The video "McDonaldization" discusses the concept of McDonaldization, which is the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world. It explains how qualities such as efficiency, calculability, predictability and control are valued over quality, value, service, care or concern. The video argues that McDonaldization has changed many aspects of our lives for better or worse.