Dove conducted market research using the Zaltman Metaphor Elicitation Technique (ZMET) to understand how their target audiences perceive their brand. The presentation was delivered by three MBA students, Ayesha Rehman, Nigar Mosarrat, and Shumaila Arshad Khan, and provided insights into Dove's target audiences.

1. ZMET OF DOVE
PRESENTED BY :
Ayesha Rehman-11MBA-43
Nigar Mosarrat-11MBA-55
Shumaila Arshad Khan-11MBA-66

4. TARGET AUDIENCES

17. Thank You