Website designing is one of the most important pillars on which the success of the website stands. Thus there are many factors to be considered for company’s web design.

1. Website Design & Brand Value:
Are they really connected?
Website designing is one of the most important pillars on which the success of the
website stands. Thus there are many factors to be considered for company’s web
design. However brand value is very important of all these factors. This is because if
the site is designed for a quite well known company or service then the design
should be such that it is familiar to the people who are going to visit the site.
Few of the factors which should be kept in mind while looking into building the
brand value with the help of website design. Below are few of the important ones
mentioned which are considered so by web design in London.
Personality
What kind of message you want to convey through the design is what comes
under this personality of the site. What kind of image your site carries
whether it is professional or a funky one? This would affect how the website
is designed and what kind of ‘feel’ users would get when they visit the site.
Colors used in designing
What kind of brand building you want on your site for the services or
products that are available on your website depend greatly on the colors
which are used in designing the website. Every color has a different feel. Like
the color combination which is to be used for a website of play school for
children cannot be used for the site of medical services. In most of the cases
companies use the same company colors which are associated with them like
the ones which appear on the marketing material. Designers often use the
colors in the site design which are present in the company’s logo.
Colors can also evoke a certain sense without graphics as well. Like the color
cool blue appear calming and silver and gray give a professional feel.
Consistent message delivery
If the website keeps on changing in designing terms then it may harm the
brand of your services. Thus being consistent in the web design is very
important. By doing so the users feel assured that they have not landed on
any alien site when they revisit your site after redesigning. Also using a

2. common design throughout the website is a better option compared to
utilizing a completely different design for each page of the website.
It is difficult to keep all pages exactly same without any variation but the
pages should fit in the overall scheme of the design. Different graphics can be
used on different pages but theme of all these should be same.
Another benefit of being consistent in design is that the same stylesheets can
be used multiple times. Also the website loads much faster compared to the
other scenario where different pages have different designs.
Content Management
The type of content which is used on one’s site plays an important role setting
the image of the site in mind by users. Reviewing the websites of competitors
to find out the type of content they use and then based on it one can
determine what type of content should be used on their site.
Social media plays an important role today in a site’s reputation thus it should
be integrated into the site design because these social networks can get
important backlinks to the site.
Thus all these important aspects should be considered and taken into account
seriously when any website is to be designed to grow the brand value of the
organization. In London web design firms are already coming up with extraordinary
ideas for web designs for growing company’s reputation.