Peaches App development presentation deck
 
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
 
AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...
AMBER GRAIN EMBROIDERY | Growing folklore elements |  Root-based materials, w...AMBER GRAIN EMBROIDERY | Growing folklore elements |  Root-based materials, w...
AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...
 
💫✅jodhpur 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...
💫✅jodhpur 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...💫✅jodhpur 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...
💫✅jodhpur 24×7 BEST GENUINE PERSON LOW PRICE CALL GIRL SERVICE FULL SATISFACT...
 
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Nagavara ☎ 7737669865☎ Book Your One night Stand (Bangalore)
 
Booking open Available Pune Call Girls Kirkatwadi 6297143586 Call Hot Indian...
Booking open Available Pune Call Girls Kirkatwadi  6297143586 Call Hot Indian...Booking open Available Pune Call Girls Kirkatwadi  6297143586 Call Hot Indian...
Booking open Available Pune Call Girls Kirkatwadi 6297143586 Call Hot Indian...
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Design Inspiration for College by Slidesgo.pptx
Design Inspiration for College by Slidesgo.pptxDesign Inspiration for College by Slidesgo.pptx
Design Inspiration for College by Slidesgo.pptx
 
DESIGN THINKING in architecture- Introduction
DESIGN THINKING in architecture- IntroductionDESIGN THINKING in architecture- Introduction
DESIGN THINKING in architecture- Introduction
 
Abortion Pills in Oman (+918133066128) Cytotec clinic buy Oman Muscat
Abortion Pills in Oman (+918133066128) Cytotec clinic buy Oman MuscatAbortion Pills in Oman (+918133066128) Cytotec clinic buy Oman Muscat
Abortion Pills in Oman (+918133066128) Cytotec clinic buy Oman Muscat
 
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...Verified Trusted Call Girls Adugodi💘 9352852248  Good Looking standard Profil...
Verified Trusted Call Girls Adugodi💘 9352852248 Good Looking standard Profil...
 
Hire 💕 8617697112 Meerut Call Girls Service Call Girls Agency
Hire 💕 8617697112 Meerut Call Girls Service Call Girls AgencyHire 💕 8617697112 Meerut Call Girls Service Call Girls Agency
Hire 💕 8617697112 Meerut Call Girls Service Call Girls Agency
 
Case Study of Hotel Taj Vivanta, Pune
Case Study of Hotel Taj Vivanta, PuneCase Study of Hotel Taj Vivanta, Pune
Case Study of Hotel Taj Vivanta, Pune
 
Booking open Available Pune Call Girls Nanded City 6297143586 Call Hot India...
Booking open Available Pune Call Girls Nanded City  6297143586 Call Hot India...Booking open Available Pune Call Girls Nanded City  6297143586 Call Hot India...
Booking open Available Pune Call Girls Nanded City 6297143586 Call Hot India...
 
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
VVIP Pune Call Girls Hadapsar (7001035870) Pune Escorts Nearby with Complete ...
 
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...
Pooja 9892124323, Call girls Services and Mumbai Escort Service Near Hotel Gi...
 
Tapestry Clothing Brands: Collapsing the Funnel
Tapestry Clothing Brands: Collapsing the FunnelTapestry Clothing Brands: Collapsing the Funnel
Tapestry Clothing Brands: Collapsing the Funnel
 
VVIP CALL GIRLS Lucknow 💓 Lucknow < Renuka Sharma > 7877925207 Escorts Service
VVIP CALL GIRLS Lucknow 💓 Lucknow < Renuka Sharma > 7877925207 Escorts ServiceVVIP CALL GIRLS Lucknow 💓 Lucknow < Renuka Sharma > 7877925207 Escorts Service
VVIP CALL GIRLS Lucknow 💓 Lucknow < Renuka Sharma > 7877925207 Escorts Service
 
UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...
UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...
UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...
 
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
 

A case study on designing the Australia Post iPhone and iPad app

  • 1. DESIGNING THE AUSPOST IPHONE APP: HOW WE DID IT Kathryn Ross UX Australia, August 2012
  • 2. AUGUST 2012 THE PROJECT KICKOFF Before After 2 STAMFORD INTERACTIVE
  • 3. AUGUST 2012 12 days 3 STAMFORD INTERACTIVE
  • 4. AUGUST 2012 12 days 1 day is practically gone 4 STAMFORD INTERACTIVE
  • 5. AUGUST 2012 DESIGN 6 APPROACH? WWYD? 3 3 5 STAMFORD INTERACTIVE
  • 6. AUGUST 2012 POINT #1 This is what ROCKED. 6 STAMFORD INTERACTIVE
  • 7. 1 2 3 4 5 6 7 8 9 10 11 12 7 STAMFORD INTERACTIVE
  • 8. AUGUST 2012 8 STAMFORD INTERACTIVE
  • 9. AUGUST 2012 9 STAMFORD INTERACTIVE
  • 10. AUGUST 2012 POINT #2 User testing is GOLD. 10 STAMFORD INTERACTIVE
  • 11. AUGUST 2012 11 STAMFORD INTERACTIVE
  • 12. AUGUST 2012 NAVIGATION 1. Tab 2. List 3. Springboard 12 STAMFORD INTERACTIVE
  • 13. AUGUST 2012 OUTCOME… Wireframe design Live application STAMFORD INTERACTIVE
  • 14. AUGUST 2012 “I have to say, I am very impressed. This app is well designed by people who really get their users. It works, it is stylish, and it is intuitive…” Charles Malpas 14 STAMFORD INTERACTIVE
  • 15. AUGUST 2012 THANKS! Kathryn Ross kathrynr@stamfordinteractive.com.au 15

Editor's Notes

  1. Before the kickoffFrankie and I have the same wardrobeThe Project = Australia Post iPhone Bunch of ‘requirements’ in xlsStick around after kick-off, project starts!After kickoffThe Project = AusPost iPhone Application - v2.0Stamford to lead the ‘UX component’Design new, and improve existing, app featuresTest our designs with usersRefine and annotate the designs for developmentGiven access to SMEs, business analysts, developers and provider vendorsTest with users!
  2. This is what I wrote up during the kickoffWith the days allocated = 12
  3. The collaborative approach with the Business, the Developers, and other 3rd Party Providers.
  4. In the project’s War roomCollaborative design workshops with the ‘team’ every morningPeople pitching their design ideas to the group – with a money spend on the features
  5. Reviewing yesterday’s designs with Tech-Lead first thing in the morningEncouraged to scribble on the designs to go through iterative improvements throughout the workshops
  6. The mobile testing ‘rig’
  7. 3 navigation optionsWanted to test all to get user feedback &amp; see what worked
  8. Picture of new app