Bringing TV back to the television

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A presentation on the semantic opportunities that are enabled by integrating social networks, broadcast and on demand content. Rather than add media to social networks, we believe that broadcast TV is the social wavefront which can then drive semantic links to existing and new social networks.

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  • square plug analogy
  • square plug analogy
  • square plug analogy












  • Richards Mum example
  • Original Programme:• Synopsis/external links
    • Genre/Classification/Restriction
    • Schedules/History

    Content Owner: • Edit Decision Lists
    • Script
    • Cast, Crew & Location data
    • Core categorisation

    Trusted Content Providers: • Semantic Advertising/placement
    • Additional commentary
    • Related programming
    • External Content/Viral links
    • Additional Contextual metadata

    Global Community: • Personal Content (Flickr, Facebook, blogs etc)
    • External references (Youtube, web sites)
    • Conversations (Twitter, Chat, SMS etc)
    • Emotional tags (explict or gesture-based)
  • Original Programme:• Synopsis/external links
    • Genre/Classification/Restriction
    • Schedules/History

    Content Owner: • Edit Decision Lists
    • Script
    • Cast, Crew & Location data
    • Core categorisation

    Trusted Content Providers: • Semantic Advertising/placement
    • Additional commentary
    • Related programming
    • External Content/Viral links
    • Additional Contextual metadata

    Global Community: • Personal Content (Flickr, Facebook, blogs etc)
    • External references (Youtube, web sites)
    • Conversations (Twitter, Chat, SMS etc)
    • Emotional tags (explict or gesture-based)
  • Original Programme:• Synopsis/external links
    • Genre/Classification/Restriction
    • Schedules/History

    Content Owner: • Edit Decision Lists
    • Script
    • Cast, Crew & Location data
    • Core categorisation

    Trusted Content Providers: • Semantic Advertising/placement
    • Additional commentary
    • Related programming
    • External Content/Viral links
    • Additional Contextual metadata

    Global Community: • Personal Content (Flickr, Facebook, blogs etc)
    • External references (Youtube, web sites)
    • Conversations (Twitter, Chat, SMS etc)
    • Emotional tags (explict or gesture-based)
  • Original Programme:• Synopsis/external links
    • Genre/Classification/Restriction
    • Schedules/History

    Content Owner: • Edit Decision Lists
    • Script
    • Cast, Crew & Location data
    • Core categorisation

    Trusted Content Providers: • Semantic Advertising/placement
    • Additional commentary
    • Related programming
    • External Content/Viral links
    • Additional Contextual metadata

    Global Community: • Personal Content (Flickr, Facebook, blogs etc)
    • External references (Youtube, web sites)
    • Conversations (Twitter, Chat, SMS etc)
    • Emotional tags (explict or gesture-based)
  • Original Programme:• Synopsis/external links
    • Genre/Classification/Restriction
    • Schedules/History

    Content Owner: • Edit Decision Lists
    • Script
    • Cast, Crew & Location data
    • Core categorisation

    Trusted Content Providers: • Semantic Advertising/placement
    • Additional commentary
    • Related programming
    • External Content/Viral links
    • Additional Contextual metadata

    Global Community: • Personal Content (Flickr, Facebook, blogs etc)
    • External references (Youtube, web sites)
    • Conversations (Twitter, Chat, SMS etc)
    • Emotional tags (explict or gesture-based)
  • Original Programme:• Synopsis/external links
    • Genre/Classification/Restriction
    • Schedules/History

    Content Owner: • Edit Decision Lists
    • Script
    • Cast, Crew & Location data
    • Core categorisation

    Trusted Content Providers: • Semantic Advertising/placement
    • Additional commentary
    • Related programming
    • External Content/Viral links
    • Additional Contextual metadata

    Global Community: • Personal Content (Flickr, Facebook, blogs etc)
    • External references (Youtube, web sites)
    • Conversations (Twitter, Chat, SMS etc)
    • Emotional tags (explict or gesture-based)
  • Original Programme:• Synopsis/external links
    • Genre/Classification/Restriction
    • Schedules/History

    Content Owner: • Edit Decision Lists
    • Script
    • Cast, Crew & Location data
    • Core categorisation

    Trusted Content Providers: • Semantic Advertising/placement
    • Additional commentary
    • Related programming
    • External Content/Viral links
    • Additional Contextual metadata

    Global Community: • Personal Content (Flickr, Facebook, blogs etc)
    • External references (Youtube, web sites)
    • Conversations (Twitter, Chat, SMS etc)
    • Emotional tags (explict or gesture-based)
  • Original Programme:• Synopsis/external links
    • Genre/Classification/Restriction
    • Schedules/History

    Content Owner: • Edit Decision Lists
    • Script
    • Cast, Crew & Location data
    • Core categorisation

    Trusted Content Providers: • Semantic Advertising/placement
    • Additional commentary
    • Related programming
    • External Content/Viral links
    • Additional Contextual metadata

    Global Community: • Personal Content (Flickr, Facebook, blogs etc)
    • External references (Youtube, web sites)
    • Conversations (Twitter, Chat, SMS etc)
    • Emotional tags (explict or gesture-based)
  • Original Programme:• Synopsis/external links
    • Genre/Classification/Restriction
    • Schedules/History

    Content Owner: • Edit Decision Lists
    • Script
    • Cast, Crew & Location data
    • Core categorisation

    Trusted Content Providers: • Semantic Advertising/placement
    • Additional commentary
    • Related programming
    • External Content/Viral links
    • Additional Contextual metadata

    Global Community: • Personal Content (Flickr, Facebook, blogs etc)
    • External references (Youtube, web sites)
    • Conversations (Twitter, Chat, SMS etc)
    • Emotional tags (explict or gesture-based)



























  • Bringing TV back to the television

    1. 1. Bringing TV back to the television Jonathan Marshall Slipstream.tv
    2. 2. Viewing
    3. 3. Viewing • Last decade has seen an exponential growth in IPTV services
    4. 4. Viewing • Last decade has seen an exponential growth in IPTV services • Most of the content was filmed for large screens but viewed on small displays
    5. 5. Viewing • Last decade has seen an exponential growth in IPTV services • Most of the content was filmed for large screens but viewed on small displays • Newer devices are bringing this content back to the TV e.g. Wii, Boxee
    6. 6. Interacting
    7. 7. Interacting • Remote controls are usually linked to the display device
    8. 8. Interacting • Remote controls are usually linked to the display device • Mobile phones and laptops are usually linked to the user
    9. 9. Interacting • Remote controls are usually linked to the display device • Mobile phones and laptops are usually linked to the user • Small format displays are ideal for User Interaction
    10. 10. Interacting • Remote controls are usually linked to the display device • Mobile phones and laptops are usually linked to the user • Small format displays are ideal for User Interaction • Apple Remote app
    11. 11. Missing link
    12. 12. Missing link • The challenge is linking the viewing device with the interaction device
    13. 13. Missing link • The challenge is linking the viewing device with the interaction device • Multiple interactions around the same viewing experience
    14. 14. Slipstream
    15. 15. Slipstream • Unified Content Guide
    16. 16. Slipstream • Unified Content Guide • Remote Recording
    17. 17. Slipstream • Unified Content Guide • Remote Recording • Recommendations
    18. 18. Slipstream • Unified Content Guide • Remote Recording • Recommendations • Personalisation
    19. 19. We believe that broadcast TV is the social   wavefront which will drive semantic links to existing and new social networks
    20. 20. Above the Line: Programme-level Metadata eline Original Programme Tim Below the Line: Contextual and Content Metadata
    21. 21. Above the Line: Programme-level Metadata eline Original Programme Tim Content Owner Below the Line: Contextual and Content Metadata
    22. 22. Above the Line: Programme-level Metadata eline Original Programme Tim Linked Open Data Below the Line: Contextual and Content Metadata
    23. 23. Above the Line: Programme-level Metadata eline Original Programme Tim User Data Below the Line: Contextual and Content Metadata
    24. 24. Above the Line: Programme-level Metadata eline Original Programme Tim Content Owner Linked Open Data User Data Below the Line: Contextual and Content Metadata
    25. 25. Data Sources
    26. 26. Data Sources • Content owner
    27. 27. Data Sources • Content owner • Broadcast SI
    28. 28. Data Sources • Content owner • Broadcast SI • Additional data from production systems
    29. 29. Data Sources • Content owner • Broadcast SI • Additional data from production systems • Open Linked Data e.g. IMDB, iPlayer, bleb
    30. 30. Data Sources • Content owner • Broadcast SI • Additional data from production systems • Open Linked Data e.g. IMDB, iPlayer, bleb • Integration with existing Social networks
    31. 31. Storage
    32. 32. Storage • All our data is aggregated and stored in a TV Anytime XML structure
    33. 33. Storage • All our data is aggregated and stored in a TV Anytime XML structure • all programmes are assigned a crid
    34. 34. Storage • All our data is aggregated and stored in a TV Anytime XML structure • all programmes are assigned a crid • Our backend server is cloud based to allow for scalability and peaks during live shows
    35. 35. Destinations
    36. 36. Destinations • MHEG application capable of running on over 19 million STBs in the UK
    37. 37. Destinations • MHEG application capable of running on over 19 million STBs in the UK • ANT browser implementation (10m STB)
    38. 38. Destinations • MHEG application capable of running on over 19 million STBs in the UK • ANT browser implementation (10m STB) • Flash Lite running on PS3 and next generation of STBs
    39. 39. Destinations • MHEG application capable of running on over 19 million STBs in the UK • ANT browser implementation (10m STB) • Flash Lite running on PS3 and next generation of STBs • iPhone and iPad webapps (native in development)
    40. 40. Conclusions
    41. 41. Conclusions • No need to invent any new technologies
    42. 42. Conclusions • No need to invent any new technologies • The data is out there
    43. 43. Conclusions • No need to invent any new technologies • The data is out there • Separate the UI from the viewing experience
    44. 44. Q&A jonathan@slipstream.tv +44 7 801 701 101

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