О потенциале общественного вещания как перспективного инструмента сбалансирования медиасобственности в Украине. Презентация в рамках конференции "Прозрачность медиасобсвенности в странах Восточного партнерства и Турции", Варшава (25.09.2013). Детальнее - mymedia.org.ua

1. PUBLIC BROADCASTING
UKRAINIAN HISTORY
1997 – 2013
NGO TELEKRITIKA

2. 1997
Framework Law
“On the System of Public Television and Radio
Broadcasting of Ukraine” is adopted
«We acted intuitively»
(V. Shevchenko)
The law has caused:
The law provided for:
• establishment of public TV and radio
broadcasting based on decision of Parliament;
• public, qualification and
councils within the structure;
administrative
• funding: 1 year - from the budget, later through fees, business activity, state orders,
public funds.
• adoption of the Resolution "On the
Establishment of Public Broadcaster GURT"
("Ukrainian Public Radio and Television") that
the National Council and Government refused
to fulfill;
• adoption of the draft law "On Establishing a
System of Public Television and Radio
Broadcasting of Ukraine", which was vetoed by
President L. Kuchma.

3. 2002
Oleksandr Kryvenko founded
“Gromadske Radio/Public Radio”
Initiated solely by a journalist and politician,
the project existed and was funded by the
International Renaissance Foundation until
2005. No attempt of GR to obtain a license
was successful and because of that
Oleksandr Kryvenko accused the National
Council of corruption and bias. It had been
broadcasting partly online through podcasts
and for some time on the waves of Radio
"ERA". Nevertheless, the project had
success among the audience.
«Radio like ours hasn’t been there before.
Because it is financially independent of
the Government or business. We have
committed to tell what is really going on,
and give the word to everyone who has
something to say. We have committed to
talk to our listeners, not to talk them
down».
(О. Kryvenko)

4. 2004
Coalition of NGOs “Public Broadcasting”
was founded
Composition:
Purpose:
• NGO "Telekritika";
• Independent Association of
Broadcasters of Ukraine;
• Public Council on Freedom
of speech and Information;
• Institute of Politics;
• Academy of Ukrainian
Press;
• Committee "Equality of
opportunities";
• Kyiv Independent Media
Trade Union.
• development of program
policy of future PB;
• proposals
for
the
parliamentary
hearings,
scheduled for March 15,
2005.
«We had plenty of
enthusiasm, we believed
that public broadcasting
will soon be created».
(N. Ligacheva)

5. 2007 – …
“Public Broadcasting” Portal was founded
Dozens of articles of leading journalists on PB and interviews with experts in the media
industry are posted daily
Goal and objective:
• public discussion of the topic of public
television in Ukraine;
• publication of information on the best
models of PB in the world;
• coverage of the process of creation of
Ukrainian model of PB;
• engagement of experts and the public;
• urge regulatory authorities in the media
sphere to hear and listen to the public and
expert opinion on the public broadcasting;
• fully facilitate the creation of PB in Ukraine.
«Only having information about foreign experience,
one can conclude on the compliance of Ukrainian
project with best examples and international
standards».
(«Public Broadcasting»)
«The idea of public television and radio in Ukraine
is discussed for number of years. Adjustments to
this process are made by he society itself that still
seeks to create it, and our country's certain
obligations to the Council of Europe».
(«Public Broadcasting»)

6. 2012
There are two drat laws on PB registered
in the Parliament
№1076 «On Public Television and Radio
Broadcasting of Ukraine»:
• initiated by the Cabinet of Ministers;
• developed by the State Committee on Television and
Radio;
• the statute is to be approved by the Cabinet of
Ministers;
• the structure provides for the supervisory board (14
persons - from national NGOs, 3 persons - from the
Cabinet of Ministers);
• funding - 4 years from the budget, later – through
fees, sale of products, state orders, donations.
№1076-1 «On Amendments to the Law of
Ukraine "On the System of Public Television
and Radio Broadcasting of Ukraine"»:
• initiated by MPs A. Shevchenko, T. Kutovyi,
I. Miroshnichenko;
• developed by initiators together with media lawyers
and experts D. Kotlyar, R. Golovenko (III), Shevchenko
(IML);
• prohibits interference in editorial policy, obligation for
coverage of government agencies is removed;
• provides for control over approved editorial statute
and program policy;
• funding in the amount of not less than 0.05% of the
state budget.

7. 2013
Public media projects emerge:
• GromTV
• Spilnobachennya/Joint Vision
• Public Television
• Public Radio
• ZhyveTV/LiveTV
They are not public broadcaster in a classic sense. They are public and journalistic
initiative to create independent media that exist using funds from citizens.

8. 2013
GromTV:
Spilnobachennya:
ZhyveTV:
• Internet TV;
• Internet TV;
• Internet TV;
• public platform where
"regardless of someone's
interests it is being told
about people's problems";
• exists thanks to a "joint
creation by active citizens of
Ukraine";
• initiated by Ukrainian
Greek Catholic Church;
• created under patronage of
Mykola Melnychenko;
• purpose is "to build a new
Ukraine with active citizen
standpoint of residents";
• further it is planed to exist
using
public
and
philanthropic donations and
grants.
• funded
through
fixed
membership fees of partners,
voluntary donations and, in
the future, subscription fee.
• based on the concept of a
"socio-religious television
with the ratio of 90/10";
• plan to exist on voluntary
donations.

9. 2013
Public Television:
Public Radio:
• online TV;
• online radio;
• civic initiative of journalists to create
Ukrainian public media;
• initiative of professional journalists,
who have come together to create an
independent public broadcaster;
• based on fundamental principles of
unbiased and balanced journalism;
• exists on voluntary donations of legal
and natural persons, grants, through
advertising;
• will issue publicly available annual
financial report;
• independent of the Government,
President, the Parliament, political
parties and business.
• operated by journalistic standards;
• funded by public donations and, in the
future, by grants;
• reports to community about financial
income.

10. 2013
Draft law № 1076 "On Public Television and
Radio Broadcasting of Ukraine“ was passed
in the first reading
On July 3 the Parliament adopted, as the basis, governmental
draft law № 1076. In preparation for the second reading of
the bill parliamentarian Committee on Freedom of Speech
and Information was trying to correct the deficiencies of the
document, taking into account the recommendations of
European experts. In particular, during the session of
September 11 Working Group handled 107 amendments that
changed several key provisions: financing, advertising,
supervisory board. But the majority faction in parliament did
not agree with the position of the Committee, the head of
which is the opposition. Thus, during the session of
Parliament on September 19, when the consideration of the
bill on second reading was on the agenda, the government's
version was much more likely. Factions’ chairmans called for
compromise – to send the bill for revision and recrudescent
second reading. According to this proposal MPs voted
unanimously.
«Subscription
nowhere».
fee
is
a
way
to
(А. Shevchenko)
«In the governmental draft law there
are no real guarantees of independence
for public broadcaster».
(О. Bolshakova)

11. 2013
NGO “Telekritika” and the Kyiv International Institute of Sociology supported
by Danish International Development Agency (DANIDA) have conducted
survey of the expections of population of Ukraine on PB
Dates: 14 – 16 September 2013. Method: representative telephone survey of urban population aged 18 and
older. Number of respondents – 1,003 people. Statistical sampling error without design effect with a
probability of 0.95 for figures close to 50%, less than 3.2%. Results published in 5 diagrams.
Who do you think should be included in the Board of Public broadcaster?

12. 2013
What form of financing
nationwide PB today is valid in
Ukraine?
Who is primarily responsible
for the success of the project of
public broadcasting?

13. 2013
Do you agree with the following:
“The national PB is funded
exclusively from the state budget for
the first four years?”
To what extent
organizational
framework
of
National
TV
Company
can
ensure
PB
to
perform
these
tasks?

14. The following materials were used while
preparing the presentation …
…texts:
…images:
• from the site «Public Broadcasting»
http://stv.mediasapiens.ua/;
• from the site we heart it
http://weheartit.com/;
• from the site of the Parliament
http://rada.gov.ua/;
• from the site I love it
http://yeahiloveit.com/;
• from the site «Public Radio» of О.
Kryvenko http://www.radio.org.ua/;
• from the site flickr
http://www.flickr.com/;
• from the site «Public Radio»
http://hromadskeradio.org/;
• from the site P.I.T. Program
http://www.pitprogram.com/.
• from the site «Public Television»
http://hromadske.tv/;
• from the site «Spilnobachennya»
http://spilno.tv/.