Yourcles is a social game where women create circles and invite men to compete for their attention over multiple rounds of activities like picture competitions, quizzes, and challenges. Men can participate in several women's circles at once, while each woman only has one circle. Within a circle, the woman eliminates underperforming men at the end of each round until choosing a single winner at the end of the circle. The game aims to motivate players through rewards like virtual currency, badges, and social features like messaging.