Christina Sponselli

San Francisco Bay Area, CA United States

Christina Sponselli is UC Berkeley's Director of Social Media

Technology / Software / Internet

Developed social media campaign for UC Berkeley's first 24-hour fundraiser that received $5.3 in donations through more than 7,000 gifts, the most the university has ever received online in one day. The social campaign was conducted over multiple social media channels. Created successful social media strategies, including creating brand ambassador program that recruited social influencers to be ambassadors for Berkeley. Project lead in development and launch of campus-wide alumni network, including data Integration, developing user experience, conducting user testing, and collaborating with front- and back-end developers. Created single sign-on to campus services by integrating campus...