Presentation for MediaBarCamp 2013

1. Liberal Campaign in Sweden

3. Campaign: Give all people
access to healthcare
(including people who are
illegal immigrants/sans-
papiers)
Manifestation
Campaigns in public places
Online campaign
Debate articles
Debates in schools
Information campaigns in schools

4. Campaign Challenges
O How do you get
people’s attention?
O Access to schools
and public places
O Lack of media
attention
O How to get
members to
participate
frequently?

5. Time + Forgetfulness = Your Enemy
Challenge: To get people to participate
Time and forgetfulness hinders people from
participating (in real life or/and online)

6. Preparation is key
Who would be interested in
participating in our
campaign?
Contact
Follow up with people you
have contacted
(forgetfulness…)
Make it easy (people have
”no” time to participate)
Create FB event, send e-
mails, promote your
campaign events at other
events, face-to-face etc.

8. O Who are you
targeting?
O Where can you
find your target
group?
O Campaign started in
the summer –
parks, festivals, city
centre, metro
stations etc.
O When the schools
started: school
debates, school
presentations…

9. Online Campaigning
Social Media Campaign Events
Debate article +
contact people to write
about our
campaign/issue on
blogs/twitter/FB

10. Don’t forget to say
“Thank You”