1. Secrets to Success: Choosing the
Alliance That Is Right for You
SSP Annual Meeting
June 3, 2005
Speakers
Moderator – Deb Wiley, Next Wave Consulting
l Madeleine Shearer
Public Strategies Group
l Sue Kesner
Copyright Clearance Center
l Audrey Melkin
Atypon Systems, Inc.
Secrets to Success
Why do we care?
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2. Publisher Roles
Publishing is NOT about Content.
It IS about relationship
management.
Different Types of Relationships
l Acquisition – content sources
l Production – workflow, conversion
l Distribution – marketing, sales, rights
l Electronic – technology, hosts
l Customers – consortia, society members
Strategic Alliance
is a cooperative, mutually beneficial business
entity formed by two or more separate
organizations for strategic purposes that
allocates operational responsibility and
financial risks and rewards to each member
while preserving organizational identity and
autonomy.
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3. Broad Interpretation
l Alliances
l Partnerships
l Joint Ventures
l Relationships
l Anything where 2 or more parties cooperate for
mutual longish-term gain that is greater than
any of the parties could achieve on its own.
Confucius Thought
Good judgment comes from experience
-BUT-
Experience comes from bad judgment
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