Teens have a strong attachment to their mobile phones and view them as essential for staying in contact with friends and feeling safe. While status is gained from clothing and phone ownership, teens value a phone's functionality over its appearance. Teens prefer phones that are small but have many features, and they text more than talk due to texting allowing multitasking and being fast, easy, and cheap. Communication is more important to teens than mobile gaming, though browsing the mobile web and using apps like email and social media are also popular activities.

1. Youth & Mobile made for each other

2. About half of teens interviewed say they would die without their mobile phone & ability to make calls. Texting was not far behind.

3. The two biggest motivators of mobile usage for teens are: 1- Staying in touch, and 2- (surprise) feeling safe

4. Mobile gaming is not so important to teenagers.

5. Status is first established by the clothes teens wear, and secondly by the phones they own

6. what the phone does is more important than the way it looks

7. Teens love ring tones, but they like texting and picture messaging, and more than surfing the web

8. Teens like small phones but with a lot of features

9. Teens text more than they talk on the phone Teens like text because it allows them to multi-task, that it's fast, easy, and cheap

10. Overall teens care less about gaming than communication when it comes to mobile

11. One is three teens browse the mobile web. Top apps are email and social networking. However, most social networking taking plane on the PC.