14. h"p://www.kazanjian.net/pg_folly.html
Image
used
with
permission
of
Jim
Kazanjian
Some things to consider
• Coverage
• Content fit
• Technical debt
• Technical drag
• Unrealistic content flow
• Insufficient ongoing maintenance
15. Coverage
See case study:
http://www.slideshare.net/jdavidhobbs/
exploding-topics-pages
Do you have enough high quality content?