New Idea developing physical distribution centre for re - sale of second had goods.

1. 1
RETAILING IDEA
BUY MORE, PAY LESS”
SOHEL JAMADAR
CMBA—4
RMS INDIVIDUAL
INFOGRAPHIC

2. 2
Identification of New Retail Idea
Budget Driven
People
One Place to
Buy at
wholesale
price
Limited
Resources,
less tech-
savvy
Want to
experience
latest Tech-
nology
Identifying Target Market Reason For Choosing Idea
People on Budget
Owners of secondary homes
Owners of rental residence
People are not much familiar with
the online re-sale concept also
that takes much time & effort
We provide re-sale warranty, after
sales services, check & qualified
appliance
Retail Idea Service Attributes
After Sales Service
Free Pickup & Drop
After sale service
1 year seller warrantyStudents staying as PGs and in Hostel
Customer
Customer
house Free
fittings
Customer Buying Customer Selling
Customer
house
Customer

3. 3Sohel Jamadar Retail Idea Infographic—Individual Assignment On Retail Idea— Submitted to Prof Bibhas B
KEY ACTIVITIES
1. Offering Used appliance at
wholesale price.
2. Buy second hand appliance
from various sources that
include online and off line
seller.
3. Provide General Repairs and
service.
4. Warranty for the goods sold
VALUE PROPOSITION
1. Providing Valuable and essential goods to
working class people who are willing to buy
but are unable.
2. Making product available for every one to
buy.
CUSTOMER SEGMENT
1. People on Budget
2. Owners of rental Residential
3. Owners of second hand houses
4. Students staying in hostels and PGs
CHANNEL OF DISTRIBUTION.
1. Company own delivery trucks.
2. Warehouse for inventory.
3. Delivered from Retail store to customer
house.
CUSTOMER RELATIONSHIP
1.House Hold service
2.Word of Mouth
3.Reward system
4.Additional Discount on Cash
purchase
5.Extended warranty,
KEY PARTNERS
1. Second hand goods seller
2. Online second hand sellers
3. Banks & financial institution
4. Engineers and Other experts
5. Delivery Team
6. Small and Big Dealers KEY RESOURCES
1. Delivery Man Power
2. Retail store staff
3. Technical and Non technical staff
4. After sales service team
5. Permanent physical store
REVENUE STREAM
Aim to maintain a 50 percent mark -up on all appli-
ances sold and to generate gross annual sales of
$50,000 and this simple part-time home based
business will produce gross profits of $15,000 per
year.
COST STRUCTURE
FIXED SALARY— Employee
salary, Lease rental, Interest on
Inventory
VARIABLE COST—Truck delivery
cost, maintenance cost