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Ppt animation
1.
消費金額から考える消費者動向調査消費金額から考える消費者動向調査 ~コンビニエンスストア~~コンビニエンスストア~ 桃山堂株式会社 マーケティング本部
2.
消費金額から考える消費者動向調査 ~コンビニエンスストア~ 桃山堂株式会社 マーケティング本部
3.
2008/09/15 桃山堂株式会社 3 目次
調査目的 方向性~新商品がどのような目的となるか~ 2009年春にむけた新商品 2009年春にむけた新商品戦略(案) 調査概要 調査項目(案) 本日の議題として・・・
4.
2008/09/15 桃山堂株式会社 4 調査目的 2009年春にむけた新商品の価格の参考 1回の消費にかかる金額を調査し、どれくらい の価格が適当なのか判断材料にする 消費金額に対する品目の割合を集計し、ライ バル会社の動向を考察する
5.
2008/09/15 桃山堂株式会社 5 方向性~新商品がどのような目的となるか~ 桃山堂株式会社の柱となる商品へ 業界トップへの躍進!! 販路拡大へ 多種多様な種類をカバー
6.
2008/09/15 桃山堂株式会社 6 2009年春にむけた新商品 チョコレート商品(弱い分野を強化) 4種類の味 マイルド・ビター・ストロベリー・ラズベリー パッケージ:ポップなデザイン 首都圏で限定発売の後、全国展開へ
7.
2008/09/15 桃山堂株式会社 7 2009年春にむけた新商品戦略(案) ターゲット層 10代後半~30代の女性 OL・主婦層も取り込む 価格帯(2パターン) ¥150~¥200を想定 ¥100~¥120の価格で手軽に試せる価格
手軽さをアピール オフィスでも手軽に! CM:好感度の高い女優を起用
8.
2008/09/15 桃山堂株式会社 8 調査概要 調査期間 10/15から1ヶ月間 調査対象 商品のターゲット層 調査方法 店頭での調査員によるアンケート・WEB 集計結果 11/15をめどに集計し次回MTGで報告
9.
2008/09/15 桃山堂株式会社 9 調査項目(案) 1.
週にどれくらいコンビニエンスストアを利用するか? 2. 週にどれくらいの頻度でお菓子を食べるか? 3. 1回で費やす金額をいくらか? 4. お菓子の占める金額はいくらか? 5. お菓子を選ぶ時、重視する項目は? 6. 新製品がでたら購入するか? 7. どのくらいの価格なら試そうと感じるか?
10.
2008/09/15 桃山堂株式会社 10 本日の議題として・・・ 新商品の方向性は適切か? 市場調査の時期は適切か? 調査項目は適切か? 次回ミーティングまでの課題は?
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