Social Media Statistics for 2014

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Check out these six social media statistics to consider during 2014 for your content marketing plan.

Published in: Social Media, Technology, Business
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Social Media Statistics for 2014

  1. 1. or so of social media time is spent not on desktop computers but on smartphones and tablets. Source: http://www.businessinsider.com/social-media-engagement-statistics-4-2014-3
  2. 2. Source: http://www.businessinsider.com/social-media-engagement-statistics-4-2014-3
  3. 3. The percent of social media users have purchased an item after sharing or “favoriting” it on these social media sites . . . . Social media drives not just online purchasing, but in- store purchasing as well – and at about equal rates. Source: http://www.forbes.com/sites/avaseave/2013/07/22/how-social-media-moves-consumers-from-sharing-to-purchase/
  4. 4. Of SMBs in "hyper growth" (significant increase in revenue year over year) say that social media is effective for generating leads.
  5. 5. Google+ yearly growth rate. Is it part of your social strategy yet? Source: http://socialmediatoday.com/monica-romeri/2181461/new-social-media-statistics-you-need-know
  6. 6. Active monthly YouTube users. Source: http://socialmediatoday.com/monica-romeri/2181461/new-social-media-statistics-you-need-know
  7. 7. The percentage of those 65 years old and above are engaged in social media. Social media . . . . It’s not just for spring chickens!
  8. 8. Takeaways • Your customers are using mobile and social media – it’s an opportunity capture attention when they may be walking by your store. • Your prospects and customers are spending significant time on social – make sure they can find you there. • Social media engagement drives offline purchases. • Social media drives leads for SMBs and B2B companies. • Google+ may be your frog prince – have you kissed it yet? • YouTube reaches over 1 billion people monthly. Invest in video. • If your audience is older, social media is a good way to reach them.

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