This document introduces Marcia, a busy college student who does not eat many vegetables. It describes iVeggie, a service that helps Marcia and other students eat more vegetables by sending them personalized suggestions. iVeggie identifies vegetable options that match each student's favorite foods and sends recommendations along with nearby restaurant options and recipes. Since using iVeggie, Marcia has become more aware of vegetable choices and has increased her vegetable consumption with the help of the daily personalized triggers and accountability from iVeggie.

1. Meet
Marcia

2. A.K.A…

3. ms.
Busy
College
Student

4. Marcia attends

6. and studies

8. and never misses

10. marcia eats

12. and

14. and

16. but NOT

18. and

20. marcia’s diet looks
like this

22. when it should
include more of this

24. because to
marcia…

25. YUMMY
YUCKY

26. marcia, meet iVeggie

28. iVeggie is
simple.

29. step 1

30. iVeggie emails marcia a
simple question

31. What’s
your
favorite
desert?
What’s
your
favorite
lunch
food?
What’s
your
favorite
ethic
food?

32. step 2

33. iVeggie makes it easy to eat
veggies. she studies what
marcia eats

35. and
finds
simple
ways
to
add
veggies

37. step 3

38. iVeggie
emails
marcia…
if you like this

39. Meaty
Burger

40. you should try this

41. Veggie
Burger

42. if you love this

44. try the veggie
version

46. and you can find it
here

48. marcia still hates veggies but
now eats more

49. why?

50. she
has
help

51. she
receives
a
daily
trigger

52. with
personalized
sugges@ons

53. including
restaurants
and
recipes
to
try

54. iVeggie
makes
this

56. super
simple

57. this
is
marcia

58. she’s part of the

59. 100%
of
students
in
the
iVeggie
project
who
thought
the
study
was
simple

60. 88%
who
are
aware
of
more
veggie
op@ons

61. 63%
who
ate
more
veggies

62. marcia bought
iVeggie v2

63. V2
used
the
sugges@ons
from
par@cipants
to
make
it
even
easier
to
eat
veggies
by
providing

64. Eme
and
locaEon
based
sugges@ons
to
find
the
closest
veggie
op@on

65. tracking
system
to
keep
you
accountable

66. marcia eats more

68. because of

70. join
marcia
in
the
iVeggie
revolu@on