3. FABRIKAM
1. INTRODUCTION
3
1 . 1 I n t r o d u c t i o n o f t h e s t u d y
1 . 2 T h e a i m o f t h e s t u d y
1 . 3 P r o b l e m s t a t e m e n t
1 . 4 P r o b l e m J u s t i f i c a t i o n
1 . 5 O b j e c t i v e s o f t h e s t u d y
1 . 6 S c o p e o f t h e s t u d y
1 . 7 F i n d i n g s
1 . 8 S i g n i f i c a n c e o f t h e s t u d y
4. FABRIKAM 4
1.1 INTRODUCTION OF THE STUDY
• E x p l o s i o n o f o n l i n e c o m m e r c i a l a c t i v i t y
e n a b l e d b y t h e I n t e r n e t .
• M a r k e t i n g i n t h i s c o n n e c t e d e n v i r o n m e n t
a n d u s i n g t h a t c o n n e c t i v i t y t o m a r k e t i s
k n o w n a s e - M a r k e t i n g .
• T h e I n t e r n e t p r o v i d e s a n o p p o r t u n i t y f o r
m a r k e t t e s t i n g a n d o p t i m i z a t i o n .
• I n c r e a s i n g d i g i t a l i z a t i o n w i l l m a k e i t
p r o g r e s s i v e l y e a s i e r t o e x p e r i m e n t a l l y
a l t e r p a r t i c u l a r a s p e c t s o f a b u s i n e s s a n d
q u i c k l y o b s e r v e h o w c u s t o m e r s r e s p o n d .
5. FABRIKAM 5
1.2 THE AIM OF THE STUDY
• T h e a i m o f t h i s s t u d y i s t o i d e n t i f y a n d
u n d e r s t a n d t h e c h a l l e n g e s a n d b a r r i e r s
o f a d o p t i o n o f e - M a r k e t i n g i n e -
C h a n n e l l i n g P L C .
• W h a t a r e t h e e x i s t i n g b a r r i e r s a n d
c h a l l e n g e s , o f t h e a d o p t i o n o f e -
C h a n n e l l i n g i n h e a l t h c a r e i n d u s t r y ?
1.3 PROBLEM STATEMENT
6. FABRIKAM 6
1.4 PROBLEM JUSTIFICATION
• D u e t o r a p i d g r o w t h o f i n t e r n e t n a t u r e o f
m a r k e t i n g i s c o m p l e t e l y c h a n g e d .
• T h e i m p o r t a n c e o f e - m a r k e t i n g t h r o u g h
i t s v a r i o u s f o r m s i s c o n s t a n t l y g r o w i n g
a n d e v o l v i n g i n t o d a y ’ s b u s i n e s s w o r l d ,
w h i c h i s b e c o m i n g i n c r e a s i n g l y d i g i t a l
a n d t e c h - s a v v y .
• M a r k e t i n g s t r a t e g y r e s t s o n a c o n t r o l
p r e m i s e a n d t h e a n a l y s i s o f t h e c o n s u m e r
e m p o w e r m e n t p r o c e s s i m p l i e s t h a t
c u r r e n t c u s t o m e r - c e n t r i c s t r a t e g i e s a r e
o p e r a t i n g u n d e r a f a l s e p r e m i s e .
7. FABRIKAM 7
1.5 OBJECTIVES OF THE STUDY
1 . T o i d e n t i f y t h e e x i s t i n g b a r r i e r s &
c h a l l e n g e s o f a d o p t i o n i n e - C h a n n e l l i n g
i n h e a l t h c a r e i n d u s t r y .
2 . T o p r o p o s e s t r a t e g i e s t o f a c i l i t a t e /
p r o m o t e a d o p t i o n a n d t o o v e r c o m e
c h a l l e n g e s a n d b a r r i e r s .
8. FABRIKAM 8
1.6 METHODOLOGY OF THE STUDY
1 . T o i d e n t i f y t h e e x i s t i n g b a r r i e r s &
c h a l l e n g e s o f a d o p t i o n i n e - C h a n n e l l i n g
i n h e a l t h c a r e i n d u s t r y .
2 . T o p r o p o s e s t r a t e g i e s t o f a c i l i t a t e /
p r o m o t e a d o p t i o n a n d t o o v e r c o m e
c h a l l e n g e s a n d b a r r i e r s .
9. FABRIKAM
The data for this project was collected via following methods
Interview of company management and staff.
Company annual reports.
Conduct interview with Doctors and Patients
9
1.6 METHODOLOGY OF THE STUDY
1.6.1 SCOPE OF THE STUDY
This study is limited to the 2001 – 2010 activities in e-Channelling PLC and
interviews also limited to Doctors, patients and managers who involving
with e-channelling.
10. FABRIKAM
barriers and challenges
Company annual reports.
Conduct interview with Doctors and Patients
10
1.7 FINDINGS
1.8 SIGNIFICANCE OF THE STUDY
This study is limited to the 2001 – 2010 activities in e-Channelling PLC and
interviews also limited to Doctors, patients and managers who involving
with e-channelling.
