5. The elements of the decision of the performance of the new service -
Taiwan's financial industry
Summary
To lift the face of financial regulation, industry boundaries blur, the
competition is increasingly fierce, quick leap of Information Technology, an
increasingly savvy customer business environment, in order to survive and
grow, the financial services industry must continue to create new thinking idea,
introduction of new services. Unfortunately, although the services sector in the
GNP contribution and the proportion of the employed population has long been
overridden manufacturing, but far behind in the new service development
performance in manufacturing. In this study, special focus on new service
development (NSD) of the financial services industry, through literature review
will affect the service performance factors grouped into three major elements:
the organizational environment (including the service / strategy fit and
marketing resources, synergy), quality of implementation of the NSD
marketing activities (including vision screening, market research, personnel
training, test marketing, market-ready with the launch) and NSD results
(including a unique service excellence, service / market fit, quality of service
delivery and marketing communication effects), followed by inference the
various elements associated with the causal link between the new service
performance, and 91 NSD project to the domestic banking and insurance
industry as empirical subjects.
The path analysis results show that (1) service / strategy fit and vision
screening showed a significant positive impact on the implementation of the
quality of the synergy of marketing resources; (2) service / strategy with the
implementation of quality fitness and marketing resources synergy NSD
marketing activities was significant positive impact; (3) NSD marketing
campaign execution quality results of NSD was a significant positive impact;
(4) In addition to serving the unique excellence, service / market fit, pass first
quality and marketing communication effects on new service performance are
There was a significant positive impact on. Finally, the researchers empirical
results in the development and management implications of new services and
follow-up study, discussion and recommendations.
Key words: services / strategy fit, the synergy of marketing resources, services
/ market fit, the new service performance.
4
7. Chun-Yu Lin
2012/6/4
1989.03.17
fish0317_5@msn.com
E D U C AT I O N
Chang Jung Christian University Institute of
management, human resources group master
Chang Jung Christian University, Bachelor of
International Business
Hong-Wen High school
EXPERIENCE
Administrative Assistant | students academy
daycare
2011/05 - 2011/09
Management of Administrative Services
6
8. Changeology: 5 Steps to Realizing Your Goals and Resolutions
I
s there a scientific formula you can follow to change your life?
Change is hard. But not if you know the 5-step formula that works whether
you’re trying to stop smoking or start recycling. Dr. John C. Norcross, an
internationally recognized expert, has studied how people make transformative,
permanent changes in their lives. Over the past thirty years, he and his research
team have helped thousands of people overcome dozens of behavioral ailments.
Now his cutting-edge, scientific approach to personal improvement is being
made available in this indispensable guide.
Unlike 95 percent of self-help books, the Changeology plan has a documented
track record of success. Whether you want to quit overeating or drinking, or
end depression, debt, and relationship distress, Dr. Norcross gives you the tools
you need to change what you want within 90 days. Changeology shows you:
* How to define your goals and get started in a new direction
* How to pump up your motivation and prepare for self-change
* How to prevent relapses into old patterns
* How to master the skills that will help you sustain change
* How to personalize your journey with Check Yourself assessments and
an inter- active website, www.ChangeologyBook.com.
Whatever your goal or resolution, you can use Changeology to achieve a life
filled with greater health and happiness.
7
10. Who Do You Think You Are?: Finding Your True
Identity in Christ
W HO ARE YOU? WHAT DEFINES YOU? WHAT IS YOUR
IDENTITY?
How you answer those questions affects every aspect of your life:
personal, public, and spiritual. So it’s vital to get the answer right.
Pastor and best-selling author Mark Driscoll believes false identity is at
the heart of many struggles—and that you can overcome them by having
your true identity in Christ. In Who Do You Think You Are?, Driscoll
explores the question, “What does it mean to be ‘in Christ’?” In the
process he dissects the false-identity epidemic and, more important,
provides the only solution—Jesus.
“This book will give you an unshakeable, biblical understanding of who
you are in Christ. When you know who you are, you’ll know what to do.”
—Craig Groeschel, Senior Pastor of LifeChurch.tv and author of Soul
Detox, Clean Living in a Contaminated World
“I spent years in ministry for Christ without understanding my identity in
Christ. I know now that I was not alone. When, by the grace of God, we
understand who we are in Christ, everything else can crumble and we will
still be standing. I highly commend this book to you.”
9
11. Who Do You Think You Are?: Finding Your
True Identity in Christ
你 是誰？定義是什麼嗎？你的身份是？
你如何回答這些問題，會影響你的生活的各個方面：
個人，公共和精神。因此它是至關重要的，正確的答案。
牧師和暢銷書作家馬克·斯科爾認為，在許多鬥爭的心臟，
你可以克服這些困難，在基督裡有你的真
實身份是假身份證。在你認為你是誰？，
德里斯科爾探討的問題，“什麼是它的意
思是”在基督的嗎？“在這個過程中，他
剖析了假身份的流行，更重要的，唯一的
解決辦法耶穌。
“這本書會給你你是誰，在基督裡的一個
不可動搖的，聖經的理解。當你知道你是
誰，你就知道該怎麼做。“
“克雷格格勒舍爾，資深牧師的 LifeChurch.tv 和作者心靈
的排毒，清潔的生活在受污染的世界
“我花了幾年部為基督，在基督裡不理解我的身份。現在，
我知道我並不孤單。當神的恩典，我們知道我們是誰，在基
督裡，一切都已經崩潰，我們依然會站立。我高度推薦這本
書給你。“
10
12. Places of Faith: A Road Trip across America's Religious
Landscape
L
avishly illustrated with over 100 color photographs, Places of
Faith takes readers on a fascinating religious road trip.
Christopher Scheitle and Roger Finke have crisscrossed America,
visiting churches in small towns and rural areas, as well as the
mega-churches, storefronts, synagogues, Islamic centers, Eastern temples,
and other places of faith in major cities. Each stop on their tour provides
an opportunity to introduce a particular current of American religion.
Memphis serves as a window into the Black Church, a visit to Colorado
Springs provides insight into evangelicalism, and a stop in Detroit sheds
light on American Muslims. Readers visit Hare Krishnas in San Francisco,
the Amish in central Pennsylvania, and a "cowboy church" in Amarillo,
Texas. As the authors journey across the country, they retell unique
religious histories and touch on local religious profiles and trends. They
draw from conversations they had with pastors, imams, bishops, priests,
and monks, along with ordinary believers of all kinds. Most of all, they
tell the reader what they saw and heard, putting a human face on
America's astounding religious diversity.
11
13. Places of Faith: A Road Trip across America's
Religious Landscape
超 過 100 幅彩色圖片，插圖的地方信仰的讀者一個迷
人的宗教客場之旅。克里斯托弗 Scheitle 和羅傑·芬
克縱橫美國，參觀教堂，在小城鎮和農村
地區，以及大教會，店面，猶太教堂，伊
斯蘭中心，東方的廟宇，並在各大城市等
地的信念。他們的巡演的每一站，提供了
一個機會，介紹美國宗教的一種獨特的電
流 孟菲斯作為一個窗口 成為黑人教會，
。 ，
參觀科羅拉多斯普林斯提供洞察福音派，一輛停在底特律揭
示了在美國的穆斯林。讀者訪問克里希納在舊金山，阿米甚
人在賓夕法尼亞州中部，一個“牛仔教會”在德克薩斯州阿馬
里洛。正如作者在全國各地的旅程，他們複述獨特的宗教歷
史和觸摸當地的宗教概況和發展趨勢。他們從談話他們與牧
師，阿訇，主教，神父，和僧侶，以及各種與普通信徒。最
重要的是，他們告訴讀者，他們所看到的和聽到的，把一個
人的面孔在美國的驚人宗教的多樣性。
12
14. Sandy's Effects 'Staggering' To New York's
Economy
R
ENEE MONTAGNE, HOST:
The governor of New York, Andrew Cuomo, also held a press
conference yesterday, and gave a warning that Sandy could end
up costing his state $33 billion in economic damage, which could worsen
the state's already-perilous fiscal situation.
JIM ZARROLI, BYLINE: Cuomo said the initial estimates are that the
storm will cost the region $50 billion in lost economic activity and
infrastructure damage. And he said two-thirds of that will be borne by
New York.
13
15. GOVERNOR ANDREW CUOMO: That is a staggering number,
especially with the financial situation that we've been in.
ZARROLI: Like many states New York was left with massive fiscal
problems as a result of the economic slowdown. Cuomo said yesterday
that the state had closed a $10 billion budget gap over the past two years -
a huge amount of money.
CUOMO: We're looking at an additional $1 billion deficit on the state
side, maybe higher after what's happened.
ZARROLI: The situation is much the same in New Jersey. Tax revenues
were already less than projected before the storm hit. In the aftermath of
Sandy economic activity is likely to slow further, which can bring down
revenues even more.
Weeks after Hurricane Katrina, Louisiana was forced to make sharp cuts
in state spending, but the state received a large infusion of federal money
which eventually offset the losses.
New Jersey Governor Chris Christie has said
federal spending should eventually alleviate
any fiscal problems his state faces as a result
of the storm. Christie notes that many
residents and businesses will get payouts
from their insurance companies which will
also help ease the state's economic pain.
Jim Zarroli, NPR News.
14
16. 桑迪的影響對紐約的經濟“令人嘆為觀止”
紐 約州的州長 Andrew Cuomo，昨天舉行了的新聞
發布會，並給了一個警告，桑迪可能造成了$ 33
億美元的經濟損失，國家的財政狀況將進一步惡化。
NPR's Jim Zarroli reports. NPR 的 Jim Zarroli 報告。
JIM ZARROLI，署名：Cuomo 說，初步估計，此風暴
將耗資 50 億美元損失的經濟活動和被破壞的地區基
礎設施。他說，將由紐約承擔三分之二。
州長安德魯•庫默（Andrew Cuomo） ：這是一個驚人
的數字，特別是我們的財務狀況。
ZARROLI：像許多國家的經濟增長放緩的結果，紐約
留下了大量的財政問題。Cuomo 昨天表示，國家已經
15
18. Greeting the world in peace - Jackie Jenkins
I f you think of culture as an iceberg, only a small fraction of it is
visible. Food, flags, and festivals, which are often talked about in
schools, are the visible parts that we rightly celebrate. However, only
when we look deeper, under the water, are we able to focus on the
common values that connect us.
In what seems to be an increasingly troubled world, where social and
political systems are being stretched, conflict within and between
countries is at times heightened, while human rights are being
ignored, this desire for peace grows ever stronger. Sometimes we see
this common value emerging above the surface and becoming
visible.
For example, it is part of everyday language used when people greet
one another and welcome the new day. In many parts of the Arab
world and parts of south Asia, such as Bangladesh for example, the
17
19. greeting of “as-salamu alaykum” can be translated to “peace be with
you.”
The same is true as you
walk through markets or
into schools each morning
in India, or Nepal, or
Bhutan, where greetings of
“namaste,” which has not
only a strong message of
peace- “the spirit in me
greets the spirit in you” –
but also its physical
gesture, the palms brought
together slowly at the heart, to honor a special place in each of us.
In Myanmar, greetings of “mingalarbar” are met by bowing monks
as they internalize a message where others add blessing to enhance
the auspiciousness of the moment, or by giggling children as they
scurry off to school.
After many hours of hiking through the mountains of Lesotho,
surrounded by the tranquility and rugged terrain, you are likely to
meet a herdboy who has slept the night in a vacant rondoval and
bellows out greetings of “lumela” or “khotso”, which means “peace
be with you.”
If you took a moment to research further the meanings behind
“shalom,” or the Korean greeting, you would find that they too have
deeply-seated connections to peace. However, they have become
quick comments made to welcome, greet, and say hello, and in this
overuse, have likely lost the focus that was originally intended when
put into practice hundreds or thousands of years ago.
In highlighting this simple evidence of ingrained behavior, we can
create the necessary shift in thinking needed to incorporate
flexibility and open-mindedness in us all when looking at the
globalization of the world.
18
22. Great minds in management: The process of theory development,
Oxford Uni P
在 偉大的思想家在管理肯 G.史密斯和邁克爾·希特已經聚集了一些管理
中最有影響力的和原始的思想家。本卷的貢獻，不僅勾勒出管理理
論具有里程碑意義的貢獻，也反映了對理論的發展過程中，提出這些理論
的醞釀自己的個人賬戶。
其結果是其發起人提出的管理理論中的關鍵概念，不僅是一個雄心勃
勃的和原始的全景，而且獨特的反射集
合理論的發展過程中，一個地區，迄今
已被寫入由那些有關於實際上有經驗
的建設理論。
在他們的最後一章，肯 G.史密斯
和邁克爾·希特匯集一些共同的主題有
關的管理理論在過去半個世紀的發展，
並建議如何理論應運而生繪製的一些
結論。
21
23. Great minds in management: The process of theory development,
Oxford Uni P
I n Great Minds In Management Ken G. Smith and Michael A. Hitt have
brought together some of the most influential and original thinkers in
management. Their contributions to this volume not only outline their
landmark contributions to management theory, but also reflect on the process of
theory development, presenting their own personal accounts of the gestation of
these theories.
The result is not only an ambitious and original
panorama of the key ideas in management theory
presented by their originators, but also a unique
collection of reflections on the process of theory
development, an area which to date little has been
written about by those who have actually had
experience of building theory.
In their concluding chapter, Ken G. Smith and
Michael A. Hitt draw together some common themes
about the development of management theory over the last half a century, and
suggest some of the conclusions to be drawn about how theory comes into
being.
Contributors include: Chris Argyris, Albert Bandura, Jay B. Barney, Lee R.
Beach, Kim Cameron, Michael R. Darby, Robert Folger, R. Edward Freeman,
Michael Frese, J. Richard Hackman, Donald C. Hambrick, Michael A. Hitt,
Anne S. Huff, Gary P. Latham, Edwin A. Locke, Henry Mintzberg, Terrence R.
Mitchell, Richard T. Mowday, Ikujiro Nonaka, Greg R. Oldham, Jeffrey Pfeffer,
Lyman W. Porter, Denise M. Rousseau, W. Richard Scott, Ken G. Smith, Barry
M. Staw, Richard M. Steers, Victor H. Vroom, Karl E. Weick, Oliver E.
Williamson, Sidney G. Winter, and Lynn Zucker.
22
24. The Microguide to Process Modeling in BPMN 2.0: How to Build
Great Process, Rule, and Event Models
年過半百的實現，業務流程建模符號（BPMN）是一個日益成功的對象
管理集團（OMG）的標準。無論你是在政府，製造，或業務，您可
以輕鬆，準確地描繪在 BPMN 貴公司的進程。 BPMN 規範 1.1，但是，可
以是抽象的，漫長的，複雜的。因此，學習使用的 BPMN 可以艱鉅和部隊
專業人員帶領高效，簡便的方法獲得與熟悉的
材料不明確。包裝成這本書的簡單信息，這正
是需要。
本指南集所有的想法，設計，以及解決問
題的 BPMN 到一個簡單，重點書，並提供具
體解釋的 BPMN 的方法來處理建模的真實生
活中的例子。隨著的 BPMN2.0 廣泛採用的，
過程建模的一個新時代已經出現。在他們的第
二版，湯姆和瑞克繼續與 BPMN 的可用最簡
潔的覆蓋。他們涵蓋了更多的“真實生活”的業
務場景和模型更非結構化，監測和無限期的活動。文本不僅是企業的活動
和決策的事件處理新的隱喻，它也涵蓋了 15 種不同的設計模式，在鍛造
爐的實際，國家最先進的流程建模，經過驗證的設計提供了一條捷徑。
23
25. The Microguide to Process Modeling in BPMN 2.0: How to Build
Great Process, Rule, and Event Models
W ith over fifty implementations, Business Process Modeling Notation (BPMN)
is an increasingly successful Object Management Group (OMG) standard.
Whether you are in government, manufacturing, or business, you can easily and
accurately depict your company's processes in BPMN. BPMN Specification 1.1,
however, can be abstract, lengthy, and complicated. As a result, learning to use BPMN
can be daunting and force professionals to steer clear of it without an efficient and
easy way of getting acquainted with
the material. The straightforward
information that is packed into this
book is exactly what is needed. This
guide gathers all the ideas, design, and
problem-solving of BPMN into one
simple, focused book, and offers
concrete true-life examples that
explain BPMN's approach to process
modeling.
With the wide-scale adoption of BPMN2.0, a new era for process modeling has arisen.
In their second edition, Tom and Rick continue with the most concise coverage of
BPMN available. They cover more ‘real-life’ business scenarios and model more
unstructured, monitored and indefinite activities. The text not only corporate new
metaphors of events and decision-directed
event processing, it also covers 15 different
design patterns, forged in the furnace of
practical, state-of-the-art process modeling,
that provide a shortcut to a proven design.
The material in this comprehensive,
focused book has been gleaned from actual
practices and proven in many of the most
advanced processes in production today.
Build visible, agile and powerful process
that meet the needs of a chaotic and globally federated environment. This book will
teach you to tackle modern process modeling challenges.
24
27. The Basics of Process Mapping, 2nd Edition
T he bestselling first edition of this influential resource has been
incorporated into the curriculum at forward thinking colleges and
universities, a leading vocational technical institute, many in-house
corporate continuous improvement approaches, and the United Nations’
headquarters.
Providing a complete and accessible introduction to process maps, The
Basics of Process Mapping, Second Edition raises the bar on what
constitutes the basics. Thoroughly revised and updated to keep pace with
recent developments, it explains how relationship maps, cross-functional
process maps (swimlane diagrams), and flowcharts can be used as a set to
provide different views of work.
New in the Second Edition:
1. Four new chapters and 75 new graphics
2. An introduction to the concepts of flow
and waste and how both appear in knowledge
work or business processes
3. A set of measures for flow and waste
4. A discussion of problematic features of
knowledge work and business processes that
act as barriers to flow
5. Seven principles* and 29 guidelines for
improving the flow of knowledge work
6. A detailed (actual) case study that shows
how one organization applied the principles
and guidelines to reduce lead time from an average of 28 days to 4
days
Unlike "tool books" or "pocket guides" that focus on discrete tools in
isolation, this text use a single comprehensive service work example that
integrates all three maps, and illustrates the insights they provide when
applied as a set.
26
30. How do cancer cells behave differently from
healthy ones?
W e all start life as one single cell. Then that cell divides. And we are two
cells, then four, then eight. Cells form tissues, tissues form organs,
organs form us. These cell divisions, by which we go from a single cell to 100
trillion cells, are called growth. And growth seems like a simple thing because
when we think of it, we typically think of someone getting taller or, later in life,
wider, but to cells, growth isn’t simple.
Cell division is an intricate chemical dance that’s part individual, part
community-driven. And in a neighborhood of 100 trillion cells, some times
things go wrong. Maybe an individual cell’s set of instructions, or DNA, gets a
typo, what we call a mutation. Most of the time, the cell senses mistakes and
shuts itself down, or the system detects a troublemaker and eliminates it. But,
enough mutations can bypass the fail-safes, driving the cell to divide recklessly.
That one rogue cell becomes two, then four, then eight. At every stage, the
incorrect instructions are passed along to the cells’ offspring.
Weeks, months, or years after that one rogue cell transformed, you might see
your doctor about a lump in your breast. Difficulty going to the bathroom could
reveal a problem in your intestine, prostate, or bladder. Or, a routine blood test
29
31. might count too many white cells or elevated liver enzymes. Your doctor
delivers the bad news: it’s cancer.
From here your strategy will depend on where the cancer is and how far it’s
progressed. If the tumor is slow-growing and in one place, surgery might be all
you need, if anything. If the tumor is fast-growing or invading nearby tissue,
your doctor might recommend radiation or surgery followed by radiation. If the
cancer has spread, or if it’s inherently everywhere like a leukemia, your doctor
will most likely recommend chemotherapy or a combination of radiation and
chemo. Radiation and most forms of chemo work by physically shredding the
cells’ DNA or disrupting the copying machinery. But neither radiation nor
chemotherapeutic drugs target only cancer cells. Radiation hits whatever you
point it at, and your blood stream carries chemo-therapeutics all over your
body.
So, what happens when different cells get hit? Let’s look at a healthy liver cell,
a healthy hair cell, and a cancerous cell. The healthy liver cell divides only
when it is stressed; the healthy hair cell divides frequently; and the cancer cell
divides even more frequently and recklessly.
When you take a chemotherapeutic drug, it will hit all of these cells. And
remember that the drugs work typically by disrupting cell division. So, every
time a cell divides, it opens itself up to attack, and that means the more
frequently a cell divides, the more
likely the drug is to kill it.
So, remember that hair cell? It
divides frequently and isn’t a
threat. And, there are other frequently
dividing cells in your body like skin
cells, gut cells, and blood cells. So
the list of unpleasant side effects of cancer treatment parallels these tissue types:
hair loss, skin rashes, nausea, vomiting, fatigue, weight loss, and pain. That
makes sense because these are the cells that get hit the hardest.
So, in the end, it is all about growth. Cancer hijacks cells’ natural division
machinery and forces them to put the pedal to the metal, growing rapidly and
recklessly. But, using chemotherapeutic drugs, we take advantage of that
aggressiveness, and we turn cancer’s main strength into a weakness.
30
32. Changeology: 5 Steps to
Realizing Your Goals and
Resolutions
Who Do You Think You Are?:
Finding Your True Identity in
Christ
Places of Faith: A Road
Trip across America's
Religious Landscape
31
