How media use the psychology to influence the image video preferences in advertising with morals values in it.

1. Culture through Advertisement
Presented to:
Dr Farida Batool
Presented by:
M.Sohaib Afzaal MCS-15

2. How culture factors influence on human
behavior through advertisement
and play a significant role on child psychology?

3. "Culture is a like dropping an Alka-seltzer into a glass - you
don't see it, but somehow it does something"
Hans Magnus Enzensberger

4. Cultural Impact of Advertisement

6. Language in Advertising
• It may seem somewhat obvious to state that language is key to effective
cross cultural advertising. However, the fact that companies persistently fail
to check linguistic implications of company or product names and slogans
demonstrates that such issues are not being properly addressed.

7. Communication Style in Advertising
• Understanding the way in which other cultures communicate allows the
advertising campaign to speak to the potential customer in a way they
understand and appreciate.

8. Colours, Numbers and Images in Advertising
• Even the simplest and most taken for granted aspects of advertising need
to be inspected under a cross cultural microscope. Colours, numbers,
symbols and images do not all translate well across cultures.

9. Cultural Values in Advertising
• When advertising abroad, the cultural values underpinning the society must
be analyzed carefully.
• By way of conclusion, we can see that the principles of advertising run
through to cross cultural advertising too. That is - know your market, what
is attractive to them and what their aspirations are.

10. Feminism in Advertising

11. Idolatry
• The sales strategy was direct and "rational", describing the products and
their qualities, linking these to common sense advantages such as saving
tine, money or energy
• The texts are often dispassionate and elaborately reasoned, presumptive of
audience intensity of interest and willingness to read great quantities of
advertising copy

12. Iconology
• The goods are still icons with captured qualities, such as cars
symbolizing modernity, soaps symbolic of family integrity, shoes
signifying sobriety or status Similarly, the art work used exemplars of
reigning social values, not typical consumers, showing a "class, not
mass" appeal.

13. Narcissism
• The themes of narcissistic advertising were self transformation toward
glamour, romance, sensuality and the "black magic" of being able to
control the perceptions and attitudes of others towards ones self.

14. Totenism
• All that's required is buying the correct gear, whose meaning is conveyed
through its advertising and use of symbols Consistent with this group
related consumption pattern, the ads emphasize friendships, groups and
leisure social activities, with the emphasis on an activity.

15. Media theories in Advertisement
• Magic Bullet
• Cultivation
• Uses of Gratification

16. How media shape culture through
advertisements?

18. References
• https://makewealthhistory.org/2011/10/26/the-trouble-with-advertising-2/
• https://www.commisceo-global.com/blog/culture-in-advertising
• http://acrwebsite.org/volumes/6737/volumes/v14/NA-14
• http://www.apa.org/pubs/info/reports/advertising-children.aspx
• https://www.psychologytoday.com/us/blog/media-
spotlight/201307/television-commercials-and-your-child