2. UNIQ Online Marketing
Programme 2
Module 5, Lesson 1
Social Media:
How to Use It as a Marketing Tool
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3. Introduction
Social media used to be seen as a young person’s game.
But now it is one of the
most powerful marketing
tools available!
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4. Introduction
Small businesses have not experienced such a level playing field
since the arrival of email.
Your social media success depends on:
• The relationship you establish with your
audience
• The opportunities you create to interact
• How you choose to communicate
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5. What you will cover in this lesson: -
• What social media is and which platforms you should be using
• The benefits social media offers
• How to use each social media platform, including Facebook
and Twitter as independent marketing tools
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6. What is social media and which platforms should I use?
Social media is a form of electronic
communication where people can interact,
converse, publish and share content online.
Interaction is key.
The communication you receive from your audience is what really
gauges your social media success.
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7. What is social media and which platforms should I use?
Four platforms currently dominate the market:
Each platform has its own communication style, purpose and audience, therefore
it takes time to figure out your social media voice and adapt it to each site.
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8. TOP TIP!
Every company Facebook page
needs to be linked to a personal
Facebook account.
Remember to adjust your personal
Facebook privacy settings so the
parts of your life you do not want
to share are hidden!
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9. Is social media really important in business?
Yes!
However, do not expect instant direct
sales, customers and business.
This is a place to build relationships,
promote your business and connect
with people you otherwise would not
have contact with.
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10. Is social media really important in business?
Social media provides an
opportunity to share…
• Opinions
• Views
• Skills
And position yourself as an expert!
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11. Is social media really important in business?
Social media has the same power and impact as running a national
print, radio, and television advertising campaign.
By using social media you stay
at the forefront of customers’ minds.
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12. Different platforms, different approach
Each social media platform requires
a different form and style of
communication.
The type of audience and and
interaction varies between
Facebook, Twitter, LinkedIn and
blogs.
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13. LinkedIn
• Business environment
• Perfect place to hold
debates and discussions
• Great way to find or make
new connections with other
business owners and
professionals
• Opportunity to position
yourself as an expert
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14. Blogs
• The new way to produce articles, pass
on views, thoughts, tips and advice.
• A place to educate your audience and
create a demand for your products and
services
• An opportunity to comment on others’
opinions and get noticed
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15. Facebook
• Fun, entertaining and more
carefree
• A place for videos, pictures and
comments
• Very image driven
• Great for B2C companies and
those targeting women
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16. Twitter
• Quick and brief
• A place to find what your customers want,
their needs and the issues they face.
• A chance to signpost your audience to your
website, other social media platforms and
other places you want them to visit.
• The more generous you are with
recommendations, the more you receive
back!
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17. Watch out for YouTube
Videos are becoming increasingly popular.
Seeing and hearing someone gives you
a real sense of person.
Videos increase trust and credibility
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18. Summary
Social media can be daunting, but start watching
what others do and find conversations you enjoy.
Know your goals and what you want
to achieve from social media.
Create a plan and restrict yourself to half an hour to an
hour a day to keep customers engaged.
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19. For help with Module 5, contact Ruth or Ben:
Email: ruthandben@souniq.co.uk
Tweet: @UNIQ_Academy and @BCartwrightUNIQ
Visit our LinkedIn group:
UNIQ - The Academy for Entrepreneurs
Write on our wall:
https://www.facebook.com/UNIQ.Academy
Visit the Members Library to Access Additional Resources for This Module:
http://www.souniq.co.uk/uniq-members/library
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