Within Toronto, there is a constant need for a quality moving service due to the vast amount of individuals who are interested in residing within one of Canada’s largest city’s. Purpose of research project is to identify why consumers will select a moving company, along with the characteristics that they find most useful. The reason why survey was conducted, is to understand what additional services people want to have during the moving process. Are people able to pay additional 50 dollars to have one extra person in crew? Are there any benefits for people renting a truck and doing everything by himself without moving companies? For the business, like moving company, I can distinguish five main stakeholders, such us: Consumers Employees Storage industry Trade associations Government The time period covered by the survey was 18 days, and during that time frame I’ve got 25 survey responses. Each respondent need to respond at least 3 questions, and depends of the answers, next question are subject to change. All questions not necessarily need to be answer, and respondent are able to skip each question. A lot of respondents skipped questions, so I had in result 9 blank responds (25 responds in total, and 9 from 25 deleted before data analyzing). To exclude people, who not interested on Moving services, I decided to ask in first question: “How often, if ever, do you currently need to move from one location to another?” According to the responds to the first question, I can assume that 35,7% of respondents are not interesting in moving services at all. Maybe it’s because my target audience for survey is people in age brake from 35 to 49, but all responses i got from people at the age from 18 to 34 The main idea to conduct this survey is to get more information why, how, when and why people are choosing moving services instead of renting a truck, or ask friends for help with the moving processes According to the answers, 44,4% of people still prefer to ask friends for help with moving. On next question, where participants were asked to describe in few sentences why it’s better to ask for help friends, rather to find moving company, we’ve got next answers: I think it is more trustful and it is not hard to move if we plan better! Cheaper, friends make it fun That’s the word cloud, which was generated from the responds Based on answers, I can assume, that people looking for a best service. Customers looking for a company, which they can trust. Price is also a very important aspect. I also noticed, that few of respondents mentioned “planning the moving” words in feedback. It is silly to deny, that moving to a new place is always difficult from several points: physical need to pack, unpack, organize, create an inventory etc. All those processes taking too much energy, so no one like that exhausted process emotional you need to live your house or apartments, where you spend part of your