D:\Desktop\Marketing Plan Template

Marketing Plan Add Product name

Executive summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],There should be one more section between the target market segment and the financials. This section is the HOW – how will you actually get the top line you have defined based on the product, market, competition and your value offerings This HOW will essential define the costs you will incur in operationalizing this plan and will feed into the cost side of your financials One more section is RISKS and one last one could be on IMPLEMENTATION PLAN – where you can speak about the detailed plan or give an indication of the critical activities only

Situation analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Make sure that the market analysis contains a view on the past , present and future trends and the way you structure it should lead to the answer of the question “Why is this market attractive and worth entering”

Marketing Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The elements are all correct, the order might need to be changed... Define objectives almost like a tierization – what is key objective e.g. I want to be the market leader OR I want to be the choice of the expert OR I want to reach 100 Cr sales in 5 years? Hence what are the sub objectives e.g. I have to be mass brand OR I want market share of 5% etc. Therefore branding i think for e.g. is a sub-objective, it is a means to an end and is not the objective by itself

Marketing strategy… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],You could consider the order Product description Target product/customer segment Pricing Branding Promotion Market research Distribution Financials Breakeven analysis Risks

Marketing strategy… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Controls & implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What This Means ,[object Object],[object Object]

D:\Desktop\Marketing Plan Template

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D:\Desktop\Marketing Plan Template