This document discusses the constructionist view that any representation is a mixture of the subject itself, the opinions of its creators, the reaction of individual viewers, and the social context in which it is presented. Representations are shaped by the encoders who produce them, how decoders might interpret them, and the dominant ideologies of the society.

1. Constructionist view of
KS5 NSD
Representation
Any representation is a
mixture of:
The person, place, issue, event or
• The thing itself group that is being represented.
• The opinions of the The encoders – the writers,
people doing the producers, editors,
representation photographers etc
• The reaction of the The decoders – the audience,
individual to the would they take a preferred or an
representation oppositional reading?
• The context of the
society in which the What are the dominant
ideologies of our society which
representation is reinforce this message?
taking place