The structure of

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THE STRUCTURE OF SEO
By :
Opti matix Solution – Web Development Company


 Many websites offer their vision of SEO but I often
stayed on my hunger errors therein or omissions.
“The SEO is not complicated, it’s complex.”

In other words it is relatively easy to increase the
visibility of a site but this requires action on many
different levers.


 While each business is different the SEO of a
website will be structured in basically the same
way:
5 steps to reference

1. Strategy
2. The source code
3. Good structured content
4. The reputation and social networking links
5. Usability


1. STRATEGY
If you do not think ahead in any business you’re
likely to go straight into the wall. In SEO, it’s exactly
the same thing.

By itself, the strategy will not help you to position
content directly because it is not a standard itself.
But it will help to pass the other stages of your
SEO. It is guaranteed to have a sound basis for
developing the functionality of your site, find the
right content, develop your internal mesh, create
relevant backlinks and improve usability.


Theoretically this strategy should be in place before any launch
site. This is rarely the case but nothing prevents you from
working on this aspect of an existing site: quite the contrary.

Your strategy must answer basic questions:
 What is the purpose of my website?
 What are the ways to achieve this?
 What keywords are relevant to my goals?
 What content and resources should I create for these keywords?
 What is my marketing strategy?
 What makes me different from others?

If you answer these questions correctly you should have a
strategy that makes sense. So you’re ready to take the next step.


2. THE SOURCE CODE
The next step is to make sure your site is properly
designed so that Google understands. This is also the
time to check all the features you need are included. At
this point there should not even think about content that
you want to create but the types of content. If your
strategy is clearly defined so you should know what your
site will contain:

 Text (of course)
 Images
 Videos
 Audio files
 PDF, Word and other
 Flash files
 Forms


 So you must ensure that your site is designed to
accommodate these types of content. You must also use this
step to verify that Google understands your website, in other
words it can be indexed properly.

We must verify that the site contains no brake indexing:
 Errors 404
 Unnecessary redirects
 ALT tags missing
 Duplication of content
 Poorly designed HTML
(unclosed tags, badly coded …)
 Incorrect canonical tags
 Robots no index meta tag in and / or no follow
 HTTP headers incorrect


And you should also check that the technical basis for
referencing are present understanding and future
optimization of your content:

Basic tag : Meta Title and Description
 Meta Meta Canonical
 A sitemap page
 A robots.txt file
 A sitemap file (and another for video)
 An RSS feed
 Ping system
 A system for categorizing content
 Articles on a module (manual or automatic)


3. GOOD STRUCTURED CONTENT
Your site is designed to accommodate your various publications and your
clear strategy tells you which way to go. It remains only to get to work by
writing your content.
While thinking that you had before you give answers to the following
questions:

 What structure adopted to achieve the objectives?
 What types create?
 What to write content for each section?
 How to link them?
 How to read?
 Which create rich content (videos, images, audio files, animations…)?
 How to plan the publication of such content on the short, medium and
long term?
 Never forget that good content will help you to make link baiting
theoretically, i.e. encourage others to make connections to your various
articles spontaneous.


4. THE REPUTATION AND SOCIAL
NETWORKING LINKS

The next step is the creation of links and popularity. It is also
currently the best criterion for positioning: a good network
connection optimized enough (but not too much) so this is the
best way to position on any request and that in any sector
activity.

Depending on the competition the content can sometimes be
self-same but the links are the most powerful lever and
effective in SEO. Of highly competitive sectors, have the best
content will not allow you to position yourself without
appropriate links. To create and can be used many ways: its
own network of sites, guest-blogging, directories, websites of
partners and suppliers, blog comments, link exchange etc…


5. USABILITY
At this stage there your site should have the following
characteristics:
 It has a clear strategy and objectives.
 It is well designed and indexed.
 The contents are relevant and meet the needs of your
users.
 Ties and social networks allow you to locate the desired
queries.

But this is not enough at least not for achieving the full
potential of your SEO: it is a pity indeed to bring
thousands of visitors to your website if some leave due
to lack of usability.


THE ACTUAL STRUCTURE OF SEO
 Respecting the logic of these steps, you should have a well-
referenced website, designed for both visitors and search
engines and enables you to reach the goals that you have set.
But the pyramid structure is relatively false because it implies
that each new step is less important and it depends entirely on
the previous one.

 links are the most powerful factor
 strategy encompasses everything and affects all other levels
 source code and usability only serve and optimize your
content and link weights

Do not forget that this structure focuses only on vision of SEO
website.


The structure of

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