97.7 CHUCK FM, Greenville Radio, Adult Variety Radio

1. Commercial-Free
Workday
The thrill of VARIETY, M-F 9am-12noon
not the agony of
repeat, repeat Listen online at
Contact:
Steve, Sinicropi VP/GM
Cox Media Group Greenville
Cox Media Group Greenville Ph: 864-235-1073
97.7 Chuck FM 220 N Main Street, Suite 402 sales@977chuckfm.com
Greenville, SC 29601

2. Chuck’s Profile
THE BASICS
• Frequency: 97.7 FM
• Call Letters: WJMZ-HD3
• Format: Adult Variety (aka “Random Radio”)
• Slogan: “97.7 Chuck FM, we play everything!”
• Artists: ABBA, Led Zeppelin, Madonna, Aerosmith, ZZ Top, Maroon 5, The Police, John Mayer, Frank Sinatra,
Johnny Cash, Journey, Prince… we could go on, but it would take a lot of paper.
THE FOOTPRINT
97.7 FM Analog
DIGITAL/SOCIAL
• www.977chuckFM.com
• .com/977chuckfm
• .com/977chuckfm
TARGET AUDIENCE
• Demo: Adults 25-54 Chuck in HD
• 50/50 Male/Female
Worldwide at 977chuckfm.com
THE NOTES
97.7 Chuck FM is commercial-free from 9am until noon EVERYDAY… the ONLY station in the Greenville
market that does it! Uninterrupted music translates to higher TSL, promoting in-office listening, listener loyalty
and better opportunities to reach the valuable upscale adult consumer.
97.7 Chuck FM doesn’t have DJs. The absence of DJ chatter supports longer time spent listening (TSL),
providing the advertiser’s message a stronger opportunity for successful delivery.
97.7 Chuck FM plays everything! It’s like your iPod on shuffle. So listeners of all ages tune in, making
97.7 Chuck FM the only station in Greenville with a true multi-generational reach.
97.7 Chuck FM is an exclusive format in Greenville and offers an excellent balance of male and
female listeners.
Cox Media Group Greenville Ph: 864-235-1073
97.7 Chuck FM 220 N Main Street, Suite 402 sales@977chuckfm.com
Greenville, SC 29601

3. The Response
97.7 Chuck FM has gone viral!
Listeners began “liking” Facebook.com/977Chuckfm right after
the first broadcast. Here’s what they are saying:
Candy Jones “I hit the like button, but I need a love button for Chuck!”
Jack Stevenson “Great new radio station! I love the fact that I have
listened for a few days and haven't heard the same thing twice.”
Amy Moore Brown “Yay for ChuckFM & variety! Gville really needed a
station like this. :)”
Susan Hardin Suttles “This station is awesome. Love it and telling
everyone I know about it...Play on Chuck....”
Geoff Duncan “Awww . . . this is too much. I'm gonna' cancel my XM
Radio subscription, buy a case of beer with the refund and listen to
Chuck!”
Nancy Coverdale “Welcome to Greenville. You guys are the
bomb...absolutely love this station!!! I take you everywhere...car, work
and home. Hoping you’re here to stay. Good Luck!”
Chris Foster “LOVE the new station, and keep it on in my truck all the
time. Several years ago Charlie FM was my favorite radio station, and
hated that it changed over to talk radio. Please...please keep Chuck on
the air!!!”
Cox Media Group Greenville Ph: 864-235-1073
97.7 Chuck FM 220 N Main Street, Suite 402 sales@977chuckfm.com
Greenville, SC 29601

4. MORE Responses!
Melissa Blackwell Robinette “Thank you! Thank you! Thank you! I absolutely love this station. I was heartbroken when Charlie went off
the air a couple of years ago and then I found you! THIS IS THE GREATEST STATION EVER! Please don't ever change anything! LOVE
IT!”
Sam Maddox “Best radio station. Ever.”
Carolyn Farr Smith “I have been listening to you guys non-stop for the past three weeks! Love it!”
Katie Nozell Reeves “About time we get an awesome station to listen to in Anderson! Thanks for your rocking work!”
Jay Marett “Glad you are here, I have been waiting for a station like this for a long time. Up to this point I have had to settle for Steve FM in
Cola and Chuck FM in Chucktown when traveling.”
Leigh Figgy Pudding Drye “I ♥ you Chuck! You are a genius!”
Jeff Bright “Hey Chuck? I love your station so much. That I went to every Walmart and turn every radio on in their automotive section to
Chuck's FM HD signal. It rocks in HD! I've started in Seneca and Anderson. I'll hit Greenville this weekend.”
Lynn Littleton “This is the best new station to hit the upstate airwaves in years. I am surprised at how strong the signal is all over this area.
I live in a pretty low area where a lot of the high power station's signals are weak inside my house. 97.7 comes in strong and clear.”
Jon Kenneth Bolan “HAVE SAID GOOD BYE TO ROCK 101 FOR EVER YA CHUCK”
Tcby-moxie Java Greenville Sc “We changed our in store radio to you Chuck! Customers even notice the great selection of music! ATTA
BOY CHUCK!”
Paul E Lamberth “Ok, Chuck. You have filled a void in our lives (well, at least a void on our radios). Don't leave us like Charlie did. We
need you, Chuck. We need you.”
Joseph Shields Jr. “You guys have a great station. I listen to you in the car and at home when I'm playing my ps3 and cooking. Keep up
the good work.”
Patty Reed “Wow, get out of my head, this is scary. I can't get out of my car, I'm afraid I'm gonna miss a good tune.........oh cool, it's on my
puter now, thanks Chuck!”
Russel Stieb “Fantastic Station!!! I've been telling all my friends about you... Also, just found you on TuneIn... Keep up the great work!!!”
Edward Teddy Schoenholz “My wife found your station and now everybody at my plant was listening to it all last week
keep up the great music.”
Cox Media Group Greenville Ph: 864-235-1073
97.7 Chuck FM 220 N Main Street, Suite 402 sales@977chuckfm.com
Greenville, SC 29601

5. Why Chuck?
97.7 CHUCK FM, Greenville’s newest radio station, began
broadcasting on December 16, 2011. It’s obvious by the immediate
and passionate listener feedback that 97.7 CHUCK FM’s Adult
Variety format is already very popular with Adults 25-54.
The Adult Variety format has had success coast to coast, is in most major markets and is
well established in South Carolina in Columbia and Charleston. In fact, 101.7 Chuck FM
in Charleston (97.7 Chuck FM’s cousin) has a terrific five-year record of success. Many
Greenville listeners have already commented on how they listen to Chuck when they go
to Charleston or Hilton Head and are thrilled to hear Chuck in Greenville. The Adult
Variety format has a track record of quickly gaining listeners and share from Rock and
A/C stations. 97.7 Chuck FM is like a gigantic iPod on constant shuffle, and it’s free!
97.7 Chuck FM’s Adult Variety Format plays music from the 60s, 70s, 80s, 90s and
2000s. Listeners love the variety. Since Chuck never repeats the same song in the same
day, Chuck listeners enjoy the “thrill of variety” instead of the normal A/C & Rock station
“agony of repeat.”
97.7 Chuck FM’s variety, commercial-free workday (no commercials 9 am to 12 noon
weekdays – yes, you can have our listeners’ undying gratitude as the exclusive
sponsor), huge music library and the thrill of fun, upbeat random radio makes 97.7
Chuck FM the station to listen to at work and to play in your business.
Cox Media Group Greenville Ph: 864-235-1073
97.7 Chuck FM 220 N Main Street, Suite 402 sales@977chuckfm.com
Greenville, SC 29601

6. How to listen to Chuck
97.7 FM Analog
977chuckfm.com
Chuck in HD
Cox Media Group Greenville Ph: 864-235-1073
97.7 Chuck FM 220 N Main Street, Suite 402 sales@977chuckfm.com
Greenville, SC 29601

7. Chuck’s Playlist
(course, it’s different every hour…)
John Mellencamp Hand To Hold On To
Supertramp Give a Little Bit
Goo Goo Dolls Name
Amii Stewart Knock On Wood
Janet Jackson Escapade
Fine Young Cannibals She Drives Me Crazy
Blue Öyster Cult (Don't Fear) The Reaper
Poco Call It Love
The Cars Shake It Up
The Spinners The Rubberband Man
Survivor Eye of the Tiger
Pearl Jam Last Kiss
John Fogerty Rock and Roll Girls
Michael Jackson The Way You Make Me Feel
The Alan Parsons Project Games People Play
Electric Light Orchestra Turn to Stone
Fleetwood Mac Hold Me
Dan Hartman I Can Dream About You
Roxette The Look
Scandal The Warrior
Chuck Berry Johnny B. Goode
ZZ Top Stages
Alanis Morissette Ironic
Jackson Browne Boulevard
Dire Straits Sultans of Swing
INXS New Sensation
Blind Melon No Rain (LP version)
Pat Benatar All Fired Up
Billy Idol Mony Mony
Van Morrison Brown Eyed Girl
Bon Jovi Livin' on a Prayer
The Time Jungle Love
Eddie Money Shakin'
Sister Sledge We Are Family
Billy Joel We Didn't Start the Fire
Los Lonely Boys Heaven
Yes Owner of a Lonely Heart
Bee Gees You Should Be Dancing
Cox Media Group Greenville Ph: 864-235-1073
97.7 Chuck FM 220 N Main Street, Suite 402 sales@977chuckfm.com
Greenville, SC 29601

8. Chuck’s Listeners
(your future customers)
Chuck has lots of friends – and it’s growing everyday. See it for
yourself at facebook.com/977chuckfm
Q: So who likes Chuck?
A: Hmm… looks like about everybody.
Source: Facebook Insights 1-9-12
2% 1% 1% 1%
2%
2% Greenville
2%
Greer
Easley
3%
Simpsonville
5% Spartanburg
Anderson
5% Taylors
Clemson
6% 55% Pickens
Piedmont
Travelers Rest
6%
Fountain Inn
Boiling Springs
8%
Liberty
Cox Media Group Greenville Ph: 864-235-1073
97.7 Chuck FM 220 N Main Street, Suite 402 sales@977chuckfm.com
Greenville, SC 29601