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Hanging Together in an
Increasingly Complex
Multi-format Landscape

Cindy Hill
SunLibrary – Sun Microsystems
SSP Annual Conference
8 June 2006
Fast Facts: Sun
●   Global enterprise

     > 37,000 employees
     > >40% employees in the iWork program
     > 100% employees are knowledge workers
     > 100% are connected to the internet
         >Internal & external information are of equal value
         >No internet limits


      SunLibrary | Sun Microsystems, Inc.   SSP Annual Conference June 2006   2
Fast Facts: SunLibrary
  ●   1990 SunLibrary established
           – Global resource
           – Primary emphasis on digital content
              ● internal & external

                      ● Integration, channel deployment (centralized and
                        decentralized approaches)
                      ● Information visualization


           – Two physical libraries: California, Massachusetts
           – Research consulting
           – Clients: Technical & scientific communities
           – Clients: Marketing – Sales – Business Development

  SunLibrary | Sun Microsystems, Inc.   SSP Annual Conference June 2006   3
People are spending too much time
not finding what they need...
• Knowledge workers spend 1/3 of their search
  time not finding what they are looking for ...
  simply not acceptable.
• Knowledge workers spend approximately 11 hrs
  per week seeking and analyzing information
• Employees now spend more time looking for
  information than applying their knowledge

Source: Outsell, “Feeding the Masses with The Web 2.0”, October 7, 2005

      SunLibrary | Sun Microsystems, Inc.   SSP Annual Conference June 2006   4
SunLibrary Core Priorities
• Be Sun's premier knowledge and information
  partner
• Provide global access to selected information
  and knowledge
• Leverage internal and external partners
• Drive towards simplicity




   SunLibrary | Sun Microsystems, Inc.   SSP Annual Conference June 2006   5
SunLibrary Customer First VOC:
What's important to our clients?
         900

         800                                                         High-touch
         700

         600

         500
Weight




         400

         300

         200

         100

          0
               Relevancy                     Timeliness            Money savings
                            Time savings               Responsiveness                        Other


                                                                                   1800

                                                                                   1600

                                                                                   1400
                                                                                                                                                    Digital library
                                                                                   1200
                                                                          Weight




                                                                                   1000

                                                                                    800

                                                                                    600

                                                                                    400

                                                                                    200

                                                                                      0
                                                                                          Relevancy              Ease of use            Money savings             Clarity
                                                                                                      Time savings             Access                   Variety             Other

               SunLibrary | Sun Microsystems, Inc.    SSP Annual Conference June 2006                                                                                  6
What's important to SunLibrary's
     clients?
            ●    Strong partner relationships
            ●    Relevant, complete, accessible content
            ●    Information expertise
                          ●   Subject matter experts: research and resources
                          ●   Information architecture
                          ●   Search & browse, taxonomy development
            ●    Timeliness – quick turnaround
            ●    The ability to find information themselves quickly and
                 easily
“Without this service from SunLibrary, either my team would cover the research (but not as well) or it wouldn't be done at all,
due to lack of time or skills.”

"What made the (experience) valuable was to have SunLibrary staff that understands the industry, tracks the industry, knows all
the terms, what is relevant, what is not, knows a lot about Sun and knows the lay of the land...I did not have to buy anything
new to get this done. I thought I would have to spend money and I did not.”
               SunLibrary | Sun Microsystems, Inc. SSP Annual Conference June 2006                                    7
One example: what would the
technical community like to see?
●   More depth of content – particularly in
    sciences
●   Research skills:
    – Subject matter experts
    – Complex searches (complex topics and multiple
      resources)
●   More digital content
●   Notification of new, targeted content
●   Outreach/awareness, particularly to
    junior engineers
        SunLibrary | Sun Microsystems, Inc.   SSP Annual Conference June 2006   8
Emerging needs for “content”

●   Tools to “do” something with the
    content
     – Visualization
     – Analytics
●   Mashable
●   Chunkable
●   Collaborative
●   Embeddable
      SunLibrary | Sun Microsystems, Inc.   SSP Annual Conference June 2006   9
Channelized Information Delivery




   SunLibrary | Sun Microsystems, Inc.   SSP Annual Conference June 2006   10
Information Visualization Value
Proposition: Discovery
• Visualization can make information easier and
  faster to discover and use
• Search engines were designed to locate
  specific information where the user knew what
  they were looking for
• Research = topic driven + full text



   SunLibrary | Sun Microsystems, Inc.   SSP Annual Conference June 2006   11
Grokking “information visualization”




   SunLibrary | Sun Microsystems, Inc.   SSP Annual Conference June 2006   12
O'Reilly Rough Cuts




  SunLibrary | Sun Microsystems, Inc.   SSP Annual Conference June 2006   13
Behaviors for the future
 Users are...
 • Growing up immersed in technology
 • Have shorter attention spans
 • Want to be players, not just spectators
 • Yearn to be part of the community – and often multiple
   communities
 • Want to be helped to help themselves
     > Source: “Life Interrupted”, Seattle Times Magazine, November 28, 2004




     SunLibrary | Sun Microsystems, Inc.   SSP Annual Conference June 2006     14
Implications For Us
• We have a future
• We need to change
• Need to anticipate
• Opportunities to collaborate
• Open attitude is essential
• Creativity is a necessity
• Partnerships lead to profitability


   SunLibrary | Sun Microsystems, Inc.   SSP Annual Conference June 2006   15
Hanging Together in an
Increasingly Complex
Multi-format Landscape
Cindy Hill
SunLibrary – Sun Microsystems
cynthia.hill@sun.com | 408-276-3326
8 June 2006
sspPresentationJune2006.sxi

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168 sspcc1 c_hill

  • 1. Hanging Together in an Increasingly Complex Multi-format Landscape Cindy Hill SunLibrary – Sun Microsystems SSP Annual Conference 8 June 2006
  • 2. Fast Facts: Sun ● Global enterprise > 37,000 employees > >40% employees in the iWork program > 100% employees are knowledge workers > 100% are connected to the internet >Internal & external information are of equal value >No internet limits SunLibrary | Sun Microsystems, Inc. SSP Annual Conference June 2006 2
  • 3. Fast Facts: SunLibrary ● 1990 SunLibrary established – Global resource – Primary emphasis on digital content ● internal & external ● Integration, channel deployment (centralized and decentralized approaches) ● Information visualization – Two physical libraries: California, Massachusetts – Research consulting – Clients: Technical & scientific communities – Clients: Marketing – Sales – Business Development SunLibrary | Sun Microsystems, Inc. SSP Annual Conference June 2006 3
  • 4. People are spending too much time not finding what they need... • Knowledge workers spend 1/3 of their search time not finding what they are looking for ... simply not acceptable. • Knowledge workers spend approximately 11 hrs per week seeking and analyzing information • Employees now spend more time looking for information than applying their knowledge Source: Outsell, “Feeding the Masses with The Web 2.0”, October 7, 2005 SunLibrary | Sun Microsystems, Inc. SSP Annual Conference June 2006 4
  • 5. SunLibrary Core Priorities • Be Sun's premier knowledge and information partner • Provide global access to selected information and knowledge • Leverage internal and external partners • Drive towards simplicity SunLibrary | Sun Microsystems, Inc. SSP Annual Conference June 2006 5
  • 6. SunLibrary Customer First VOC: What's important to our clients? 900 800 High-touch 700 600 500 Weight 400 300 200 100 0 Relevancy Timeliness Money savings Time savings Responsiveness Other 1800 1600 1400 Digital library 1200 Weight 1000 800 600 400 200 0 Relevancy Ease of use Money savings Clarity Time savings Access Variety Other SunLibrary | Sun Microsystems, Inc. SSP Annual Conference June 2006 6
  • 7. What's important to SunLibrary's clients? ● Strong partner relationships ● Relevant, complete, accessible content ● Information expertise ● Subject matter experts: research and resources ● Information architecture ● Search & browse, taxonomy development ● Timeliness – quick turnaround ● The ability to find information themselves quickly and easily “Without this service from SunLibrary, either my team would cover the research (but not as well) or it wouldn't be done at all, due to lack of time or skills.” "What made the (experience) valuable was to have SunLibrary staff that understands the industry, tracks the industry, knows all the terms, what is relevant, what is not, knows a lot about Sun and knows the lay of the land...I did not have to buy anything new to get this done. I thought I would have to spend money and I did not.” SunLibrary | Sun Microsystems, Inc. SSP Annual Conference June 2006 7
  • 8. One example: what would the technical community like to see? ● More depth of content – particularly in sciences ● Research skills: – Subject matter experts – Complex searches (complex topics and multiple resources) ● More digital content ● Notification of new, targeted content ● Outreach/awareness, particularly to junior engineers SunLibrary | Sun Microsystems, Inc. SSP Annual Conference June 2006 8
  • 9. Emerging needs for “content” ● Tools to “do” something with the content – Visualization – Analytics ● Mashable ● Chunkable ● Collaborative ● Embeddable SunLibrary | Sun Microsystems, Inc. SSP Annual Conference June 2006 9
  • 10. Channelized Information Delivery SunLibrary | Sun Microsystems, Inc. SSP Annual Conference June 2006 10
  • 11. Information Visualization Value Proposition: Discovery • Visualization can make information easier and faster to discover and use • Search engines were designed to locate specific information where the user knew what they were looking for • Research = topic driven + full text SunLibrary | Sun Microsystems, Inc. SSP Annual Conference June 2006 11
  • 12. Grokking “information visualization” SunLibrary | Sun Microsystems, Inc. SSP Annual Conference June 2006 12
  • 13. O'Reilly Rough Cuts SunLibrary | Sun Microsystems, Inc. SSP Annual Conference June 2006 13
  • 14. Behaviors for the future Users are... • Growing up immersed in technology • Have shorter attention spans • Want to be players, not just spectators • Yearn to be part of the community – and often multiple communities • Want to be helped to help themselves > Source: “Life Interrupted”, Seattle Times Magazine, November 28, 2004 SunLibrary | Sun Microsystems, Inc. SSP Annual Conference June 2006 14
  • 15. Implications For Us • We have a future • We need to change • Need to anticipate • Opportunities to collaborate • Open attitude is essential • Creativity is a necessity • Partnerships lead to profitability SunLibrary | Sun Microsystems, Inc. SSP Annual Conference June 2006 15
  • 16. Hanging Together in an Increasingly Complex Multi-format Landscape Cindy Hill SunLibrary – Sun Microsystems cynthia.hill@sun.com | 408-276-3326 8 June 2006 sspPresentationJune2006.sxi