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1. Media Planning
and Auditing
Process
Your Company Name
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2. AGENDA
AGENDA
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AGENDA
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AGENDA
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AGENDA
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AGENDA
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AGENDA
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01 03 05
02 04 06
www.companyname.com 2
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www.companyname.com 3
ABOUT THE PRODUCT
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01
02
03
04
05
06
www.companyname.com 4
COMMUNICATION STRATEGY
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5. Your Text
Here
TEXT HERE
TEXT HERE
TEXT HERE
TEXT HERE
TEXT HERE
TEXT HERE
TEXT HERETEXT HERE
TEXT HERE
TEXT HERE
TEXT HERE
TEXT HERE
TEXT HERE
TEXT HERE
TEXT HERE
TEXT HERE
TEXT HERE
www.companyname.com 5
AUDIENCE RESEARCH
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6. JAN FEB MAR
APR MAY JUN
JUL AUG SEP
OCT NOV DEC
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www.companyname.com 6
KEY TIMELINES AND DEADLINE
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7. OUR OBJECTIVES
Values Communication Satisfaction Product Engage
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www.companyname.com 7
MEDIA OBJECTIVES
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8. Step 01
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Step 02
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Step 03
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Text
Here
Text
Here
Text
Here
www.companyname.com 8
MEDIA OBJECTIVES
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9. TARGET
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Your Text Here
AUDIENCE
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www.companyname.com 9
TARGET AUDIENCE
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10. 45%
47%
39%
30%
22%
3%
5%
22%
0% 20% 40% 60% 80% 100%
Broadcast/
Cable TV
Advanced
TV
Mobile
video
Digital
video
Maintain Decrease
68%
58%
48%
33%
Net optimism (increase Minus Decrease)
www.companyname.com 10
SPENDING DIRECTION CONSIDERATIONS
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11. OPTION AThis slide is 100% editable.
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CR
TIVE
EA
www.companyname.com 11
CREATIVE DIRECTION CONSIDERATIONS
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12. Buyer’s Journey KPIsSales and Marketing
Process
Visitors
Leads
Marketing
Qualified
Leads
Sales
Qualified
Leads
Text Here
Text Here
Text Here
Awareness
Consideration
Decision
www.companyname.com 12
MEDIA KPI DEVELOPMENT
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13. This slide is 100% editable.
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www.companyname.com 13
COMMUNICATION GOALS
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14. www.companyname.com 14
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INSPIRE
ENGAGE
C0NNECT
NURTUR
E
SPREAD THE WORD
COMMUNICATION GOALS
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15. video
social
Out Door
Display
TV
Print
Mobile Radio
YOUR
TEXT HERE
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www.companyname.com 15
MEDIA MIX OPTIMIZATION
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16. Brand
Leads
Sales
Loyalty
20
30
40
50
40 30
20 10
20
30 25 30
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Text Here Text Here Text Here Text Here
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www.companyname.com 16
CAMPAIGN PERFORMANCE
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17. 55% 85%
Text Here Text Here
AD Fraud
!
!
Brand Safety
48%
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75%
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40%
20%
TRA Score
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Viewability
30% 40%
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Industry
Snapshot
www.companyname.com 17
AGENCY PERFORMANCE
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18. 02
03
04
0501
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www.companyname.com 18
AGENCY PERFORMANCE
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19. Website Visitors
Purchases Installs Sign-ups
High- Value Actions Video Views
TRAFFIC
ENAGAGEMENT
CONVERSION
www.companyname.com 19
MEDIA KPIs PERFORMANCE EVALUATION
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20. Text Here
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www.companyname.com 20
MARKETING STRATEGY
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www.companyname.com 21
MARKETING STRATEGY
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22. This slide is 100% editable.
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26%
21%
18%
14%
11%
7%
3%
TEXT HERE
TEXT HERE
TEXT HERE
TEXT HERE
TEXT HERE
TEXT HERE
TEXT HERE
www.companyname.com 22
MEDIA BUDGET
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23. Media
Spend
Traffic Sales
Online
Offline
www.companyname.com 23
OPTIMIZING MEDIA BUDGET
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Men40%
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women80%
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www.companyname.com 24
GEOGRAPHICAL SEGMENTATION
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Primary Target
Group
Primary Target
Group
Secondary Target
Group
Secondary Target
Group
Primary &
Secondary
Target Group
www.companyname.com 25
TARGET GROUP SEGMENTATION
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$CLOSE PURCHASE
TEXT HERE
TEXT
HERE
TEXT
HERE
TEXT
HERE
TEXT
HERE
TEXT
HERE
www.companyname.com 26
SALES CYCLE AND SEASONAL INSIGHT
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27. 2017
2018
2019
2020
2021
2022
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www.companyname.com 27
SALES CYCLE AND SEASONAL INSIGHT
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28. Post Purchase
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Post visit
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During Visit
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Purchase
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Pre Visit
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www.companyname.com 28
CORE STRATEGIC AUDIENCE
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29. This slide is 100% editable.
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Text Here 01
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Behavioral
PsychographicGeographic
Socialgraphic
Demographic
Target
Marketing
04 01
03 02
www.companyname.com 29
CORE STRATEGIC AUDIENCE
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30. 8%
7%
35%
20%
16%
14%
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www.companyname.com 30
CORE STRATEGIC AUDIENCE
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31. TEXT HERE
TEXT HERE
TEXT HERE
TEXT HERE
TEXT HERE
www.companyname.com 31
SETTING CAMPAIGN METRICS
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32. www.companyname.com 32
ADDITIONAL
SLIDES
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33. This slide is 100%
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www.companyname.com 33
OUR MISSION
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34. ANITA SMITH
CEO & Founder
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JULIE SMITH
Managing Director
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JASS SMITH
Product Manager
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MARY SMITH
Finance Manager
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www.companyname.com 34
OUR TEAM
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35. www.companyname.com 35
PETER SMITH
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CEO & Founder
JOHN SMITH
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Managing Director
MARRY SMITH
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Finance Manager
ANITA SMITH
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Product Manager
ABOUT US
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36. www.companyname.com 36
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YourTextHere
OUR GOAL
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37. Your Text Here
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50% 65% 80%
www.companyname.com 37
COMPARISON
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38. 20
40
55
65
110
120
150
0
50
100
150
Complaint 1 Complaint 2 Complaint 3 Complaint 4 Complaint 5 Complaint 6 Complaint 7
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FINANCIAL
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39. This slide is 100% editable. Adapt it to your needs and capture your
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MICHAEL SMITH
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BETHANY LEVENSTOUN
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QUOTES
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40. This slide is 100% editable.
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15% 35% 85%70%
www.companyname.com 40
SEGEMENTATION
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41. Text Here
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25%
87% 47%
54%
62%
www.companyname.com 41
LOCATION
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2017
2018
2019
2020
2021
www.companyname.com 42
TIMELINE
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POST IT
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COMPANY NEWS
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needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable.This slide is 100% editable
This slide is 100% editable. Adapt it to your needs and capture
your audience's attention.
www.companyname.com 44
NEWSPAPER
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45. Text Here
This slide is 100% editable. Adapt
it to your needs and capture your
audience’s attention.
Text Here
This slide is 100% editable. Adapt
it to your needs and capture your
audience’s attention.
Text Here
This slide is 100% editable. Adapt
it to your needs and capture your
audience’s attention.
Text Here
This slide is 100% editable. Adapt
it to your needs and capture your
audience’s attention.
TEXT
HERE
TEXT
HERE
TEXT
HERE
TEXT
HERE
Your Text
Here
www.companyname.com 45
PUZZLE
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46. This slide is 100% editable. Adapt it to your needs and
capture your audience's attention. This slide is 100%
editable. Adapt it to your needs and capture your audience's
attention. This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Adapt it to your needs and capture your audience's attention.
This slide is 100% editable.
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
www.companyname.com 46
TARGET BOARD WITH THREE DART
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47. This slide is 100% editable.
Adapt it to your needs and capture
your audience's attention.
This slide is 100% editable.
Adapt it to your needs and capture
your audience's attention.
This slide is 100% editable.
Adapt it to your needs and capture
your audience's attention.
This slide is 100% editable.
Adapt it to your needs and capture
your audience's attention.
Text
Here
Text
Here
Text
Here
Text
Here
www.companyname.com 47
CIRCULAR
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48. OPTION - A
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention. This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
OPTION - B
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention. This slide is
100% editable. Adapt it to
your needs and capture
your audience's attention.
OPTION - C
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention. This slide is
100% editable. Adapt it to
your needs and capture
your audience's attention.
www.companyname.com 48
VENN
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49. Text Here
Text Here
Text Here
Text Here
Text Here
Text Here
BRAND
www.companyname.com 49
MIND MAP
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50. www.companyname.com 50
LEGO
This slide is 100% editable. Adapt it to
your needs and capture your audience's
attention. This slide is 100% editable. Adapt
it to your needs and capture your audience's
attention.
This slide is 100% editable. Adapt it to
your needs and capture your audience's
attention. This slide is 100% editable. Adapt it
to your needs and capture your audience's
attention.
This slide is 100% editable. Adapt it to
your needs and capture your audience's
attention. This slide is 100% editable. Adapt
it to your needs and capture your audience's
attention.
Text Here
Text Here Text Here
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51. Text Here
This slide is 100% editable. Adapt it to
your needs and capture your audience’s
attention.
Text Here
This slide is 100% editable. Adapt it to
your needs and capture your audience’s
attention.
Text Here
This slide is 100% editable. Adapt it to
your needs and capture your audience’s
attention.
01 02 03
www.companyname.com 51
SILHOUETTES
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52. This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Mary Smith
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Peter Smith
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Carol Smith
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
John Smith
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Anita Smith
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
John Smith
www.companyname.com 52
ORGANIZATIONAL CHAT
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53. www.companyname.com 53
OPTION - A
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention. This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
OPTION - B
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention. This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
OPTION - C
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention. This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
OPTION - D
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention. This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
BULB OR IDEA
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54. This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
This Slide Is 100% Editable.
www.companyname.com 54
MAGNIFIER GLASS
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55. This slide is 100% editable.
Adapt it to your needs and capture
your audience's attention.
This slide is 100% editable.
Adapt it to your needs and capture
your audience's attention.
This slide is 100% editable.
Adapt it to your needs and capture
your audience's attention.
This slide is 100% editable.
Adapt it to your needs and capture
your audience's attention.
This slide is 100% editable.
Adapt it to your needs and capture
your audience's attention.
www.companyname.com 55
BAR GRAPH
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56. 04
03
02
01
This slide is 100% editable. Adapt it to
your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to
your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to
your needs and capture your audience's attention.
This slide is 100% editable. Adapt it to
your needs and capture your audience's attention.
www.companyname.com 56
FUNNEL
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57. www.companyname.com 57
Thank You
Address
# street number, city, state
Contact Numbers:
08785644562
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58. D o w n l o a d t h i s d e c k a s a n
E d i t a b l e P o w e r P o i n t P r e s e n t a t i o n o n
S l i d e T e a m
You can download this complete deck from www.slideteam.net -> 'Complete Decks' ->
‘Media Planning And Auditing Process’