1. Enriching Online Journal Articles
with Supplementary Material:
Opportunities and Challenges
SSP Annual Meeting
Julie Harrington
May 28, 2008

2. Presentation Overview
• Reasons to pay attention
• JAMA & Archives Journals
• Types of supplementary content
• Editorial evaluation, impact and editing
• Examples
• Audio, 3D illustrations, e-letters, Video
• Final thoughts for your consideration

3. On-line Only Content
Fad or Fact of Life?
• Authors like it
• In fact, they expect it
• Readers request it
• Competitors have it
• Journal Editors embrace it or ignore it
• Your experience may vary
• Manuscript Editors manage it
• Platform Providers support it
• Marketing Managers love it

4. Publications
• JAMA
• Journal of the American Medical Association
• Archives Journals
• 9 Medical Specialties, including
• Archives of Dermatology
• Archives of Neurology
• Blended Revenue Model:
• Print: benefit of membership (BOM), paid, controlled
• Online: BOM, site license, print + online
• Other Revenues: display ads, online ads, reprints…

5. Short History of JAMA &
Archives Online Publishing
• JAMA www.jama.com is 125 years old
• Archives of Internal Medicine just turned 100
• Full text of JAMA and Archives Journals
• became available online in 1999.
• In 2003 the JAMA & Archives sites were re-launched
• On HighWire Press
• Unique online content included
• “For the Media”
• Interactive versions of books
• JAMA Patient Pages
• Alerts for TOC, citations, new issues, …
• Continuing Medical Education (CME) went online-only
• OK, let’s fast forward to 2008

6. Types of Web-only
Supplemental Material
• Tables
• Audio
• Videos
• Patients or procedures
• Quizzes
• CME and other types
• Early Release Articles
• Publish ahead of print
• Readers Respond
• Electronic letters
• 3 D illustrations
• Figures
• Methods – prefer these appear in print and online
• Equations
• Statistical formulas
• Surveys
• Appendices – proceed with care with embedded links

7. Impact on Editorial
• Development of policy, including Journal caps
• Creation instructions for authors
• Keeping logs and time records
• Peer review
• Evaluation on a case by case basis
• At acceptance
• Content enters editorial workflow as usual
• Edited by manuscript editors
• Tables and equations are modified as needed
• Videos go to an Electronic Media Dept
• Editing and other preparation
• Scheduling and Import

8. JAMA Instructions for Authors
Video. For editorial and peer review of an initial submission, submit videos according to
the following specifications:
• Acceptable file formats: .mov, .wmv, .mpg, .mpeg, .mp4, or .avi
• Maximum file size: 10 MB
• Minimum dimensions: 320 pixels wide by 240 pixels deep
• Maximum length: 5 minutes
• Verify that the videos are viewable in QuickTime or Windows Media Player.
For each video, provide a citation in the appropriate place in the manuscript text and
include a title (a brief phrase, preferably no longer than 10 to 15 words) and a caption at
the end of the manuscript. In the video caption, specify the video file format and briefly
describe the content of the video. Also, enter the same title and caption in the designated
fields on the Web-based manuscript submission system when uploading each video. If
multiple video files are submitted, number them in the order in which they should be
viewed. If a video is accepted for publication, the video title and caption will be included
on the Web page that contains the link to the video.
If the author does not hold copyright to the video, the author must obtain permission for
the video to be published in JAMA. This permission must be for unrestricted use in all
print, online, and licensed versions of JAMA.
Note: If the manuscript and accompanying video(s) are accepted for publication, all video
files will be placed into a journal video frame and may be edited by the journal staff
according to journal style. The journal staff may contact you to request the original full-
size video without text or labels to be sent by e-mail, FTP, or CD/DVD.

9. Archives Journals Instructions for Authors
Videos. For editorial and peer review of an initial submission, submit videos in a digital
format such as a .mov, .wmv, .mpg, .mpeg, .mp4, or an .avi file format. VHS is not
acceptable. Individual videos should be less than 5 minutes long. Video dimensions
should be a minimum of 320 pixels wide by 240 pixels deep. To facilitate uploading and
reviewing, each video should not exceed 10 MB. Verify that all videos are viewable in
QuickTime or Windows Media Player before submission.
Please provide a voice-over with your video or a transcript of a voice-over to be played
over the video. A voice-over may be created based on the transcript at the journal’s
discretion.
For each video, provide a citation in the appropriate place in the manuscript text and
include a title (a brief phrase, preferably no longer than 10-15 words) and a caption at the
end of the manuscript. In the video caption, specify the video file format and briefly
describe the content of the video. Also, enter the same title and caption in the designated
fields on the Web-based manuscript submission system when uploading each video. If
multiple video files are submitted, number them in the order in which they should be
viewed. If a video is accepted for publication, the video title and caption will be included
on the Web page that contains the link to the video.
If the author does not hold copyright to the video, the author must obtain permission for
the video to be published in Archives of Dermatology. This permission must be for
unrestricted use in all print, online, and licensed versions of Archives of Dermatology.
(See Permission to Reproduce Copyright-Protected Material Form.) Submit the
completed form to the editorial office.
Note: If the manuscript and accompanying video(s) are accepted for publication, all video
files will be placed into a journal video frame and may be edited by the journal staff
according to journal style. The journal staff may contact you to request the original full-
size video without text or labels to be sent by e-mail, FTP, or CD/DVD.
General guidelines for videography:
• • White-balance the camera.
• • Use plenty of diffuse light; avoid shadows.
• • Avoid incandescent (yellow) light. Use fluorescent lighting if possible. Use the
appropriate setting/filter on the camera and always white-balance.
• • Do not overexpose the image; a bit underexposed is preferable.
• • Use a tripod. This is especially important in close-ups.
• • Avoid excessive zooming. Use the optical zoom only; do not use a digital zoom.
• • Turn all camera special effects off.
• • Avoid using auto-focus. Manual focus is more accurate.

10. Editorial Evaluation of
Supplementary Content
• First, does it belong in the article?
• The answer should be yes
• Would take up too much space in print
• Is it of interest a sub-set of readers?
• Statistics
• A complex formula could = ½ page
• Can it be printed at all?
• Video
• Can enhance clinical content
• Audio
• 3 D illustrations

11. JAMA & Archives
Models for Editing Supplements
• Categories for the editorial effort applied
• Level 1 (or zero!)
• No editorial review with a disclaimer to that effect
• Not used, inconsistent with our brand promise
• Level 2
• A “little” editing and no composition or proofreading
• Content bypasses the production department
• Used for JAMA and some Archives Journals
• Level 3
• The complete editorial and production workflow
• Same as print
• Used for some Archives Journals

19. Some Final Thoughts
• Importance of measurement
• Quantify your editorial investment
• Track usage
• Create a process for policy development
• Develop concrete expectations for authors
• Consider how readers will find, view, read and
print this material
• Work with your platform partner
• Survey your readers
• Monitor the competition
• And sites outside your immediate markets
• Expect expectations to increase, sigh…

20. I’m Almost Done and Will Soon Head Back to
My Room and Consume Information from
that Amazing New Device

21. Questions?
Julie Harrington
Director, Online Journal Publishing
Journal Sales and Online Business Division
American Medical Association
+1 (312) 464-4838
julie.harrington@ama-assn.org