Pre paid telephone card promotion for Saudi telecommunications company ZAIN. Fully integrated launch campaign/concept aimed predominantly at expat sub-cons and all cricket fans to encourage more 'top-up' card sales. the grand prize being to play against your cricketing heroes in a one-off 'celebrity v fans' match.

3. LOGO
1:
ALL
DANCING
ALL
SINGING
‘BOLLYWOOD’
STYLE
ICON

5. LOGO
2:
INTODUCTION
OF
CRICKET
BALL
TO
STRENGTHEN
POSITION

7. RESHAPING
AND
UNITING
OUR
4
COUNTRIES
IS
THE
WAY
FORWARD

8. …INTO
A
SPECTRUM
OF
TALENT
IMRAN
KHAN
WASIM
AKRAM
SHAHID
AFRIDI
SHOAIB
AKHTAR
KAPIL
DEV
VVS
LAXMAN
VIRAT
KOHLI
ROBIN
UTHAPPA
SHAKIB
AL
HASAN
TAMIN
IQBAL
MAHELA
JAYAWARDENE

9. LOGO
3:
A
STAR
IS
BORN!
AND
OUR
TEAM
CREST
EVOLVES

11. LOGO
4:
MOVING
FORWARD
LOGO
4:
MOVING
FORWARD

13. LOGO
5:
PRIDE
AND
VALOUR

15. LOGO
6:
ADDING
A
MNEMONIC

17. LOGO
7:
‘LET’S
PLAY’ MNEMONIC

19. TEAM
ZAIN
?

20. TEAM
ZAIN
??

21. TEAM
ZAIN:
OUR
CHOICE-­‐
STRONG,
CLEAN,
POWERFUL,
COURAGEOUS
WITH
A
STAMP
OF
PRIDE.

23. LOGO
6:
ON
CARD

24. LOGO
7:
ON
CARD

26. PACKAGING
SLEEVE:
‘BLIND’ SHEATH
ADDS
TO
THE
EXCITEMENT
AND
DRAMA

27. CARD
OPTION:
OUR
LOGO
CHOICE

30. REVERSE
OF
CARD
WILL
HOLD
‘QUICK-­‐STATS’ ON
OUR
PLAYERS

31. CARD
COLLECTORS
WALLET:
FOIL/EMBOSSING

36. KV
PRESS:
DPS/HP

37. KV
PRESS:
F/P

38. KV
OUTDOOR:
MEGACOM

42. PRESS
1:
NEED

43. PRESS
2:
WANT

44. PRESS
3:
CALL

45. PRESS
3:
CALL
MAGAZINE

46. PRESS
3:
CALL
PRESS:
F/P

47. PRESS:
H/P

48. HANGING
POS:
SIMPLIFIED
‘HOW
TO’ VERSION

49. PRESS
STRIP
1:
BAQUALA
HEADERS

50. BAQUALA:
CASHIER
TENT
CARD

52. UNIPOLE

53. UNIPOLE

54. MUPI:
SHORT
COPY

58. CARD
KIOSK

59. PORTABLE
SHIPPING
CONTAINER:
FABRICATED,
HIGH
DENSITY
CANOPY
‘SKIN’
WEBBING
REVERSE
IMAGE
FACE

60. …TRANSFORMS
INTO
AN
’ALL
ACTION’
GAMEPLAY
ZONE
(PLAYER
AND
SPECTATOR)
OBJECT:
TO
BOWL
OR
THROW
A
CRICKET
BALL
THROUGH
THE
CORRESPONDING
PRIZE
HOLES
(PURCHASE
OF
PRE-­‐PAID
CARD
ENTITLES
EXTRA
TURN)

61. FRONT
ELEVATION
SHOWING
CANOPY
WEBBING
RESET
(SHORT
SPACE
VERSION)
OBJECT:
TO
BOWL
OR
THROW
A
CRICKET
BALL
THROUGH
THE
CORRESPONDING
PRIZE
HOLES
(PURCHASE
OF
PRE-­‐PAID
CARD
ENTITLES
EXTRA
TURN)

62. ‘GAME
PLAY’
RULE
DETAILS

63. PLAYER
SIGNED
INSTANT
GIVE-­‐AWAYS

65. OPTION
1:
STREAMLINED

66. OPTION
2:
VEST
HOOPS

67. OPTION
3:
STAR
HEARTS

73. MUSIC
:
TOCHI
RAINA
Gal
miKhi
miKhi
bol-­‐Tell
me
sweet
things

74. 74
NOT
OUT!
THANK
YOU

75. DUPLICATE
BLANK
FOR
USE