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Transformal.pdf
1.
2.
街中に、クローゼットを。 コンセプト
3.
こんな状況、 想像してみてください。
4.
昼は打ち合わせ、夜はデート。 デートのために女性らしい服を 着ていきたいけど、 仕事にはふさわしくないよね。 ジャケットがあったらいいけど、 持ち歩くのは大変だ…。 ケース①
5.
外出先で急なお誘い。 ちょっと良いお店に行くみたい。 今日はラフな格好で来ちゃったな。 ジャケットでもあったらいいけど、 今から家に帰るのは大変だ…。 ケース②
6.
“きちんとした格好” をしたい 共通する気持ち 服を持ち歩くのは大変。 家に帰って着替えるのは時間がかかる。 でも… 面倒!
7.
たくさんある TPO のうちの一つ フォーマルな服装って… 魔法のように、 服装を
TPO に応じて 自由に切り替えられたらいいな
8.
一瞬、身につけるという、魔法。
9.
アクセスしやすい場所で提供する、 “フォーマルウェアのレンタルサービス” 概要 街中に、クローゼットを。
10.
サービス体験
11.
Persona 20 代後半女性 フリーランスデザイナー 好きな場所で働ける 都内在住 仕事が好き 好きな服を着たい まゆみ
12.
クライアント デートの予定 仕事の予定
13.
14.
Transformal
15.
現在地から探す アイテムを探す 東京都港区港南 1 丁目
2 番 70 号 Woman Men ジャケット カーディガン 革靴 / シューズ パンプス 2 着あり 4 着あり 3 着あり 2 着あり アプリで服を探す ↓ 現在地付近にあるか検索 ↓ 予約
16.
17.
18.
19.
20.
帰る途中に郵送で返却 → クリーニングへ
21.
サービスフロー
22.
設置店舗 ユーザー アパレルブランド A アパレルブランド
B クリーニング 管理 商品提供 商品提供 ケア 提携の流れ 提供 提供 返却 提供 オペレーション
23.
オフィス
24.
カフェ
25.
設置場所 ・駅 ・オフィス ・カフェ ・コンビニ ・コワーキングスペース ・大学 ・オフィスビルのエントランス ・証明写真機の隣
26.
・商談や会議の間だけ ・敷居の高いお店に入るとき ・デートの前 ・今日の服装、間違えた!というとき ・寒いとき 使用場面 etc...
27.
28.
着たい時に着たい服を着る。 それは簡単なようで難しい。 でも、私のおしゃれは 邪魔されたくないから。 一瞬、 身につけるという、 魔法。
29.
ありがとうございました。
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