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Internet Marketing Analysis

                       “Intelligence to understand
                       how to grow your business”

866.501.5758   •   www.smartfindsmarketing.com
SmartFinds Internet Marketing is a
                                                 digital marketing agency dedicated to
                                                 one thing: helping you drive business
                                                 through Internet marketing.

                                                 Today’s web is a game changer for
                                                 businesses, with powerful new tools for
                                                 engaging with customers.

                                                 We leverage our 15 years of experience
                                                 in the Internet industry to help you
                                                 create successful online customer
                                                 relationships, giving you a powerful
                                                 marketing edge.



866.501.5758   •   www.smartfindsmarketing.com
Internet Marketing Analysis
The volume of information that is available
about a website, search terms and
competitors is staggering.

While much of this information can be
“reported”, the real benefit to a business
comes from interpreting all data.

Data interpretation and analysis for
revenue generation.




866.501.5758   •   www.smartfindsmarketing.com
An examination of the complex,
        it's elements and their relations




866.501.5758   •   www.smartfindsmarketing.com
Website Metrics
 How does the Internet community perceive
  your website?

 What is the Google Page Rank of each
  page of your website?

 What is your link popularity of your domain
  name with the top search engines?

 What is your traffic rank?

 These any many other data points…..




866.501.5758   •   www.smartfindsmarketing.com
Competitor Metrics
 Businesses that sell the same products
  and services are competitors.

 How does the Internet community
  perceive their website’s data points?

 How does your website’s data points
  measure up against your competitors?




866.501.5758   •   www.smartfindsmarketing.com
Keyword Analysis
 Research your products and services

 Know how people seek your products

 Find a balance between high search
  volume and lower competing web pages

 Plan a long term goal of terms that may
  take longer for ranking position.

 Plan a short term goal of terms that will
  take less time for ranking position.




866.501.5758   •   www.smartfindsmarketing.com
Competition Research
 Competition on the Internet is different
  from a competitor

 Competition is any web page that has a
  keyword or phrase that you are seeking
  to be ranked.

 Competition web pages take up a
  ranking position in search results.

 Know the competing web pages.




866.501.5758   •   www.smartfindsmarketing.com
Market Research
 Other than your website’s metrics,
  keywords, competition and competitors we
  need to learn what else is on the Internet
  regarding your business, your industry,
  your products and your services.

 What is going on in the social space like
  Forums, Blogs, Networks, Communities.

 Where are your customers on the web?

 How do you reach them?




866.501.5758   •   www.smartfindsmarketing.com
Your Strategy, Plan and Execution
 It is not enough to gather all the data
  about the various aspects of your
  marketing plan.

 You have to interpret the data to identify
  how you will proceed to meet your
  business objective of growth and
  revenue.




866.501.5758   •   www.smartfindsmarketing.com
Review, Review, Review
 Don’t forget to check back on your
  research at regular intervals to see if
  anything has changed.

 Interpret the results of your plan to
  identify changes need to your plan.

 ….or you can have us work through all
  of the Internet Marketing Analysis for
  you.




866.501.5758   •   www.smartfindsmarketing.com
Creative Strategies.
          Resourceful Methods.
            Innovative Ideas.
 Connecting you with the Right Audience.

Use the full power of the Internet with us!




866.501.5758   •   www.smartfindsmarketing.com
Come Visit Us on the Web
                             or Contact Us Toll-Free
                                 866.501.5758
                         www.smartfindsmarketing.com




866.501.5758   •   www.smartfindsmarketing.com

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Smartfinds Internet Marketing Analysis

  • 1. Internet Marketing Analysis “Intelligence to understand how to grow your business” 866.501.5758 • www.smartfindsmarketing.com
  • 2. SmartFinds Internet Marketing is a digital marketing agency dedicated to one thing: helping you drive business through Internet marketing. Today’s web is a game changer for businesses, with powerful new tools for engaging with customers. We leverage our 15 years of experience in the Internet industry to help you create successful online customer relationships, giving you a powerful marketing edge. 866.501.5758 • www.smartfindsmarketing.com
  • 3. Internet Marketing Analysis The volume of information that is available about a website, search terms and competitors is staggering. While much of this information can be “reported”, the real benefit to a business comes from interpreting all data. Data interpretation and analysis for revenue generation. 866.501.5758 • www.smartfindsmarketing.com
  • 4. An examination of the complex, it's elements and their relations 866.501.5758 • www.smartfindsmarketing.com
  • 5. Website Metrics  How does the Internet community perceive your website?  What is the Google Page Rank of each page of your website?  What is your link popularity of your domain name with the top search engines?  What is your traffic rank?  These any many other data points….. 866.501.5758 • www.smartfindsmarketing.com
  • 6. Competitor Metrics  Businesses that sell the same products and services are competitors.  How does the Internet community perceive their website’s data points?  How does your website’s data points measure up against your competitors? 866.501.5758 • www.smartfindsmarketing.com
  • 7. Keyword Analysis  Research your products and services  Know how people seek your products  Find a balance between high search volume and lower competing web pages  Plan a long term goal of terms that may take longer for ranking position.  Plan a short term goal of terms that will take less time for ranking position. 866.501.5758 • www.smartfindsmarketing.com
  • 8. Competition Research  Competition on the Internet is different from a competitor  Competition is any web page that has a keyword or phrase that you are seeking to be ranked.  Competition web pages take up a ranking position in search results.  Know the competing web pages. 866.501.5758 • www.smartfindsmarketing.com
  • 9. Market Research  Other than your website’s metrics, keywords, competition and competitors we need to learn what else is on the Internet regarding your business, your industry, your products and your services.  What is going on in the social space like Forums, Blogs, Networks, Communities.  Where are your customers on the web?  How do you reach them? 866.501.5758 • www.smartfindsmarketing.com
  • 10. Your Strategy, Plan and Execution  It is not enough to gather all the data about the various aspects of your marketing plan.  You have to interpret the data to identify how you will proceed to meet your business objective of growth and revenue. 866.501.5758 • www.smartfindsmarketing.com
  • 11. Review, Review, Review  Don’t forget to check back on your research at regular intervals to see if anything has changed.  Interpret the results of your plan to identify changes need to your plan.  ….or you can have us work through all of the Internet Marketing Analysis for you. 866.501.5758 • www.smartfindsmarketing.com
  • 12. Creative Strategies. Resourceful Methods. Innovative Ideas. Connecting you with the Right Audience. Use the full power of the Internet with us! 866.501.5758 • www.smartfindsmarketing.com
  • 13. Come Visit Us on the Web or Contact Us Toll-Free 866.501.5758 www.smartfindsmarketing.com 866.501.5758 • www.smartfindsmarketing.com