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Bottle led 피칭덱(최종)

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스마트 창작터 7th 과제 - 피칭덱

무드등 Bottle LED

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Bottle led 피칭덱(최종)

  1. 1. 0 Bottle LED ㈜시그놀러지 2016.12.30 생활에 밀접한 새로운 개념의 무드등
  2. 2. 1 Bottle LED는 주변에서 흔히 구할 수 있는 빈 병들을 활용하여 인테리어 등으로 활용할 수 있도록 재활용의 기회를 제공하고자 합니다.
  3. 3. 2 고객 문제 및 대응 현황 이쁜병 버리기 아까움 오래 사용해 지겨움 교체 비용이 부담 창고 보관 폐기
  4. 4. 3 해결방안 빈 병을 활용한 인테리어 등 병을 교체 새로운 분위기 쇄신 생활 인테리어 제품활용 신선한 아이템 선택 저렴한 비용 확장성 있는 제품선택
  5. 5. 4 아이템소개 등을 넣으면 어떨까? 인테리어 등으로 활용하자! 재활용 가능 할까?
  6. 6. 5 아이템소개 등으로 활용해 보자 거꾸로 꽂아보 자 병만 바꾸면 다른 분위기!
  7. 7. 6 고객 분석 주 고객은 30~40대 아이를 둔 주부(87%) 온라인 판매를 통한 제품 인지도 향상과 함께 오프라인 매장 확대추진
  8. 8. 7 캐릭터 무드등 알람등 취침용 스텐드 경쟁사와의 서비스 차별점 변경이 용이 설치가 쉬움 활용 가이드 제공 고객 만족도 최우선
  9. 9. 8 저가형 LED등 고급형 LED등 제품라인업 단순기능(LED만 동작) 복합기능 (LED등 + AUDIO + IoT접목) 특허 출원
  10. 10. 9 수익 모델 온라인 체험단 운영 SNS등 사회관계망을 이용한 제품 홍보 온라인 공구진행 종합몰 진입 오프라인 매장 9,900원 X n = 9,900n(저가형) 9,900원 X n = 9,900n(저가형) 15,000원 X n = 15,000n(고급형) 15,000원 X n = 15,000n(고급형)
  11. 11. 10 팀원소개 사업 운영 대표이사 정 명석(만 42세) 기획자 & 개발자, 다수의 제품개발 경력 프로그램 개발 연구원 곽 근호(만 31세) 팀원, 임베디드 시스템 소프트웨어 홍보 & 마케팅 영업팀장 김보현(만 43세) 서포터, 다수의 제품 홍보, 영업 경력보유

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