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- 1. Organize and Evoke Emotions
- 3. Content Marketing is largely ‘Spray and Pray’. Campaign effect is measurable only ‘post launch’. Gaps in Brand Guideline adherence Problem
- 4. How does it Work? Metrics from Distribution Systems Brand Guideline Thresholds Helps Creators Optimize Content Predicts Campaign Performance Ensures Brand Safety for CX level Campaign Managers Content Creators CMOs ML Based Content Intelligence (171 parameters)
- 5. 70% Trends 29% Increasing investment in marketing technology Spend on content marketing from total marketing budget Source: Content Marketing Institute 4.6B Pieces of content created daily
- 6. Market Sizing $12B Content Marketing Spend (All forms and channels) $3B Content Creation Spend (All forms) $800 M Content Writing Spend (on Text only) Source : Marketo, CMI, and Marketing Profs 16% YOY Growth
- 7. 2,000+ Articles analyzed 35 Registered Users 500+ Users 5% Conversion for digital campaigns 43% Recurring users 2 POCs with Marketing Agencies Traction
- 8. Go-To Market Digital Marketing LinkedIn Google AdWords Twitter Content Marketing Thought Leadership Partnerships Events Content Marketing Institute Inbound
- 9. Biz Model We take $15/article optimized $800 M 10% of Available Market 3000 articles /day 600 Mn$ Projected to 2024 For next 18 months, the goal is to adopt 2000 Users with a free model.
- 11. Founders Jayanth Bagare Chief Product Officer Product definition and strategy expertise in next-gen software 2 years Startup exp Namita Gupta-Hehl Chief Customer Officer Product marketing, content & channel strategy, demand generation expert Led start-up style strategic projects in Praveen N Chief Technology Officer Architecture strategy, cloud operations, and BMI expertise 2 years Startup exp
- 12. Infrastructur e Marketing Product Development Domain Experts 20% 40% 30% 10% Ask & Split Digital Sales Content Marketing(1) Servers for ML Developers (5) Designer (1) Linguistics Experts $ 2M For next 18 Months
- 13. getfeliz redefines content creation and its impact on engagement and business value. Key Takeaways
- 14. 4.Optimize How we do it? 3.Predict 1.Create Create Content Analyse Content for Emotions,Readability etc. How will this content perform in a campaign based on Optimize for higher engagement. 3a.Benchmarks Campaign Metrics + Content Analysis Connections to systems External benchmarks
- 15. “Thermometer of emotions. It gives analysis of the very the near past providing meaningful engagement for content.” Robert Rose - Chief Strategy Officer for the Content Marketing Institute “You are Early riders of big wave of success” Michael Brenner – Top CMO Influencer and CEO of Marketing Insider Group “Good for removing unintended emotions” Jenn LeBlanc – CEO & Founder of ThinkResults Marketing “Using getfeliz helped us analyze and improve our writing, we would love to continue to use getfeliz” Tom Pfister - CEO & Founder of Nytro Marketing Testimonials
- 16. Competitive Advantage Patent User Data Integration to Distribution Platforms
- 17. The Tech Stack DB - Postgres UI - HTML NodeJS Server (Shiny) REST Server Go R Libraries ● Currently hosted on Digital Ocean Droplets ● Dataset of words from NRC (http://saifmohammad.com/WebPages/ AccessResource.htm) Keras ML Platform for Recommendation/Prediction Python Stack for Scraping and Ingesting Data & Benchmark
- 18. Thank You Financial Projections All figures in USD 2018 2019 Expense - Marketing 380000 480000 Expense - Development 540000 600000 Expense - Infrastructure 45000 80000 Expense - Domain Exp + Others 100000 TBD User Adoption (Q3&Q4)690 3986 Revenue 0 135000
- 19. Optimize content that drives business value Obtain predictive engagement metrics to Foresee Campaign Performance Automate Brand Guideline Checks Awesome Solution
- 20. Content Writers Campaign Managers Personas CMOs Validation - 70 Conversations