Large brands that are past the "dabbling" phase in social and ready to scale activities and results across functions, channels, and divisions have a unique set of requirements. Based on Sprinklr's experience working with some of the world's largest, most social brands (and having seen hundreds of enterprise-level RFP), we offer our insights on what the critical components are for success at the next level.

1. The 6 “Must Haves” For
Any Enterprise Social RFP
1 Multi-Channel Cross-Functional 2
Management Capabilities
• Manage conversations across • Collaboration among multiple
ALL social channels functional units
• Support for new & international networks • Automated & customizable rules,
filters, and actions
• Native design for
multiple channels • Workflow, routing,
queues, notifications,
and escalations
3 Scalability Social Governance 4
• Natural Language Processing • Global user access,
to manage large message volume permission, approvers, and
• Architecture to support
volume spikes
RFP password management
• Audit trails, digital asset
management,
• Multi-country and calendaring,
multi-language templates
Legal
deployments
5 Customized Reporting Rapid Product 6
Enhancements
• Measure engagement, • Frequency of new product feature releases
response times, dispersion
• Ability to support custom development
• Connect social activity to business results
• Integration with existing
VERSIO
2.0
analytics tools N
• Message categorization
at a granular level
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