SOAP's 11-Step Guide to Awesome Presentation Content


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The content is the foundation of a presentation.

Without it, nothing else happens. Without a presentation script, no visuals can be designed, no PowerPoint slides can be created, no speech can be rehearsed. So if you need to create an effective business presentation, you have to start with the content. And it may as well be awesome, right?

And so we’d like to share this 11-Step Guide.

Here you’ll learn:
- How to do the diagnosis for your presentation
- About the 3 Acts every presentation story should have
- Some PowerPoint techniques to help you organize your content in slide form

Download our “11-Step Guide to Awesome Presentation Content” and engage any audience with powerful content. -»

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SOAP's 11-Step Guide to Awesome Presentation Content

  2.  What is the true goal of the presentation? What do you want the audience to think, feel and do when it’s over?  What is the profile of that audience? You need to know more than who they are. It’s also crucial to know, if you can, how knowledgeable they are, what they might object to, what doubts they may have about the topic being presented.  What key ideas do you want to leave with the audience?  How does what you have to offer benefit the audience?  How much time do you have for the presentation?  What is the context in which you’ll be delivering your presentation?  What will the space around you be like? The diagnosis
  3.  Use straightforward, simple language  Work with metaphors that relate to your main theme and that will help to convey the message  Tell a story starting from the beginning  Tell a story starting from the end  Use a character to represent the audience  Use humor, suspense, drama...  Ask your audience some questions How will you convey your message? The possibilities are probably endless. You can: The approach
  4.  Start with a blank page (a Word document or a sheet of paper).  Do not start by writing about you. Act 1 is the introduction of your story. The goal here is to create interest in the audience so you can capture their attention. You win or lose this battle pretty much at the start.  So create an emotional connection with the audience as fast as you can. To do this, you’ll need to bring conflict and tension into your story: if you or the audience has had difficulties and problems, explore these from the point of view of the theme of the presentation  If the public can identify with the problem you present, they’re likely to stay to the end to see how it was solved. Act 1
  5. Act 2  This is when you have to support all the points you raised in the first act. More than this, though, you need to keep engaging the audience.  Explain the “why” of things. Show the data and assure that the data are accurate.  Explore the consequences or the difficulties or problems you discussed in Act 1.  Explore the conflicts, the pros and cons.
  6. Act 3  At this point, the climax of the story should show up.  It’s now that you should discuss the solutions to the conflicts you spoke of earlier.  At this point show HOW what you’re presenting can help to solve the audience’s problems. This way you won’t need to say who you are or what you do, because the audience will automatically understand your benefits.
  7. After the content is ready, copy the whole speech to the Outline View pane in the PPT View area. Now it’s easy to start editing.
  8. Click Enter to create a new slide Anywhere you click Enter, a new slide will be created. Create as many slides as needed so there will be only one topic, one idea per slide.
  9. After you have the content on the slides, read each slide and sum it up. Delete things. Leave on the slide only those expressions or keywords that will help the audience follow the speech.
  10.  Now that the slide content is ready, establish links between the slides.  Think of some hooks that will help you as you speak, so you can fluidly go from one slide to the next. Here, expressions like“this way,” “therefore,” “and that”and “this is because” can help a lot.
  11.  Depending on the theme of the presentation, the audience may need to look at some points in more depth afterward. So create a document with these data and hand it out at the end of the event.  And documents need to be self-explanatory. So more text may be required. Remember: A PowerPoint file without a presenter is not a presentation. It’s just another document.
  12.  Ideally, you the presenter have created your own presentation.  But you still need to rehearse.  You need to understand the flow of the presentation and memorize the sequence of the slides so that everything will flow naturally.  Steve Jobs presented as if everything were natural...  But the fact is he rehearsed eight hours a day. There is no point in developing strong content if you don’t rehearse the presentation ‘til you know it cold.
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