Ok, you have a LinkedIn profile but you are not reaping all the benefits. Learn 18 optimization tips to make your LinkedIn profile work for you.

1. How to become successful on LinkedIn
SW Learning Series November 2011
1
© 2011 SOWEB Inc.

2. LinkedIn at a Glance
Largest professional social networking site with over 119 million members
worldwide ( equivalent to the 12th largest country in the world) and 3,472
new members every hour 1 new user every second
hour,
Members by Country North America 54.3M, Europe 26.6M, LATAM 11.6M
(highest growth rate 34,6%), Asia 16.5M
Metrics rising with over 5.5 Billion page views by the end of 2010 and 21.4M
monthly unique US visitors (47.6M globally) as of January 1st 2011
1st US based social networking site to go public
The de facto standard for social recruiting in the market

3. One Question, One Answer
How can I improve my Linkedin
po e
profile to reap all t e be e ts
eap a the benefits?
OPMITIZE IT

4. Optimization Tip # 1
Treat your LinkedIn profile like a website
Professional ‘look and feel’
look feel
No typos or grammatical errors
Right content

5. Optimization Tip # 2
Know your keywords and seed them
strategically throughout your profile
Professional Headline
Title Fields
Specialties
Interests
Recommendations
Education

6. Optimization Tip # 3
Keep your name field clean
John Swanson PhD. (johnswanson@gmail.com)
LION 941-222-7834 (Open Networker)
( )
John Swanson

7. Optimization Tip # 4
Keep your photo professional

8. Optimization Tip # 5
Don’t ignore the “post and update” function

9. Optimization Tip # 6
Personalize your public profile URL
Your public profile should always reflect name, business or area of expertise
Avoid rookie URL mistakes
htpp://linkedin.com/in/pamoreilly
htpp://linkedin.com/pub/firstname-lastname683568-sdnfhy

10. Optimization Tip # 7
Personalize your websites

11. Optimization Tip # 8
Use the Experience description section to sell
your value

12. Optimization Tip # 9
Get recommendations

13. Optimization Tip # 10
Join and create strategic groups

14. Optimization Tip # 11
List your additional education

15. Optimization Tip # 12
Use LinkedIn Answers

16. Optimization Tip # 13
When inviting others, tell them how you know
them or why you want to add them to your
network.

17. Optimization Tip # 14
Use applications.

18. Optimization Tip # 15
‘Give’ more than ‘Get’
Remember the Golden Rule:
Do unto others as you would
have them do unto you
DON’T spam
DON’T sell, let clients come
to you

19. Optimization Tip # 16
Always be courteous
Remember key words such
as “Please” and “Thank You”
Help others
Follow the 72 hours max to
answer inmails, messages
and requests

20. Optimization Tip # 17
Link your profile to your Business Profile.

21. Optimization Tip # 18
Schedule some time daily, connect frequently and build long-term
relationships through contacts and common interests

22. Remember…
A well designed LinkedIn profile can help you:
Find your Dream Job
Find Investors
Generate More Leads
Generate More Sales
Drive Traffic to your Website
Control your Personal Brand
Find the Right Employees
Build your Database
Get free PR
Find Freelancing Gigs
Become a thought leader

23. One last Message: Be human

24. About SOWEB
SOWEB is a full service interactive marketing agency dedicated to helping businesses
grow by connecting them with the new digital consumers. We blend strategy,
technology and creativity to create memorable customer experiences that deliver
results. With over 15 years experience and solid knowledge of “what works for what” in
the digital world, our mission is to help businesses take advantage of the highly
interactive and social nature of the New Web.
For more information, visit: sowebinc.com
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