Minimum of  300 words in the body Minimum of 2 sources from the literature in addition to course texts  Gamble, J., Peteraf, M., & Thompson, A. (2019). Essentials of strategic management: The Quest            for Competitive Advantage . (6th ed.), New York, NY: McGraw Hill Higher Education Keller, T., & Alsdorf, K. L. (2012). Every good endeavor: Connecting your work to God's work .            New York, N.Y: Dutton, Penguin Random House. Krogerus, M., & Tschäppeler, R. (2018). The decision book: 50 models for strategic thinking.,             (Revised ed.), New York, NY: W. Norton & Company, Inc. Rumelt, R. (2011)., Good strategy/bad strategy: The difference and why it matters ., New York,            NY: Crown Busines Content must include:  · Summary of the author’s Main Thread – no less than 125 words · What you agreed with, did not agree with and why – no less than 125 word APA FORMAT A MUST FOR THE REPLY PLEASE Organizations need to know where they are heading if they are going to be effective in the marketplace.  According to Gamble, Peteraf, and Thompson (2019) the heart and soul of any organizations lies within creating and executing strategy.  There are many stages to sound strategy formulation.  This discussion board will discuss how organizations should use strategy formulation to set the direction of the company.  Next, this discussion board will discuss key advantages and disadvantages of strategy formulation.  Finally, this discussion board will discuss the decision models and how they impact the strategy and the direction the company. Process: Setting the Company’s Direction with Strategy Organizations, in order to be effective, must be willing to set the strategic vision.  This allows the managers of the organization to know how to make decisions within their respective areas.  Gamble et al. (2019) states that a strategic vision can serve as a managerial tool when it provides understanding of what management wants the business of the organization to look like.  This will allow managers to make informed strategic decisions within their department.  According to Cossette (2001) strategic vision can have a long-lasting impact on an organization and it can help leaders define their vision for their organization.  Once strategic vision is set by management, communication of the vision must take place.  As Gamble et al (2019) states, “A strategic vision has little value to the organization unless it is effectively communicated down the line to lower-level managers and employees” (p. 18).  According to Mayfield, Mayfield, Sharbrough (2015) an effective strategic vision will help express the organizational goals and values to both internal (employees) and external stakeholders.  Mayfield et al. (2015) goes on to say that when the vision is communicated properly the employees are more motivated to perform better.  Therefore, it is imperative that the communication be clear as it will help guide the organization in th.

1. Minimum of 300 words in the body Minimum of 2 sources from
the literature in addition to course texts
Gamble, J., Peteraf, M., & Thompson, A. (2019).
Essentials of strategic management: The Quest
for Competitive Advantage
. (6th ed.), New York, NY: McGraw Hill Higher Education
Keller, T., & Alsdorf, K. L. (2012).
Every good endeavor: Connecting your work to God's work
.
New York, N.Y: Dutton, Penguin Random House.
Krogerus, M., & Tschäppeler, R. (2018).
The decision book: 50 models for strategic thinking.,
(Revised ed.), New York, NY: W. Norton & Company,
Inc.
Rumelt, R. (2011).,
Good strategy/bad strategy: The difference and why it matters
., New York,
NY: Crown Busines
Content must include:
· Summary of the author’s Main Thread – no less than 125
words · What you agreed with, did not agree with and why – no
less than 125 word

2. APA FORMAT A MUST FOR THE REPLY PLEASE
Organizations need to know where they are heading if they are
going to be effective in the marketplace. According to Gamble,
Peteraf, and Thompson (2019) the heart and soul of any
organizations lies within creating and executing strategy. There
are many stages to sound strategy formulation. This discussion
board will discuss how organizations should use strategy
formulation to set the direction of the company. Next, this
discussion board will discuss key advantages and disadvantages
of strategy formulation. Finally, this discussion board will
discuss the decision models and how they impact the strategy
and the direction the company.
Process: Setting the Company’s Direction with Strategy
Organizations, in order to be effective, must be willing to set
the strategic vision. This allows the managers of the
organization to know how to make decisions within their
respective areas. Gamble et al. (2019) states that a strategic
vision can serve as a managerial tool when it provides
understanding of what management wants the business of the
organization to look like. This will allow managers to make
informed strategic decisions within their department.
According to Cossette (2001) strategic vision can have a long-
lasting impact on an organization and it can help leaders define
their vision for their organization.
Once strategic vision is set by management, communication of
the vision must take place. As Gamble et al (2019) states, “A
strategic vision has little value to the organization unless it is
effectively communicated down the line to lower-level
managers and employees” (p. 18). According to Mayfield,
Mayfield, Sharbrough (2015) an effective strategic vision will

3. help express the organizational goals and values to both internal
(employees) and external stakeholders. Mayfield et al. (2015)
goes on to say that when the vision is communicated
properly the employees are more motivated to perform better.
Therefore, it is imperative that the communication be clear as it
will help guide the organization in the direction management
wants it to go. In addition, it sets the stage of why an
organization does what it does. According to Gamble et al.
(2019) a well communicated vision helps senior executives
stabilize their view of the organizations long term future, helps
win the support of the employees to make the vision a reality,
and helps the organization prepare for the future.
Strategic Thinking: Key Decisions
According to Rumelt (2011) a good strategy is going to have
coordinating actions, policies and resources to help accomplish
the vision. Therefore, there will be important decisions that
need to be made. Rumelt (2011) goes on to say that some
organizations have goals and initiatives but they lack the
approach to accomplish the goals. This is when a decision to
have an effective strategic vision comes in to play. Gamble
(2019) states that the larger and diverse an organization is will
allow for more employees to be a part of the relevant strategy-
making process. In order to build a competitive advantage
within a single business unit organization have to create a
business strategy (Gamble et al., 2019). The Company CEO and
leadership executives are responsible for establishing the
overall game plan of how the business strategy will be
implemented (Gamble et al., 2019). Functional-area strategies
and operating strategies help organizations perform at a higher
level within the business, however, they are limited in scope
since they focus on a specific unit within the business (Gamble
et al., 2019). Finally, it is important to note that when external
circumstances disrupt or affect the business environment,

4. organizations should evaluate the current strategy and determine
if changes need to be made to adjust its direction (Gamble et
al., 2019).
Making decisions, within an organization, can sometimes be
difficult. Those decisions must be made in concert with the
strategic vision the organization has set. As Christians, we are
called to cultivate his creation and he gives us a clear purpose
for our work and calls us to be obedient to him and faithfully
serve him (Keller & Alsdorf, 2012). When we follow him then
our decisions will be in concert with his vision that he has set
for us.
Decision Model
Organizations are comprised of complex structures and
individuals who have to manage them. As with any
organization, it is only effective as the people who are hired to
operate within the business structure. Therefore, it is important
that an organization have the right people working within their
organization. Krogerus and Tschappeler (2018) state that a
good team understands its capabilities and abilities to do the
job. I find that the team-model to be an effective model of
helping an organization accomplish its mission. Having the
right team will allow an organization to be effective, especially
when that team has bought into the mission and vision of the
organization. Each team member has their own strengths and
capabilities that they bring to the table. Krogerus and
Tschappeler (2018) state that “real strength lies in differences,
not is similarities” (p. 126).
Conclusion
When organizations set a strategic vision, it tells their
stakeholders where they are going. It is then up to the
leadership of the organization to set the vision in motion and

5. make effective decision that are in line with the strategic
vision. Communication must be clear and concise as it will
help the organization plan for the future. It is important that
everyone employed be on same page with senior leadership as
they will be the ones implementing the vision set by senior
leadership.
References
Cossette, P. (2001). A systematic method to articulate strategic
vision: An illustration with a small business owner-manager.
Journal of Enterprising Culture, 9
(2), 173-199. doi:10.1142/S0218495801000109
Gamble, J., Peteraf, M., & Thompson, A. (2019),
Essentials of Strategic Management.
McGraw - Hill Higher Education (6th ed.). New York, NY
Keller, T., & Alsdorf, K. L. (2012).
Every good endeavor: Connecting your work to God's work
. New York, N.Y.: Dutton
Krogerus, M., & Tschäppeler, R. (2018),
The decision book: 50 models for strategic thinking
., W. Norton & Company, Inc. (Revised ed.). New York, NY.
Mayfield, J., Mayfield, M., & Sharbrough, W. C. (2015).
Strategic vision and values in top leaders’ communications:
Motivating language at a higher level.
International Journal of Business Communication, 52
(1), 97-121. doi:10.1177/2329488414560282
Rumelt, R. (2011),
Good strategy/bad strategy: The difference and why it matters
., Crown Business. New York, NY

6. Annotated Bibliography
Cossette, P. (2001). A systematic method to articulate strategic
vision: An illustration with a small business owner-manager.
Journal of Enterprising Culture, 9
(2), 173-199. doi:10.1142/S0218495801000109
This article provides an in-depth view of how important
strategic vision is for an organization, especially small business
owners. The goal of the researcher in this article was to provide
business leaders with the tools to be able to articulate and
question their strategic visions. The researcher found that the
systematic method to help leaders articulate their mission could
be broken down into four phases. Those phases were; 1) an
exploration phase, 2) a validation phase, 3) an analysis phase,
and 4) a finalization phase. The publication
Journal of Enterprising Culture
is a peer reviewed journal that contains articles pertaining to
business. Pierre Cossette is a professor at the University of
Quebec, Montreal and teaches in the School of Management.
He has produced many publications in regards to business and
management decisions. This article aligns well with the
discussion on how businesses can use strategic vision to help
drive the organization. This article also helps with guiding
managers to make strategic decision that are in line with the
vision management has set for the organization.
Mayfield, J., Mayfield, M., & Sharbrough, W. C. (2015).
Strategic vision and values in top leaders’ communications:
Motivating language at a higher level.
International Journal of Business Communication, 52
(1), 97-121. doi:10.1177/2329488414560282
This article is about how a top leader can use
communication to help spread the strategic vision throughout
the organization while also improving organizational

7. performance. The authors talk about the motivation language
and give ways to improve performance within the organization
and to the company’s external stakeholders. Dr. Jacqueline
Mayfield is a professor of management at Texas A&M
International University and has published over 50 journal
articles and conference proceedings. Dr. Milton Mayfield is a
professor of management at Texas A&M International
University and has published over 50 journal articles and
encyclopedia chapters. Dr. William Sharbrough III is a
professor of management at The Citadel School of Business and
has served as the Southeastern US Regional Vice President of
the Association of Business Communication. This article
supports the discussion of communication with internal and
external stakeholders of an organization