Magazine analysis

1. The shot type that has been used is a mid/long
shot. This is to show the natural facial expression
and the body language of Ellie Golding. Her body
language and facial expression is very natural this
would appeal to the target audience as they feel
as though could approach her and would aspire
to be like her. It also gives the magazine a
friendlier image.
The colours that have been used are bright and pastel
colours these colours are selected to show that it is a
summer addition. The colours on the front cover are
bright and eye catching, making more people want to
read the magazine. The mast heads colour is slightly
saturated; this is a method that would appeal to the
B/C1 socio economic groups as it creates an informal
image.
Skyline
Masthead- The name of the magazine GLAMOUR is
English, “meaning good looks”. This creates a feminine
image for the magazine. It would appeal to the target
audience as they can relate to the feminine image. It is
bold to show the importance of the name. the masthead
is at the top of the page as it is the most important
information, so when other magazines are stacked on
top or covering the magazine you can still see the top of
the magazine therefore the magazine want to put the
masthead at the top to catch the readers eye and to
show the readers what magazine it is. The cover star
covers the masthead. They have done this as they are
confident in their brand and that people will know the
name of the magazine; also they feel that the cover star
is the most important thing on the cover. The masthead
is bold and bright to stand out and catch the audiences
attention.
Cover lines- there are quite a lot of cover lines
around the magazine, appealing to A/B/C1 target
audience. Most of the cover lines are based on fashion,
beauty an d lifestyle, this would appeal to the feminine
audience as they can relate to these topics are more
commonly interested in them. The cover lines around
the outside of the main image to show the importance
of the star. The mode of address is formal as they
haven’t used a range of linguistic devices making it a
more formal image, this would appeal to the target
audience as they can relate to this image.
Direct Address – having Ellie Golding making
direct eye contact with the audience, this gives a friendlier
and more approachable image, making the audience want
to aspire to be like her. It would appeal to the target
audience as they can relate to this natural and friendly
expression, making them want to read the magazine. It
also shows that she is confident of her looks and would
make the audience to want to be like her and be confident
in the way that she looks.
Main Image- the main image is over Ellie
Golding a celebrity. They have used her as the main
image to create star power, which acts as an
ambassador for the magazine making more people
want to buy the magazine. They have used a
mid/long shot of the star to show the audience the
way in which she is presenting herself. Ellie Golding
is a thin and attractive celebrity, the magazine have
used a cover star like this as the audience would
aspire to be like her. They have chosen Ellie
Golding for her fame through music, which has a
very large fan base, so even if you’re not a fan of
the magazine, due to Ellie Golding staring in it more
people are going to buy it to read about their idol.
Anchorage One of the biggest headings
on the page which is just a bit smaller than the
masthead is the word ‘Ellie’ in large capital
letters so that it draws attention. They want
people to know that such a big star is on their
cover. They also haven’t written her surname
confident people will know her as ‘Ellie’. By just
using her first name it is personal to the
audience and makes them feel as if they know
her. This would appeal to the target audience
as they can fell like they are know her and by
reading this magazine they will find out
personal information.
Slogan-
This has been used to boost
about the magazine and show
the audience that they should
buy this magazine as it is better
than any other magazine. This
will appeal to the target
audience as they will want to
buy the ‘best magazine’.
The target audience for this magazine is
mainly feminine based. I can see this
through use of cover lines and the fact
that they have used a female for their
main image shows that that who they
are aiming at. It is also has used
techniques such as colours, mode of
address and use of image to create a
informal image which would appeal to
the B/C1 Socio economic groups.