This document provides statistics on LinkedIn membership numbers across various countries. It highlights that LinkedIn has over 332 million members worldwide and is growing by 2 new members per second. It then provides guidance on how to establish an identity and company page on LinkedIn, build relationships by networking, and grow your reputation through engagement in order to hire, market and conduct sales.

1. Martedì 11 novembre 2014
Università di Milano Bicocca

6. Digitally mapping the global economy to connect
talent with opportunity at massive scale

7. LinkedIn: A global pool of talent
3M+
INDONESIA
2M+
PHILIPPINES
1M+
MALAYSIA
1M+
SINGAPORE
1M+
SAUDI ARABIA
18M+
BRAZIL
100M+
UNITED STATES OF AMERICA
9M+
CANADA
24M+
INDIA
6M+
AUSTRALIA
1M+
NEW ZEALAND
3M+
SOUTH AFRICA
1M+
UNITED ARAB EMIRATES
16M+
UNITED KINGDOM
8M+
FRANCE
7M+
ITALY
2M+
BELGIUM
1M+
DENMARK
3M+
TURKEY
5M+
NETHERLANDS
1M+
SWEDEN
6M+
SPAIN
332M+
Members
worldwide
+2
New members per second
5M+
CHINA

8. Right connections Big opportunities
CONNECTIONS
mentors
clients
prospects
colleagues
friends

9. Where to start

10. Identity: you need to be credible
Establish a Company Page:
Connect your colleagues
Show your products & services
Develop your Employer Branding
Build a following
Create a winning Profile:
Put a professional face
Create an effective headline
Tell your story
Let the network speak for you

11. Network: you need to build relationships
Define your goal
Focus on quality and not quantity
Use the advanced search tab to find the people and the skills you need
Identify the network hubs

12. Engagement: you need to grow your reputation & develop opportunities
Join Groups
Participate in a few Groups
Launch your own Group
Demonstrate value and share relevant content
Use images & video content
Send targeted updates

13. Identity
Network
Engagement
Hire
Marketing
Sales

14. Now you are ready to start and develop your brand