Brooke McMillan, Senior Digital Strategist, Gray Digital GroupTwitter Handle: @McMillanATX
The Facebook “free train” has left the station, but should you abandon your page for another social network or should you stick around and “pay to play”? Learn more about how and when to promote posts on Facebook and how even the smallest of budgets can leverage Facebook Ads.
Delivering your content in a creative way is key to your success in social media. Using video and storytelling are proven ways to get your customer's attention. But,
How do you tell stories in a digital medium?
How can you use videos, photos and more tools to make your story more effective?
Brooke McMillan, Senior Digital Strategist, Gray Digital GroupTwitter Handle: @McMillanATX
The Facebook “free train” has left the station, but should you abandon your page for another social network or should you stick around and “pay to play”? Learn more about how and when to promote posts on Facebook and how even the smallest of budgets can leverage Facebook Ads.
Delivering your content in a creative way is key to your success in social media. Using video and storytelling are proven ways to get your customer's attention. But,
How do you tell stories in a digital medium?
How can you use videos, photos and more tools to make your story more effective?
11 Steps to a Successful Nonprofit Social Media StrategyJulia Campbell
Creating a strategy for using social media is no longer optional for nonprofits. Social media tools include a fast-changing and constantly growing collection of web-based and mobile technologies. These tools turn formerly broadcast and one-way messages into an interactive conversation and can be hugely effective for social change organizations.
Nonprofits use a wide range of social media tools (video, audio, digital text, photos, games) to share their content socially. However, in the rush to get on the Facebook and Twitter bandwagons, many nonprofits ignore the strategy and planning required to achieve success in social media.
In this session, we will outline the 11 steps that your organization can take to create a strategy and plan for your social media efforts. A little planning goes a long way!
In this session, we will learn:
• Why you need to recruit a dynamic and working Social Media Committee
• How to plan for success on social media and be able to measure it
• Tools to work smarter
Pink Slime. The Boy Scouts of America. Trayvon Martin. Each of these news stories started with an online petition that led to real, tangible impact. Each represents the power that people and organizations have today to engage and motivate hundreds and thousands of supporters to take action. The internet, social networks and mobile technology provide an unprecedented opportunity to increase the efficiency and impact of the time proven model of collective action, but you still need a story. Learn lessons from Change.org about how to not only tell a good story, but how to tell the right story.
Takeaways:
> Key elements of online campaigns that tell an engaging story for your cause, campaign or organization
> How to tell the right story to meet your objectives and align with your campaign strategies
> Overview of tactics to motivate supporters and create the biggest impact with your story, such as online petitions, social media, email, SMS, etc.
This webinar was presented on Tuesday, June 11 as part of the Tech Tuesday webinar series for nonprofits at 4good.org.
Slides 17-23 on storytelling narratives courtesy of Kate Stayman-London (http://katestaymanlondon.com).
Engaging Your Library Community Through Storytelling and Social MediaJulia Campbell
This presentation details key steps that libraries can take to craft their story using digital tools like social media, blogs and video. Participants will learn why storytelling is so vital to a successful nonprofit marketing and fundraising strategy, and how they can use their organization’s stories to grow support and engage communities. Presentation given at the 2016 New Hampshire Library Trustees Annual Conference.
11 Steps to a Successful Nonprofit Social Media StrategyJulia Campbell
Creating a strategy for using social media is no longer optional for nonprofits. Social media tools include a fast-changing and constantly growing collection of web-based and mobile technologies. These tools turn formerly broadcast and one-way messages into an interactive conversation and can be hugely effective for social change organizations.
Nonprofits use a wide range of social media tools (video, audio, digital text, photos, games) to share their content socially. However, in the rush to get on the Facebook and Twitter bandwagons, many nonprofits ignore the strategy and planning required to achieve success in social media.
In this session, we will outline the 11 steps that your organization can take to create a strategy and plan for your social media efforts. A little planning goes a long way!
In this session, we will learn:
• Why you need to recruit a dynamic and working Social Media Committee
• How to plan for success on social media and be able to measure it
• Tools to work smarter
Pink Slime. The Boy Scouts of America. Trayvon Martin. Each of these news stories started with an online petition that led to real, tangible impact. Each represents the power that people and organizations have today to engage and motivate hundreds and thousands of supporters to take action. The internet, social networks and mobile technology provide an unprecedented opportunity to increase the efficiency and impact of the time proven model of collective action, but you still need a story. Learn lessons from Change.org about how to not only tell a good story, but how to tell the right story.
Takeaways:
> Key elements of online campaigns that tell an engaging story for your cause, campaign or organization
> How to tell the right story to meet your objectives and align with your campaign strategies
> Overview of tactics to motivate supporters and create the biggest impact with your story, such as online petitions, social media, email, SMS, etc.
This webinar was presented on Tuesday, June 11 as part of the Tech Tuesday webinar series for nonprofits at 4good.org.
Slides 17-23 on storytelling narratives courtesy of Kate Stayman-London (http://katestaymanlondon.com).
Engaging Your Library Community Through Storytelling and Social MediaJulia Campbell
This presentation details key steps that libraries can take to craft their story using digital tools like social media, blogs and video. Participants will learn why storytelling is so vital to a successful nonprofit marketing and fundraising strategy, and how they can use their organization’s stories to grow support and engage communities. Presentation given at the 2016 New Hampshire Library Trustees Annual Conference.
9. 殭屍片的淵源
當代殭屍恐怖片祖師爺喬治羅米洛
(George A. Romero)
作品:活死人之夜、活人生吃、死人
末日、活屍禁區、活死人之島、生人勿
近……
經典中的經典:The night of The Living
dead(1968)
班雅明(Benjamin)的寓言式批判
現代主義、階級鬥爭