What Is Digital Marketing? Examples, Types. And Courses Digital Marketing is the new form of marketing today. Digital marketing is becoming increasingly important for your business. And now, more and more people are using the Internet and smartphones to do their daily shopping. So, the first thing that you have to know is, you need to know about your customer’s digital behavior and preferences.Digital marketing is the use of digital technologies such as websites, search engines, social media, and other online platforms to promote products and services. It involves the use of different methods such as email marketing, content marketing, paid advertising, and search engine optimization to reach potential customers. Digital marketing also includes the use of various analytics tools to measure the effectiveness of campaigns and to optimize them for better results. Digital Marketing Examples Are you curious about how other entrepreneurs have flourished their businesses to increase their sales and boost their audience.....Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.The buying process is in the hands of the customer, and marketers must create targeted, personalized experiences for people if they want to be the one to grab their attention among a sea of brands and advertisers. When marketers have a comprehensive understanding of their ideal buyer, they can make more informed decisions about media, messaging, and timing. Digital marketing can help you to achieve your goal. You can analyze your audience’s behavior through their online activities which will help you to make a perfect strategy for your brand.

1. What Is Digital Marketing? Examples,
Types. And Courses
Digital Marketing is the new form of marketing today. Digital marketing is becoming increasingly
important for your business. And now, more and more people are using the Internet and smartphones
to do their daily shopping. So, the first thing that you have to know is, you need to know about your
customer’s digital behavior and preferences.
What is Digital Marketing?
Digital marketing is the use of digital technologies such as websites, search engines, social media, and
other online platforms to promote products and services. It involves the use of different methods such
as email marketing, content marketing, paid advertising, and search engine optimization to reach
potential customers. Digital marketing also includes the use of various analytics tools to measure the
effectiveness of campaigns and to optimize them for better results.
Digital Marketing Examples
Are you curious about how other entrepreneurs have flourished their businesses to increase their
sales and boost their audience? Here are some examples you’ll love to take.
Michael Kors Digital Marketing Strategy

2. Leverage Social Media: Michael Kors should continue to invest in social media marketing. This includes
creating content to engage their followers and utilizing influencers to reach new audiences. Enhance
User Experience: Michael Kors should focus on creating an enhanced user experience for their online
shoppers. This includes optimizing their website for mobile and creating an intuitive user interface.
Focus on Visuals: Michael Kors should focus on creating visually appealing content and
advertisements. This includes using high–quality images, videos, and other visuals to engage
customers. Utilize Data: Michael Kors should use data to gain insights into their customer base. This
includes using analytics to gain insights into customer behavior and preferences. Personalize Content:
Michael Kors should create personalized content that is tailored to individual customers. This includes
using customer data to create content that is relevant to them. Leverage Mobile: Michael Kors should
focus on leveraging mobile marketing to reach new customers. This includes creating mobile–friendly
content and advertising, as well as creating apps to engage customers.
Marketing Strategy of Sugar Cosmetics-
Mid-Ran

3. As we discussed earlier, Sugar Cosmetics was the first one to acknowledge the gap in the price range.
If you go for Lakme or Maybelline products, the price range would be within 300. But, if you wish to
buy products priced at 1000 or more, you have MAC and Estee for the same. But, the gap between
300 and 1000 remained intact, there were no products ranging between this. Sugar Cosmetic decided
to bridge this gap and launched their products between 300 and 1000. These products were affordable
and quickly caught the attention of customers.As we discussed earlier, Sugar Cosmetics was the first
one to acknowledge the gap in the price range. If you go for Lakme or Maybelline products, the price
range would be within 300. But, if you wish to buy products priced at 1000 or more, you have MAC
and Estee for the same. But, the gap between 300 and 1000 remained intact, there were no products
ranging between this. Sugar Cosmetic decided to bridge this gap and launched their products between
300 and 1000. These products were affordable and quickly caught the attention of customers.
Marketing Strategy of Pepsi
Imagine a healthy soda that aids in digestion and energizes you throughout the day. Though Pepsi’s
marketing strategy might not include this image anymore, it once did.PepsiCo’s past is filled with
bumps in the road and near-failures. Luckily, they used the following marketing strategies to ensure
their company would survive (and thrive) in a competitive market.

4. Branding Efforts
Pepsi hit the market seven years after Coca-Cola did, and by then, they were already a powerful brand.
Pepsi had to develop a brand image that made them stand out.This task wasn’t easy, as history would
show, and they went through quite a few logos before finally settling on the one they have today.
Unacademy Marketing Strategy…
Unacademy Marketing Strategy and Case Study – The Indian online learning space has seen a rapid
growth in the post-COVID times. Such a staggering growth in the number of users though would be
hard to imagine, had it not been for the deadly coronavirus outbreak that has brought the entire world
on its knees.

5. Unacademy, an online education hub which is known for its wide variety of courses for competitive
exam preparation, too has gained immensely from the situation, so much so that the platform now
has more than 30 million registered users and 350,000 paying subscribers. In this case study, we will
take a good look at the journey of Unacademy, its marketing strategies and the funding received to
reach where it is today.
Types of Digital Marketing
People often get confused that which type of digital marketing strategy suits them best. Here are some
popular types of digital marketing strategies you should know before going for a digital marketing
campaign.
Content Marketing
Many customers see straight through pushy sales pitches and disruptive online ads, but they can be
persuaded with informative and genuinely helpful content. That’s where content marketing comes in.
Good content – such as blog posts, informational videos, and more – are used to nurture buyers into
making a purchase, gently guiding them toward the right solution for their needs.The content
marketing lesson here is to focus on your customer, not yourself. Aim to be a teacher, providing both
written and visual content that leaves your audience feeling like they’ve learned something new.

6. Social Media Marketing (SMM)
Social media marketing is necessary for any small business marketing strategy and requires a robust
plan. Your customers expect engaging content and the ability to communicate with you through direct
messaging and comments. Social media marketing is necessary for any small business marketing
strategy and requires a robust plan. Your customers expect engaging content and the ability to
communicate with you through direct messaging and comments.
Email marketing
Email marketing is a form of marketing that can make the customers on your email list aware of new
products, discounts, and other services. It can also be a softer sell to educate your audience on the
value of your brand or keep them engaged between purchases. It can also be anything in between.
Easily Create, Send & Analyze Your Email Marketing Campaigns. Reach the Inbox.
Pay-Per-Click (PPC)
PPC is a digital marketing channel that businesses use to drive traffic and conversions from search
engines. Maybe you are looking for ways to land your first traffic and sales for a new business or are
considering ways to grow your brand’s presence online. PPC can be a great way to market your
business and reach new customers, but it can be a little confusing at first for those just getting started
with the channel. In this guide, we will help you understand what PPC is, how it works, how you can
use it to drive success for your business and explain different platforms, and how they work.
Mobile marketing
mobile marketing differs is in the specific requirements necessary to reach customers on their mobile
devices. A mobile marketing strategy has to consider different regional regulations for mobile,
different device and hardware types, new generations of digital cellular networks, different operating
systems, and the layers of data and partners between a customer and a business, like the operating
system layer or an app store layer.
Affiliate and Influencer marketing
Affiliate marketing is used almost exclusively to drive traffic to a brand’s website to complete a
transaction. Brands don’t pay affiliates for brand awareness, increased web traffic, or cold lead
generation. Affiliates are only paid for making a sale, which means they must be motivated and
constantly work to boost their conversion rates.
The influencer model focuses on content creation when promoting brands, products, or services, and
marketers partner with influencers for their credibility, authenticity, and sustainable inbound traffic.

7. Search Engine optimization
It is one of the most popular types of digital marketing. The short form of it is SEO. Let’s talk about the
importance of SEO in digital marketing.
What is SEO in digital marketing?
SEO stands for Search Engine Optimization. It is the process of getting traffic from the free, organic,
editorial, or natural search results on the search engines. Simply put, it’s the name given to the activity
that attempts to improve search engine rankings. In many respects, it’s simply quality control for
websites.
SEO may target different kinds of search, including image search, local search, video search, and news
search engines. Employing a sound SEO strategy will help you position your website properly to be
found at the most critical points in the buying process or when people need your site.
How to Do Digital Marketing?
Digital Marketing empowered by the internet revolution has been restructuring our lives in many
ways. There are three important steps that you should imply in the whole marketing process. The
steps are planning, implementation and optimization. Here is some discussion regarding these three
steps.
Planning
Every successful digital marketing strategy starts with a plan! We recommend you use a data-driven
approach, review your current digital marketing effectiveness, and plan to improve from there.To
ensure your digital marketing strategy is working efficiently and effectively, we recommend taking a
digitally-focused approach to strategy and planning. Our RACE Framework is designed for marketers
and managers to create a fully integrated, data-driven, practical digital marketing funnel to support
their business’ overall vision.
Implementation

8. Once you complete the planning of your digital marketing program, the execution phase comes.
Implementation of the right techniques in the right place is very essential for a perfect campaign.
There are some points of consideration.
Digital marketing strategy implementation is essential for every business owner who wants to use the
massive opportunities provided by our online world to grow their business.
Optimization
Digital optimization is the process through which digital technology is used to improve existing
operating processes and business models. In the past few years, companies have begun to embrace
digital marketing optimization techniques like never before.
What Does Digital Marketer do?
If you are starting your carrier in digital marketing, you need to know the role of a digital marketer.
In general terms, a digital marketer is responsible for using a variety of digital channels to generate
leads and build brand awareness.
Content is what is used to attract and engage customers – this can be videos, blogs, articles, podcasts,
whitepapers, case studies, how-to booklets, and more: basically anything that people can access
online on your website or social channels.
A Digital Marketer also need to have the ability to see beyond the ideas presented and look at the
potential challenges it might cause. You must be able to suggest improvements based on instincts and
ensure your ideas are feasible. Here are the types of skills that will help you achieve that.If you are
interested to know about digital marketing salary in India for Fresher and manager then read this blog
also checkout Top Digital Marketing Course Institute in Mumbai
Why is digital marketing important?
Digital marketing helps you reach a larger audience than you could through traditional methods and
target the prospects who are most likely to buy your product or service.

9. Better reach to the society
Once you get to know your audience, you need to find out what platform they engage with the most.
Marketers often use social media monitoring to get the audience data they need for their social media
campaigns.
It’s also better to focus on one social media platform if it’s where you get most of your engagement.
Focus your efforts on what’s already working. If the majority of your engagement and reach comes
from Instagram, then spend your time creating killer content for Instagram. Repeat what works.
Compete with large corporations
Differentiating yourself also means embracing your “small business” status. Focus on an area you do
best, like digital marketing for millennials in leadership positions.
With the vast majority of the public favorable to small businesses, then, you may think there’s no real
reason to take a plunge and try swimming with the sharks. But success takes more than opening your
doors and welcoming clients, in order to succeed. With the vast majority of the public favorable to
small businesses, then, you may think there’s no real reason to take a plunge and try swimming with
the sharks. But success takes more than opening your doors and welcoming clients, in order to
succeed.
Increase brand awareness of your small
business
Digital marketing is a vital weapon for brands all over the world. International companies use this
marketing strategy to stand steady in the competitive Market.Everyone wants to increase the brand
awareness. Doing so helps you to get the attention of new people, potential customers, perhaps
investors or business partners. In any case, with growing brand awareness, your company or brand
will also benefit.
Increase Sales

10. Considering the current moment, Digital Marketing is the best choice to make. On a lesser or greater
extent, your personal is probably on digital media. Even for retailers who work physically, by stores,
online strategies make a difference in sales. The existing resources and strategies are broad and very
democratic.
Return on Investments
Understanding digital marketing ROI helps you identify the strategies that work best and empowers
you to optimize your marketing budget . For awareness and brand-building campaigns, revenue and
conversion might not be the primary metric, but you can still use ROI to help determine success. If you
don’t expect a high ROI for the campaign, set a low goal for ROI at the beginning.
Maintain your brand reputation
Brand reputation displays the level of trust in your company and influences your business growth.
When every marketer increases their brand value by adding their products in digital marketing, it may
feel less confident if you don’t do the same.
Most customers are online
Digital marketing, also called online marketing, is the promotion of brands to connect with potential
customers using the internet and other forms of digital communication. This includes not only email,
social media, and web-based advertising, but also text and multimedia messages as a marketing
channel.
You can target Ideal Audience
The buying process is in the hands of the customer, and marketers must create targeted, personalized
experiences for people if they want to be the one to grab their attention among a sea of brands and
advertisers. When marketers have a comprehensive understanding of their ideal buyer, they can make
more informed decisions about media, messaging, and timing. Digital marketing can help you to
achieve your goal. You can analyze your audience’s behavior through their online activities which will
help you to make a perfect strategy for your brand.
What is a digital marketing course?
A digital marketing course is an online marketing course where students study the skills of selling and
promoting a product in an online market. They grasp in-depth knowledge of several techniques and

11. online tools of digital marketing.The term digital marketing is introduced due to the digitization of the
world. Today every business is moving towards online promotion.
Go Digital institute provides digital marketing courses regarding brand management, web design, and
analytical skills through offline mode. You can avail of their classes in Mumbai, Mira Bhayandar, and
Surat, Gujarat. The institute offers 100% practical and advanced digital marketing courses in Mumbai,
India.