You've got a mail - India Post Campaign
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The document discusses plans to launch a new Citi Titanium credit card acquisition campaign using India Post's extensive infrastructure and reach. Key points include: - India Post delivers 1.5 billion mail annually and has a vast network that can benefit Citi by opening a new acquisition channel. - The campaign will use direct mailers sent to exclusive customer pincodes, segmented by socioeconomic groups. - Samples of potential direct mailer designs, copy, and offers are proposed to elicit positive responses and applications for the new Citi Titanium card.
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