유히 스마트 창작터

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만화 : 유부남히어로

Design

2017 스마트 창작터
컨텐츠 비즈니스
2017.04.15
발표자 : 고재중
Copyright © jea-jung Go. All rights reserved.

Copyright © jea-jung Go. All rights reserved.
컨텐츠 비즈니스의 경우,
서로 다른 작품을 어떤 기준으로 평가하시나요?
Creative works team
[ Marriage Man ]

Copyright © jea-jung Go. All rights reserved.
다른 사업 아이템처럼
고객의 needs, 시장의 규모, 작품에 대한 고객의 pain을
분석하기는 아마도 쉽지 않아 보입니다.
Creative works team
[ Marriage Man ]

Copyright © jea-jung Go. All rights reserved.
컨텐츠 비즈니스의 핵심은
안정적인 재정과 홍보전략을 바탕으로 매력적인 캐릭터와
흥미로운 이야기로 구성된 작품이
시장에서 흥행하는 것이 관건인데요
Creative works team
[ Marriage Man ]

Copyright © jea-jung Go. All rights reserved.
'유부남히어로'란 작품의 매력포인트를 위주로 소개하고
사업의 재정과 마케팅전략, 정량적, 정성적 측면에서
발표하도록 하겠습니다.
Creative works team
[ Marriage Man ]

Copyright © jea-jung Go. All rights reserved.
분량 : 30 / 시즌 별
장르 : 일상 액션 히어로 처가살이물
타겟 : 전 연령대의 히어로장르 선호자, 주부
연재매체
- 국내 : 카카오페이지 연재 기간 협의 중
- 해외 : 중국(차이나 모바일),일본, 동남아,
북미, 유럽의 온라인 만화 플랫폼
연재일정 : 2017년 하반기 예정
작가 : 고재중(글/그림)
히어로의 기상천외 처가살이
유부남 히어로 를 시작합니다.
[ Marriage Man ]

Copyright © jea-jung Go. All rights reserved.
유부남 히어로
홍보 마케팅 전략
만화IP를 활용한 2차 컨텐츠 기획
머천다이징 캐릭터 상품 기획
Crowd funding
Reward Funding
Character goods
Fandom culture
Global Marketing
크라우드펀딩은 단순히 돈을 얻는 것뿐만 아니라,
그 이상으로 확장되는 많은 기회를 얻을 수 있습니다.
‘유부남 히어로’는 독자들을 먼저 만날 수 있었고,
카카오페이지 연재 구독권을 발행하고, 리워드상품을 제작해서
홍보 마케팅, 머천다이징 사업의 토대를 마련하였습니다.

Copyright © jea-jung Go. All rights reserved.
유부남 히어로
홍보 마케팅 전략
만화IP를 활용한 2차 컨텐츠 기획
머천다이징 캐릭터 상품 기획
Extension of new contents
Animation
Mobile Game
Webtoon
Board Game
Light Novel
‘유부남 히어로’의 캐릭터와 세계관을 반영한 모바일 게임 기획
만화원작 ‘유부남 히어로’ 애니메이션 기획
‘유부남 히어로’ 일러스트레이션집 기획

Copyright © jea-jung Go. All rights reserved.
유부남 히어로
홍보 마케팅 전략
만화IP를 활용한 2차 컨텐츠 기획
머천다이징 캐릭터 상품 기획
Merchandising
Character Licensing
Fancy
General Goods
Art Toy
Character Figure
최근 중국기업에게 IP를 매각하는 사례가 늘면서
한국의 대표 캐릭터가 많이 줄었다고 합니다.
‘유부남 히어로’가 빈자리를 채우고 대표캐릭터가 되겠습니다.
‘유부남 히어로’의 독특한 캐릭터들이 독자들의 사랑을 받으며
캐릭터 상품의 인기도가 동반 상승할 것입니다.
아트토이, 팬시, 일상용품 등 다양한 캐릭터 상품을 기획하였고,
캐릭터를 좋아하는 어른들을 위한 키덜트상품도 제작하고 있습니다.

Copyright © jea-jung Go. All rights reserved.
유부남 히어로[ Marriage Man ]
사업 구조도 Business model
B2B Licensing
Publishing
Crowd funding
B2C Sales agency
Licensing Business (판권 사업)
: 영화, 드라마, 게임, 애니메이션, 캐릭터, 만화의 판권 양도계약
Webtoon Publishing Service (만화 서비스)
: 만화플랫폼에서 연재하며 작품의 인지도를 높이고 팬층을 형성
Merchandising Business (캐릭터 상품 판매)
: 다양한 캐릭터상품 제작판매

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유히 스마트 창작터

6. Copyright © jea-jung Go. All rights reserved. 분량 : 30 / 시즌 별 장르 : 일상 액션 히어로 처가살이물 타겟 : 전 연령대의 히어로장르 선호자, 주부 연재매체 - 국내 : 카카오페이지 연재 기간 협의 중 - 해외 : 중국(차이나 모바일),일본, 동남아, 북미, 유럽의 온라인 만화 플랫폼 연재일정 : 2017년 하반기 예정 작가 : 고재중(글/그림) 히어로의 기상천외 처가살이 유부남 히어로 를 시작합니다. [ Marriage Man ]

7. Copyright © jea-jung Go. All rights reserved. 분량 : 30 / 시즌 별 장르 : 일상 액션 히어로 처가살이물 타겟 : 전 연령대의 히어로장르 선호자, 주부 연재매체 - 국내 : 카카오페이지 연재 기간 협의 중 - 해외 : 중국(차이나 모바일),일본, 동남아, 북미, 유럽의 온라인 만화 플랫폼 연재일정 : 2017년 하반기 예정 작가 : 고재중(글/그림) 히어로의 기상천외 처가살이 유부남 히어로 를 시작합니다. [ Marriage Man ]

8. Copyright © jea-jung Go. All rights reserved. 유부남 히어로 홍보 마케팅 전략 만화IP를 활용한 2차 컨텐츠 기획 머천다이징 캐릭터 상품 기획 Crowd funding Reward Funding Character goods Fandom culture Global Marketing 크라우드펀딩은 단순히 돈을 얻는 것뿐만 아니라, 그 이상으로 확장되는 많은 기회를 얻을 수 있습니다. ‘유부남 히어로’는 독자들을 먼저 만날 수 있었고, 카카오페이지 연재 구독권을 발행하고, 리워드상품을 제작해서 홍보 마케팅, 머천다이징 사업의 토대를 마련하였습니다.

9. Copyright © jea-jung Go. All rights reserved. 유부남 히어로 홍보 마케팅 전략 만화IP를 활용한 2차 컨텐츠 기획 머천다이징 캐릭터 상품 기획 Extension of new contents Animation Mobile Game Webtoon Board Game Light Novel ‘유부남 히어로’의 캐릭터와 세계관을 반영한 모바일 게임 기획 만화원작 ‘유부남 히어로’ 애니메이션 기획 ‘유부남 히어로’ 일러스트레이션집 기획

10. Copyright © jea-jung Go. All rights reserved. 유부남 히어로 홍보 마케팅 전략 만화IP를 활용한 2차 컨텐츠 기획 머천다이징 캐릭터 상품 기획 Merchandising Character Licensing Fancy General Goods Art Toy Character Figure 최근 중국기업에게 IP를 매각하는 사례가 늘면서 한국의 대표 캐릭터가 많이 줄었다고 합니다. ‘유부남 히어로’가 빈자리를 채우고 대표캐릭터가 되겠습니다. ‘유부남 히어로’의 독특한 캐릭터들이 독자들의 사랑을 받으며 캐릭터 상품의 인기도가 동반 상승할 것입니다. 아트토이, 팬시, 일상용품 등 다양한 캐릭터 상품을 기획하였고, 캐릭터를 좋아하는 어른들을 위한 키덜트상품도 제작하고 있습니다.

11. Copyright © jea-jung Go. All rights reserved. 유부남 히어로[ Marriage Man ] 사업 구조도 Business model B2B Licensing Publishing Crowd funding B2C Sales agency Licensing Business (판권 사업) : 영화, 드라마, 게임, 애니메이션, 캐릭터, 만화의 판권 양도계약 Webtoon Publishing Service (만화 서비스) : 만화플랫폼에서 연재하며 작품의 인지도를 높이고 팬층을 형성 Merchandising Business (캐릭터 상품 판매) : 다양한 캐릭터상품 제작판매

유히 스마트 창작터

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