Yuvee, Inc. will showcase its advanced user interface technology at the Emerging Technologies Conference at MIT on September 28-29, having been recognized as one of the leading innovator companies of 2005. Their technology aims to simplify the use of advanced features in consumer electronics by providing intuitive interfaces that work across all devices, including mobile phones and PCs. Yuvee's products, including a new keypad and detachable joystick, are expected to be available for consumer purchase in late 2006.

1. FOR IMMEDIATE RELEASE
Contact: Tim Higginson
(847) 962-1623
tim@yuvee.com
Yuvee, Inc. will showcase its advanced user interface
technology at the Emerging Technologies Conference at MIT in
Cambridge, MA on September 28-29, having been selected as
one thirty leading innovator companies in 2005.
Highland Park, Illinois. September 27, 2005.
Yuvee will showcase its technology at the Emerging Technologies Conference (www.tretc.com)
at the Massachusetts Institute of Technology, been selected by a panel of industry experts as one
of the leading innovator companies of 2005. This is the second year in a row that Yuvee has
been invited to showcase at this Conference.
Yuvee’s advanced manual interfaces give the user control over all aspects of the technology they
buy, with no complicated manuals and advanced training.
Mobile phones and other consumer electronics come packed with advanced features. For
instance, mobile phones alone take and send photos, send text messages, transmit email and
play games, make phone calls, keep your address book and calendar, and act as answering
machines. They play movies, music, TV and multi-media content, single and multi-player games
and give full access to the Internet.
But how do people use all these features? Most people don’t. They pay a lot for them, and they
get a thick manual and websites full of supporting information. They try hard to learn some of the
features, succeed after time with a few and give up on most.
Why? Because the interfaces that are built into the devices such as the mobile phone are
decades old, dating back to a time when devices were much simpler, most doing one thing only.
The standard phone keypad was designed by Bell Labs in the 1940s for dialing numbers. The
PC layout keyboard (the “QWERTY”) was designed for pre-electric typewriters to be slow so that
the metal arms holding the print heads would not hit each other going up and back. All the other
components for these devices and the network infrastructure behind them have advanced at least
yearly, but the old interfaces are still there, and they act as inhibitors, slowing or even preventing
people from taking advantage of all that their devices can do now. And the problem will only grow
bigger as ever more features, power and services are offered.
Yuvee’s solutions (an advanced keypad system that works for every device and a stylus-size,
detachable joystick with memory) change that. Tim Higginson, founder and president of Yuvee,
states: “With our technology, any device manufacturer, software provider and service provider
can build simplicity into their products right from the start. We’ve done our homework on how to
make things easy for people, and we’re supplying the solutions to the technology community.
Devices with our interfaces built-in will actually encourage people to use the full scope of all their
devices’ features, functionality and services, no matter how advanced.”
Distinguishing features of our keypad include: (1) easy, fast and intuitive entry of text, numbers
and commands - the three basic components that people must be able to enter easily if an
interface is to be easy; (2) works with all devices, including mobile phones, PCs, laptops and
home entertainment systems, so users need to learn only one easy set of controls for all their

2. devices; (3) visual displays built into the keypad give the user the information that the user needs
in order to do whatever it is that the user is trying to do; (4) works directly in any language at a
click by the user (including easy Chinese text entry directly by brushstroke); and (5) is fully
wireless and mobile (you can use your computer from your easy chair, leaning back at your desk
or anywhere else). In fact, the Yuvee keypad is more powerful than the full-size PC keyboard,
and fits in the palm of the hand and built-into a mobile phone.
Distinguishing features of the joystick are: (1) a stylus-size, (2) detachable (3) with memory,
including pre-programmed content, and (4) with an adapter. This gives the user instant install
and play of media, games or other content on any device, including mobile phones.
More Information: For more press information and press kit materials, please visit your
website at www.yuvee.com, click anywhere on any of the home page “enter here” choices, and
then click on “Pressroom” in the left hand column. Enter the username “press” and the password
“pressinfo” to access the press-only information, which contains photos, brochures, screen
captures, quick-start guides and other materials.
Availability: Yuvee is currently working on licenses to mobile phone manufacturers and
other companies in the PC/laptop and telecommunications industry. The keypad and joystick are
expected to be available for sale directly to consumers in late 2006.
About Yuvee, Inc.: Yuvee is a revenue-stage technology company headquartered in
Highland Park, IL. The company’s focus is to make consumer electronics easy for everyday
people by providing simple and intuitive user interfaces. The US patent for the Yuvee keypad, in
both its physical and virtual forms, has issued, and Yuvee has patents pending worldwide,
including in China. Yuvee is a trademark of Yuvee, Inc.
Company contact information: Tim Higginson Tel (847) 962-1623
Yuvee, Inc. Fax (847) 433-6123
Highland Park, IL 60035 www.yuvee.com