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Summer 2013
MASTER OF BUSINESS ADMINISTRATION (MBA)
PROJECT MANAGEMENT
SEMESTER 3
PM 0010 – INTRODUCTION TO PROJECT MANAGEMENT – 4 CREDITS
(BOOK ID: B1236)
ASSIGNMENT- 60 MARKS
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme..
Q1. Describe the strategy planning tools of Ansoff matrix and BCG matrix.
(Ansoff matrix : use and factors it considers – 1 mark, explanation – 2 marks, limitation -1 mark; BCG matrix : use -
1 mark, explanation including 4 types of SBU’s – 3 marks, limitations - 2 marks) 10 marks (4 for Ansoff matrix +6
for BCG matrix)
Answer : Ansoff matrix :
The Ansoff Growth matrix is another marketing planning tool that helps a business determine its product and market
growth strategy. Ansoff’s product/market growth matrix suggests that a business’ attempts to grow depend on
whether it markets new or existing products in new or existing markets.
The output from the Ansoff product/market matrix is a series of suggested growth strategies which set the direction
for the business strategy.
Q2. Describe the approaches used to screen projects.
(3 approaches - each 3 marks i.e. 3 X 3marks = 9 marks ; conclusion – 1 mark) 10 marks
Answer : Approaches used to screen projects :
Many projects are considered by the public and private agencies every year. Development projects have biophysical
as well as social and economic impacts. Sufficient understanding of these factors are necessary for the initial
screening decision. It is therefore, important to establish mechanisms by identifying projects which requires EIA, and
this process of selection of project is referred to as "Screening".
Screening process divides the project proposals
Q3. Explain any 3 parameters analyzed during technical analysis of a project. (any 3 parameters – 3 marks each i.e.
3 X 3marks = 9 marks; conclusion- 1 mark) 10 marks
Answer : Parameters analyzed during technical analysis of a project :
1. Objectives:
First, the project proposal must fall within the ambit of the stated mission of the sponsor(s). Next the, proposal must
be able to further the objectives and priorities of the sponsor(s). These must therefore be ascertained and clearly

2. recorded, along with detailed specifications for the output (product/service). Together, these constitute the basic
frame of reference for all future decisions. The private sector would usually expect a project to earn a high enough
profit, i.e. a stated level of return on investment. Only for core projects (which are intended to basically support
other highly profitable projects) may this requirement be relaxed. In contrast, the public sector generally has multiple
objectives and profitability normally takes a back seat. In
Q4. Write short notes on Cost Breakdown Structure(CBS).
(Explanation of Cost Break down Structure(CBS) including details it provides, categories of CBS , cost baseline – 3
marks ; Characteristics of Cost Breakdown Structure -2; Five major forms of cost breakdown structure- 3 marks,
Principle of cost breakdown structure- 2 marks) 10 marks
Answer : Cost breakdown structure :
A cost breakdown structure (CBS) is simply a way of breaking down and organizing costs in a structured fashion. If
you have experience with project management, you will probably be familiar with the concept of a work breakdown
structure (WBS).
Q5. Briefly explain the different steps or methodologies of project risk management?
(1.67 marks for each step, i.e 6 X 1.67 marks= approx. 10 marks)
Answer : Steps of project risk management :
1. Embed risk management as an integral part of the project.
Stakeholder buy-in and support is very important to achieve a successful risk management process. It is a good
practice to ensure that there are demonstrable benefits to illustrate this approach and make risk management part
of the day to day operations.
Q6. Briefly describe the key project contracts under SPV (Special Purpose Vehicle) for infrastructure projects.
(Key project contracts - 3 marks each, i.e 3 X 3 marks =9 marks; conclusion-1 mark)
Answer : Key project contracts under SPV for infrastructure projects :
1.Lump Sum Contract :
In a lump sum contract, the owner has essentially assigned all the risk to the contractor, who in turn can be expected
to ask for a higher markup in order to take care of unforeseen contingencies. Beside the fixed lump sum price, other
commitments are often made by the contractor in the form of submittals such as a specific schedule, the
management reporting system or a quality control
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