The document provides tips for communicating effectively with future aerospace employees. It discusses that the adolescent brain has difficulties with higher executive functions like planning and long-term thinking. It recommends thrilling potential employees by finding a mix of educational concepts and practical experience. Confirmation of choices is also important, though reality can differ from an ideal process. Distractions should be minimized by setting clear rules about information streams. Ultimately, how potential employees present themselves internally and externally will spread quickly through social media.

1. 17-­‐04-­‐2010
DO’S & DON’TS
HOW TO COMMUNICATE WITH THE FUTURE AEROSPACE
EMPLOYEE?
YVONNE VAN SARK, 16 APRIL 2010
1. RATIO VS EMOTIONS
2. THRILL ME
3. CONFIRM ME
4. DO (‘NT) DISTRACT ME
5. INSIDE = OUTSIDE
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2. 17-­‐04-­‐2010
1.RATIO VS EMOTIONS
THE ADOLESCENT BRAIN
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3. 17-­‐04-­‐2010
IMPLICATIONS
• MORE DIFFICULTIES HIGHER
EXECUTIVE FUNCTIONS
• PLANNING
• MAKING CHOICES
• ANTICIPATING (LONG TERM V SHORT
TERM)
X-TRAVEL
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4. 17-­‐04-­‐2010
2. THRILL ME
THRILL ME
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5. 17-­‐04-­‐2010
HOW TO… ?
• Look for a mix between
educational concepts and between
theory and practice
• Make use of the experimental
thrive - > competition
• Trial & error ?
3. CONFIRM ME
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6. 17-­‐04-­‐2010
THE IDEAL PROCESS OF MAKING YOUR CHOICE
Inspiration
Information
Confirmation
…. BUT REALITY CAN BE VERY DIFFERENT
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7. 17-­‐04-­‐2010
YOUTH MARKETEER TOM HANKS
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8. 17-­‐04-­‐2010
HOW TO…?
• Treat them as individuals
• Diversity will grow
• Show that you learn step by step
• Constant feedback loops
• Inspire them – show the good
example
• Cooperate with parents
4.DO (‘NT) DISTRACT ME
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9. 17-­‐04-­‐2010
TWITTER WHORE
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10. 17-­‐04-­‐2010
HOW TO…
• Set clear rules
• Make them aware of the constant
information stream
• Pay attention to information stress
5. INSIDE = OUTSIDE
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11. 17-­‐04-­‐2010
BE GOOD AND IT WILL BE TOLD
BE BAD AND IT WILL BE TOLD EVEN
FASTER
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12. 17-­‐04-­‐2010
SOME EXAMPLES
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