An introduction to Pre-Primary Care, a new untapped market in healthcare and how Your.MD is enabling it.

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Your.MD
Pre-Primary Care: a new health market
1
#health4all @yourdotmd

2. Our body is a 'black box'

3. 3
Medical Professionals
are the only source of
trusted information

4. This is the result

5. 5
Half the world's population don't
have direct access to healthcare
While in the developing world…

7. “The digital health technologies
assisting people with self-care”
Pre-Primary Care: a definition

8. “Pre-primary care is the most important piece of
primary care as it is what happens before the patient
ever goes to see a doctor and, in many cases, prevents
them from having to actually see a doctor.”
Molly Coye M.D. former Chief Innovation Officer of UCLA Health and Social Entrepreneur in
Residence at the Network for Excellence in Health Innovation
The role of Pre-Primary Care

9. The case for Pre-Primary Care: strain on Primary Care
GP consultations in 2015 was 370m, up from 220m in 1995 (ONS)
Number of people attending AE in 2016 is 23.6m up from 21.7m
in 2012/13 (ONS)
There are 33,163 GPs in England in June 2018 down from 41,985 GPs
in England in 2016 (ONS)
GPs see the average person 6 times year up from 3 times a year
10 years ago (HSCIC – Trends in consultation rates in GPs)

10. 75% of visits to GPs are for back pain, dermatitis; heartburn, nasal
congestion, constipation, migraine, cough, acne, sprains and headache
(Self Care: N. Pillay, The Economic Burden of Minor Ailments on the NHS, 2010)
The case for Pre-Primary Care: unlocking self-care
47% of millennials and 41% of Gen Xers make every effort to
avoid visiting the doctor (IRI Worldwide, Taking Charge, November 2018)
32% of the population admit to going to the doctor with a condition
like a cold which they admitted they could treat on their own
(Survey of 2,000 UK adults carried out by 3Gem on behalf of PAGB)

11. The case for Pre-Primary Care: size of opportunity
Consumers grabbing hold of their health and wellness drives a $450-Billion
opportunity (IRI Worldwide, Taking Charge, November 2018)
Self-care conditions are responsible for 19% of AE attendances
in 2014 with a cost of £290m
(IMS/PAGB 2015 – Presentation of self treatable conditions in A&E units in England)
PAGB estimate self treatable conditions account for 57m GP visits and
3.7m AE visits which amount to potential savings of £2.3bn per year
The average person completing an expert patient programme
saves the NHS £1,800 (Expert Patient Programme)

12. Dr Google didn’t go to Med School
Dr Google gives
the most general
results, not the
most personal

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Your.MD
AI Personal Health Assistant
to give everyone in the world
We have created the world's first
the best health information
for free, forever

14. AI can understand the individual situation of each user
and provide the most relevant advice on what to do
Why AI?
Every person is different

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‘Chat as an interface’
We let users express themselves
in their natural language
Natural Language Processing
for maximum flexibility

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The best and safest next steps
Your.MD provides the best next steps
including when to see a doctor
What should I do?
We follow the NHS
clinical safety guidelines

17. Safe and accessible information
Provided by the NHS: everything is written by
Health information must be safe
journalists and verified by doctors

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OneStop Health™
Finding the best self-care solution
Because a trusted "health marketplace"
has not been created (yet)
Bringing together the best
services to help you

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OneStop Health™: the best vetted partners
Online and offline
products & services
Doctors, Nurses,
Carers, Therapists
Pharmacies &
Medicines
Tests, Condition
Management

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Redesigning the patient’s journey
Pre-Primary Care
Primary Care
100%
80%
20%

21. Download the report
http://www.your.md/report
Join the Pre-Primary Care revolution
http://get.your.md
#health4all
Matteo Berlucchi
matteo@your.md